Ask Anything | Ad Hoc Testing Solution

What is Ask Anything?

Ask Anything is our ad hoc testing solution available to all platform subscribers. It's completely customizable allowing you to build your own survey and get any business question answered quickly with high quality data. 

Key benefits:

• Easy configuration.
• Fast results: Receive 60-2000* responses in key markets.
  • * up to 1000 in non-US markets
• Quality responses and reliable results: Supported by Zappi’s strictest quality criteria including respondent deduplication, automated quality checks, GEO-IP fingerprinting, bot-detection strategies, and regional regulations.

Common use cases:

• Category attitude and usage
• Brand attitude and usage
• Opinion polling
• Pack questions
• Flavour tests
• Proposition tests
• Idea testing
• Webpage test
• Copy testing
• Claims testing
• Ad Awareness
• Menu testing
• Image association
• Names tests
• Logo tests
• Celebrity recall

How to get started with Ask Anything?

Step 1

Name your project and set up parameters.

Start by editing the name of your project. Make sure you choose the correct market, then select your category. This is an important decision that affects the rest of the survey as well as your analytics and learning over time. If you haven’t already, head to our Category article for more information.

Once you select your category, you will need to choose an Audience. A couple options may appear if they were recently used and match your category selection. You can pick one of the suggested audiences, or click See More to search for all available audiences.

You can see how frequently the audience is used in your organization and when it was last used. This is important because you will get the best results over time when you consistently choose the same audience to run all of your tests. To see the specific details about each audience, click the expand button in the top right corner.

For more help with choosing your audience, check out our Audience Selection article.

Once you choose your category and audience, the default sample size of 200 will populate. You can survey as few as 60 or as many as 2,000 for US markets, for everywhere else, the maximum is 1,000.

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Step 2

Add your introduction

Ask Anything is highly customizable. You can choose whether or not to include an introduction and add as many questions as you’d like. The only requirement is to include at least one open ended question. This type of question helps us to ensure respondent quality and it is completely free of charge. You can include the open ended question anywhere in the survey.

Introduction

You can choose to include an introduction to the survey in any way you want, text only, text and image, text and video, or choose to not add an introduction at all.

For test and image files, be sure to check the guidelines for your files to ensure a smooth experience for your respondents.

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Step 3

Add your questions

You can use these questions to gauge emotional response, attribute brand association, discover if your concept initiates a behaviour change and more!

Add as many questions as you need. At least one question will need to be open-ended to validate respondent quality and filter out bad data. 

Adding more than 25 questions could start impacting respondent experience, so please reach out to your representative for assistance with longer surveys. Ten questions are included in the base price.

In this guide, we will quickly cover how to add custom questions to your project. For more guidance on best practices for custom questions, head to our Custom Questions Article.

Add a new question

Select the type of question you want to add. Remember, you’ll need to add at least 1 open ended question which will be free of charge.

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Configure your question

Each question configuration will be slightly different, but they all share some basic steps.

1. Create a name for your question to help you find it more easily in the future.
2. Add your question. You can use text only, or add an image or video.
3. Some questions will require you to list some answer options. You can enter in the answer options, or use the answers given by the respondent in a previous question.

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4. The options may differ for each question.
5. Set this question to ‘public’ to add it to your organization’s library so it can be reused by your team, or keep it private.

This step will vary depending on the type of question, so you can head to our Custom Questions article for more details.

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Adding a question from the library

You can add questions that have already been configured as well. Click add from library.

You can search for a question by entering in a keyword, or using one of the filters.

New Library

The custom questions are organized into two sections for easier access. Your New Library will display questions that you create using this new configuration process. You can still add questions from previous projects found in the original library. When you add a question from the original library, it will be automatically migrated to the new library.

Original Library

If your team has used Zappi before, there may be some custom questions that were saved from previous projects. These will be displayed in the original library.

1. Search for a question using a key word.
2. Filter based on question type.
3. Create a new question if you need to create a brand new question.

Step 4

Finalizing question details

Once you have all of your questions added, you can view, edit, duplicate or delete them by clicking the 3-dot menu beside each one. 

To re-order them, select ‘Re-order.

To re-order them, select ‘Re-order, then drag and drop the questions to move them to the desired order.

Routing

You can include some detailed routing rules to further customize the survey. You can skip questions based on the respondent’s answers.

Start by clicking ‘Create a rule’.

Then select the answer options that would trigger that rule when the respondent selects them. You can choose as few as one answer to cause the rule to trigger.

Choose the behavior you want to happen when the rule has been triggered. You can route to a specific question or skip over a question.

You can continue adding rules, and click ‘Save’ when you’re done.

Questions that have routing applied will be indicated by an icon.

Piping in previous answers

There are some cases where you want to dive deeper into a respondents’ answers. Answer piping can help to tailor the survey to the respondent to get some really great results. 

In this example, we asked what brands the respondent purchased in the last month, then, of those brands, we want to know which one they would try in a new flavor. Instead of giving them the same list of answers twice, we have customized the next question based on the previous selections.

Questions that have answer options piped in will be indicated by an icon.

Step 5

Preview your survey.

If you want to preview your survey before launching, click ‘Preview Survey’, then ‘Prepare Survey’ in the next window. There are 3 ways to preview your survey to see what the respondents will see. You can test it yourself in your browser, download a PDF, or share the testable version with a link.

When you are happy with your configuration, click Checkout.

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Step 6

Fieldwork settings

You have some options to set up for when and how your fieldwork is completed.

Scheduling

Select the date and time you would like your survey to launch. The times are displayed in your timezone. 

You can work during your normal hours and schedule the project to launch at the right time for a representative sample. It’s particularly useful if you’re working in global markets. You can create consistency by always launching your surveys at the same time to achieve a representative sample, rather than each one launching at the time you set it up.

Pacing

Pacing can improve the consistency of your results.

Adjust your pacing option if you would like the survey to run over a longer period of time. The more days you run your research, the greater the chance of getting responses from the broader segments of your audience. For example, people have work, activities, or availability on different days of the week. Running research over 7 days ensures everyone has a chance to respond regardless of their routines. We know that you won’t always have 7 days, so you can choose shorter pacing windows if they work better for you. By default, we would recommend 2-day pacing where available.

Check out our article on pacing and scheduling for more details.

You can now review the price summary. If you need to go back and make a change, click the back button in the upper left of the screen.

Ready to launch!

When you are ready, click ‘Launch Project’. And that’s it! You can sit back and let us handle the rest. You’ll be able to watch the progress of your fieldwork on the homepage, but we’ll send you an email when your project is complete.

Head over to the post-launch section of our Getting Started Guide for more information on what to do after you launch your project.

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Guidance for image and video uploads

Questions?

Reach out to your account manager or submit a ticket in-product to the support team for help.

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