Get your Zappi questions answered

• Getting started guide
• Account activation and login
• New Users FAQ
• Troubleshooting your account
• What is the best tool for my product innovation stage?
• Zappi’s use of scales
• Product, market & norm availability
• Previewing your questionnaire
• Supported browsers
• Zappi Project Consultancy

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• Stimuli guidelines
• Custom questions
• Animatic stimuli guidelines
• Key Drivers Analysis
• Exporting your analysis
• Advanced Analytics
• Tagging
• Crosstab Analysis
• 15 things you can do with Zappi Crosstab
• Zappi’s Autocoding Functionality

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• Screen It
• Zappi Concept Test
• Zappi Optimize Rank
• Prioritize It
• Optimize Pack
• Zappi Optimize Reach
• Activate It 2.0
• Zappi Pack Test (limited use)
• Acacia Avenue The Namer
• M/A/R/C Rapid Results

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• Zappi Creative Video
• Zappi Amplify TV
• Zappi Creative Static
• Zappi Creative Digital Social Video
• Zappi Creative Storyboard
• Testing creatives: best practices
• Zappi Amplify Storyboard & Boardomatic
• Zappi Creative Digital Social Static
• Zappi Creative Digital Non-social Video
• Zappi Creative Audio

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• Brand Health KPI Tracker & Brand Health KPI Snapshot

• What sample size should I choose for my survey?
• Norms
• Core Zappi Audiences
• Research and sample quality
• Index of Zappi Audiences
• Custom audiences
• Zappi Multicultural Representative Sample
• Quality Score
• Premium Tool Categories & Audiences
• Audience Selection

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• Platform subscriptions and credits
• Admin management on-platform
• Managing users
• Hub management
• Managing shared resources
• Setting up default configurations
• User Roles and Permissions
• Logo Guidelines
• Export Templates

• What is a percentile?
• Natural fallout and quotas
• What makes a difference statistically significant?
• Flat test results
• Sequential versus monadic testing
• Translating top-box proportions between different scales
• The use of actionable attributes
• Cultural response bias
• Zappi's market segmentation capabilities
• How to saber a champagne bottle

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