Get your Zappi questions answered

• Getting started guide
• New Users FAQ
• What is the best tool for my product innovation stage?
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• Zappi’s use of scales
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• Previewing your questionnaire
• Product, market & norm availability

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• Screen It
• Zappi Concept Test
• Prioritize It
• Zappi Optimize Rank
• Zappi Optimize Reach
• Zappi Pack Test
• Acacia Avenue The Namer
• Optimize Pack
• M/A/R/C Rapid Results
• Activate It

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• Zappi Creative Video
• Zappi Amplify TV
• Zappi Creative Digital Social Video
• Zappi Creative Static
• Zappi Creative Storyboard
• Zappi Ad Pulse
• Testing creatives: best practices
• Zappi Creative Digital Non-social Video
• Zappi Creative Digital Social Static
• Zappi Creative Audio

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• Stimuli guidelines
• Custom questions
• Key Drivers Analysis
• Exporting your analysis
• Advanced Analytics
• Animatic stimuli guidelines
• Tagging
• 15 things you can do with Zappi Crosstab
• Zappi’s Autocoding Functionality
• Crosstab Analysis

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• What sample size should I choose for my survey?
• Zappi Audiences
• Research and sample quality
• Norms
• Custom audiences
• Index of Zappi Audiences
• Zappi Multicultural Representative Sample

• Platform subscriptions and credits
• Admin management on-platform
• Hub management
• Managing users
• Setting up default configurations
• Managing shared resources

• What makes a difference statistically significant?
• Natural fallout and quotas
• Sequential versus monadic testing
• Translating top-box proportions between different scales
• How to saber a champagne bottle
• The use of actionable attributes
• Zappi's market segmentation capabilities
• What is an Incidence Rate (IR)?
• Flat test results
• Multi-market reporting

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