Ask Anything | Ad Hoc Testing Solution
Ask Anything is our ad hoc testing solution that sits outside of Zappi's three core product suite systems and is available to all platform subscribers. The solution is a flexible and simple survey solution for any emerging business question
What is Ask Anything?
It's a fast, self-service solution that helps you make better informed, consumer-oriented decisions. It's customizable (with flexible questions, charts and analysis) yet approachable to get any business question answered at rapid speed. Key benefits:
- Easy to configuration: set up your survey in 5 easy steps before launching.
- Fast results: receive 60-2000* responses (*1000 in non-US markets) in key markets
- Quality responses: bot-detection strategies, open ended quality checks, respondent de-duplication
- Reliable results: supported by Zappi’s strictest quality criteria including respondent deduplication, automated quality checks, GEO-IP fingerprinting, bot-detection strategies, and regional regulations.
View example use cases below, integrated into the "Quick Tools' section
How to get started with Ask Anything?
- Log in to Zappi and navigate to the Solutions page. Scroll to or use the search bar to locate and select Ask Anything.
- Follow the configuration screens through to checkout. Begin by choosing your audience and sample size (200 people is our default but you can test as few as 60 or more if you'd like). For US markets, the maximum sample size is 2000, for everywhere else it’s 1000.
- Choose an introduction that shows text, an image, video, or nothing at all.
- Create an open question (any open question!) to get unfiltered feedback on your topic (Fact! This also supports data quality)
- Select an optional quick tool to gain insight on your image, text, or video
- Optional questions available include emotional response, attribute association, and/or actions to take.
- Create custom questions to add, or select from those available. Up to 5 custom questions within the quoted price.
- Launch to field and get responses.
- Once all your responses are available, return to view your results. Filter and configure the data to explore further.
Available in key markets from as little as $2,500.
Add an Optional Introduction
Add an optional introduction to prime respondents before they are asked the key question you have entered. The purpose of the introduction should be context setting and should not seek to influence results. Keep the introduction neutral or you may bias responses!
You'll choose from a text, image, or video introduction.
Text only introduction
Character Limit - 255
Image & text introduction
Character Limit - 255
Formats accepted: JPEG, JPG, PNG. (RGB color format only - CMYK not supported)
Resolution: Ideally nothing over 800 high, but the width can be up to 1366.
System limitations: The larger the file, the longer the image takes to display. This means for respondents with slow computers, or slow internet speeds, they have the capacity to drop out.
Video & text introduction Character Limit - 255
Formats accepted: MP4, MOV.
File size: We recommend you do not try to upload files greater than ~100Mb
Resolution: 1280x720 This is an aspect ratio of 16:9, which is the resolution of a normal widescreen TV. YouTube and Facebook as standard use 16:9 also. Both YouTube and Facebook recommend that uploaded videos are in an MP4 format for best display.
System limitations: Apple encoded video can not be processed by our transcoder
The longer the file, the longer the video takes to transcode.
No introduction
No problem! Your respondents will be greeted with ‘Welcome to the survey!’ after they have answered the screener questions and before they are asked the key open end.
Quick Tools | What You Need to Know
Choose from 7 optional quick tools for deeper insights on your assets. Here are the basics - and you can view our guidance on how to uploading stimuli below this section (for images, video and text).
Heatmap
Find out which sections of an image people like/dislike and why.
Minimum requirement is 1 click and a 5 character comment for ‘likes’ and again for ‘dislikes.’ Maximum requirement is 3 clicks and 3 comments of 255 characters each for ‘likes’ and again for ‘dislikes’
Possible use cases: To help identify specific areas of an image that respondents like and dislike. Useful for testing detailed images where different elements of the image can be isolated and commented on. e.g. when testing a pack, people may comment on the colour, logo, description, flavour which all displayed on the pack. Useful for testing menu boards to single out specific items.
Verbatim Analysis (for images)
Coded themes of open end reaction to an overall image
Possible use cases: Useful for identifying the most prominent response themes to open ended Likes & Dislikes about an image. Useful for testing images as a whole, particularly images that have less detail (e.g. logos). Report automatically thematically codes verbatims.
Verbatim Analysis (for text)
Coded themes of open end reaction to a line of text
character limit: 500
Possible use cases: Useful for gauging a reaction claims, straplines, names etc. Report automatically thematically codes verbatims.
Video reaction
Formats accepted: MP4, MOV.
File size: We recommend you do not try to upload files greater than ~100Mb
Resolution: 1280x720 This is an aspect ratio of 16:9, which is the resolution of a normal widescreen TV. YouTube and Facebook as standard use 16:9 also. Both YouTube and Facebook recommend that uploaded videos are in an MP4 format for best display.
System limitations: Apple encoded video can not be processed by our transcoder. The longer the file, the longer the video takes to transcode.
Possible use cases: Helps the customer to zoom in and see second-by-second insight on their video asset so that they can cut or optimise it. Which parts create a reaction (is it the right reaction?), and which parts fall flat.
Text Highlighter
Find out which parts of your text people like/dislike and why. Character limit: 500
Min selection of likes & dislikes = 1 & Max selection of likes & dislikes = 10
Possible use cases: Useful for identifying what parts of a piece of text people like and dislike, such as any words or phrases that particularly land well or badly. Useful for longer pieces of text (up to 500 characters) such as claims, proposition statements or communications, rather than short pieces such as names. Note: there is no function to ask respondents 'why' they do or don't like a word, but a verbatim custom question can be appended.
A/B Test
Present 2 images and find out which is preferred and why. 2 image uploads (see below for guidance)
Possible use cases: For customers that want a very quick reading of preference between two similar images
Quick Rating
Get rapid feedback on up to 5 images. Note: each respondent will see one at random so increase your sample size. 5 image uploads (see below for guidance)
Possible use cases: For customers that want a quick read on the Appeal of up to 5 image assets. Note: customers only see one so this is not an in-context ranking exercise like Screenit. Likes & dislikes verbatim reaction (not autocoded) on each image are included.
Guidance for Stimuli
For all image uploads:
Formats accepted: JPEG, JPG, PNG. (RGB color format only - CMYK not supported)
Resolution: Ideally nothing over 800 high, but the width can be up to 1366.
System limitations: The larger the file, the longer the image takes to display. This means for respondents with slow computers, or slow internet speeds, they have the capacity to drop out.
For video uploads:
Formats accepted: MP4, MOV.
File size: We recommend you do not try to upload files greater than ~100Mb
Resolution: 1280x720 This is an aspect ratio of 16:9, which is the resolution of a normal widescreen TV. YouTube and Facebook as standard use 16:9 also.
Both YouTube and Facebook recommend that uploaded videos are in an MP4 format for best display.
System limitations: Apple encoded video can not be processed by our transcoder. The longer the file, the longer the video takes to transcode.
For all text uploads:
Add Optional Questions
Overall Emotions: Gauge the emotional response to a topic of your choice. Responses are in emoji form to succinctly capture respondents’ sentiments.
Attribute Associations: Check which words or phrases are resonating with respondents and if your messaging is landing.
Actions to Take: Discover if your topic affects behavior change and which forms of action respondents are most likely to take.
Add Custom Questions
Unlike other solutions you may use, with Ask Anything you can add up to five custom questions within the quoted price. You will only be charged for additional custom questions beyond five.
More questions? Reach out to your account manager or submit a ticket in-product to the support team for help.