Selecting Stimuli Type
When configuring your test you will be asked to select the type of stimulus you are testing. You will see a pre-determined list of stimulus type, and it's important that you select the most relevant descriptor of your stimulus from the drop-down list:
- Concept
- Design
- Idea
- Message
- Name
- Product
Use the following grid to map your stimulus to the most relevant stimulus type:
| Design | Concept | Message | Idea | Product | Name |
| Design | Concept | Message | Idea | Product | Name |
| Logo | Flavor | Claim | Innovation idea |
|
|
| Image | Flavour | Advert | Offer |
|
|
| Packaging |
|
Statement | Promotion |
|
|
| Package |
|
Tagline | Partnership |
|
|
| Pack design |
|
Advertisement | Product idea |
|
|
| Pack |
|
Digital ad |
|
|
|
| Package design |
|
Tweet |
|
|
|
| Packaging design |
|
Headline |
|
|
|
If your stimuli type is not in our pre-defined list, you can use the introduction page to provide respondents with the needed context. For example, if you are testing a package, you could select ‘Design’ and add the following survey intro:
"We are considering some new package designs and would like your opinion about them…."