Get your Zappi questions answered

• Getting started guide
• New Users FAQ
• What is the best tool for my product innovation stage?
• Zappi’s use of scales
• Zappi consulting
• Account activation and log in
• Supported browsers
• Previewing your questionnaire
• Troubleshooting your account
• Product, market & norm availability

Browse all articles

• Screen It
• Zappi Concept Test
• Prioritize It
• Zappi Optimize Rank
• Zappi Pack Test
• Zappi Optimize Reach
• Acacia Avenue The Namer
• M/A/R/C Rapid Results
• Optimize Pack
• Activate It

Browse all articles

• Zappi Creative Video
• Zappi Amplify TV
• Zappi Creative Digital Social Video
• Zappi Creative Static
• Zappi Creative Storyboard
• Zappi Ad Pulse
• Testing creatives: best practices
• Zappi Creative Digital Non-social Video
• Zappi Creative Digital Social Static
• Zappi Creative Audio

Browse all articles

• Stimuli guidelines
• Custom questions
• Key Drivers Analysis
• Exporting your analysis
• Zappi’s Autocoding Functionality
• 15 things you can do with Zappi Crosstab
• Animatic stimuli guidelines
• Advanced Analytics
• Tagging
• Crosstab Analysis

Browse all articles

• Zappi Audiences
• What sample size should I choose for my survey?
• Research and sample quality
• Norms
• Custom audiences
• Index of Zappi Audiences
• Zappi Multicultural Representative Sample

• Platform subscriptions and credits
• Admin management on-platform
• Managing users
• Setting up default configurations
• Managing shared resources
• Hub management

• What makes a difference statistically significant?
• Natural fallout and quotas
• Sequential versus monadic testing
• How to saber a champagne bottle
• Translating top-box proportions between different scales
• Zappi's market segmentation capabilities
• The use of actionable attributes
• Multi-market reporting
• What is an Incidence Rate (IR)?
• Flat test results

Browse all articles