Brand & Category
What is Brand & Category?
Brand & Category is a light category & brand awareness and usage solution that helps customers make better informed, consumer oriented decisions, fast. It is a self-serve, customizable and simple survey solution available to all platform subscribers.
Gain an understanding of customer needs, behaviors, preferences & how they use brands/categories to identify market opportunities and marketing strategies.
- Easy configuration
- Fast results
- Reliable results
- Consistency through repeatability
How does it work?
- Log into Zappi and navigate to the Solutions page. Scroll to or use the search bar to locate and select Brand & Category.
- Follow the configuration screens through to checkout. Begin by choosing your audience and sample size.
- Use the pre-configured questions for easy set up, then customize them to your needs. Questions cover:
- Brand familiarity
- Category purchase or usage frequency
- Brand purchase or usage frequency
- Open feedback on last usage occasion
- Shopping barriers and usage barriers
- Launch to field and get responses.
- Once all your responses are available, return to view your results. Filter and configure the data to explore further.
Available in key markets from as little as $5,000 for 500 sample.
Get in touch with your customer success representative to learn more about Brand & category.