Search results for all_innovation

11 articles found

  • Zappi Pack Test (limited use)

    For most users, Zappi Pack Test is no longer available for new projects as of January 1, 2023 If you were unaware of this change, you may be excluded from the sunsetting. To confirm which tool to

  • Zappi Concept Test

    Zappi Concept Test helps you to understand which concepts have strong market potential as well as provide detailed feedback for optimization. It's a monadic test, which means you can use it to test

  • Optimize Price

    Optimize Price provides guidance for pricing strategies and tactics to maximize sales and profit potential. Our pricing solution is fast, efficient and flexible. It offers three different pricing

  • M/A/R/C Rapid Results

    M/A/R/C® Rapid Results helps you determine which of your concepts has the most potential to activate consumers in-market. One of M/A/R/C®’s key metrics estimates activation potential which has been

  • Zappi Optimize Rank

    Zappi Optimize Rank uses an expert-led ranking technique to detect the most powerful items that will make your concept take off. Contents Key Measures Utility Score: How We Calculate It Example

  • Zappi Optimize Reach

    Optimize Reach helps you to conduct complicated analysis and understand how to combine your flavors, claims, taglines, and more robustly, using TURF analysis. Combine between 5 to 40 stim to learn

  • Optimize Pack

    Optimize Pack will help you evaluate new pack ideas, identify winners, and optimize them directly with your shoppers to achieve in-shelf success. It is a monadic test, meaning that each of your

  • Activate It

    Activate It helps you identify concepts with the highest activation potential — and learn how to make them even better. Use Activate It to assess potential for incremental growth, identify the right

  • Acacia Avenue The Namer

    Acacia Avenue The Namer utilizes consumers’ instinctive and conscious responses to brand and product names to get clear guidance in development. The Namer blends implicit and explicit responses to

  • Prioritize It

    Zappi has built the best early-stage product development tool in the market. Developed jointly with global brands in your industry, Prioritize It is already road-tested for your business. Learn from

  • Screen It

    Screen It is an early-stage screening tool for testing ideas, benefits, images, logos, taglines, static ads, and more. It is a ranking tool that is great for getting quick answers to a variety of