April 2024: Important Changes to Pricing Research with Zappi

After much consideration, we have decided to remove Gabor Granger from our offering beginning week of April 8. Our modules for Reasonable Price and Price Perceptions remain available.

How we reached this decision

1. Persistent but minor bugs. While we've resolved these, the root cause is such that a more permanent resolution is required to keep them from recurring. Until we’re able to reassess more fully, we don't feel it's right for it to remain active where it has the potential to frustrate users.
2. Customer feedback. On average, customer feedback on the tool’s value has been tepid, and not deemed mission critical.

It's the combination of these two reasons which lead us to prioritize quality of experience over maintaining its availability and delist it until we're able to improve it.

How it impacts you

If you or your organization used Gabor Granger to conduct pricing research on any of the following tools, you will be impacted:

• Optimize Price for Fast Moving Consumer Goods
• Optimize Price for Restaurants
• Activate It 2.0 for Fast Moving Consumer Goods
• Activate It 2.0 for Restaurants
• Gabor Granger (standalone module, released in Beta in 2023)

Once removed, you will not be able to access the data from a previous Gabor Granger study or configure Gabor Granger moving forward.

What to do next

• Between now and April 8th, please use the exporting options to download Gabor Granger data you would like to retain access to and save it somewhere accessible.
• Don't worry, if after the 8th you need to access the data, we can also provide you a copy. Simply email support@zappistore.com or your customer success manager requesting your Gabor Granger data be sent to you.