Strategic Consultancy | Zappi Professional Service
Need a trusted partner for strategic guidance to help you accelerate towards connected and continuous development? Opt in for strategic consultancy to have access to trusted research experts on demand or gain actionable insights by leveraging existing data.
What Services Are Covered by Strategic Consultancy?
As part of strategic consultancy, services can include:
- Strategic Advice: On demand expert insight support, providing strategic advice, guidance, and category expertise for your business to get you going on specific objectives or ongoing engagement to ensure informed decision-making with relevant insights.
- Connected Learning: An in depth analysis of your existing data to identify macro insights & themes to answer your key business questions, delivering actionable information to help shape & drive your strategic decisions with data-backed confidence.
How Do Strategic Consultants Help?
Our Strategic Consultancy helps you maximize the potential of your platform data—and more! From scoping your learning objectives, answering in-depth research questions, coaching to upskill your teams, optimizing the utilization of Zappi solutions to delivering expert analysis and actionable recommendations, our consultants ensure your learnings are seamless and impactful.
Strategic Consultants: The Experts Behind the Service
Our Strategic Consultancy is provided by consultants who bring years of experience in innovation, advertising, and data analysis. They are experts not only in the solutions available on our platform but also in turning data into actionable insights. With backgrounds spanning client-side insights, leading research teams, and working across industries like FMCG, tech, and QSR, they provide unparalleled expertise.
What Level of Experience Should I Expect?
- Comprehensive methodological knowledge
- Experience in designing and analyzing custom studies
- Expertise across a range of business categories and objectives
What is Strategic Advice?
If you need ongoing support on demand from an expert in the innovation, brand or advertising world for specific business objectives or to ensure informed decision-making with relevant insights, request a consultant to be assigned to your account for on demand advice.
What is Connected Learning?
As a subscriber to our platform, you can unlock powerful learnings by harnessing the platform and your data. This enables you to gain insights from a macro perspective, uncovering broader patterns and strategic opportunities beyond the individual project level. While you can independently explore data using the platform, we also offer service options, allowing you to work with our strategic consultants for an enhanced, data-driven experience.
Connected Learning
Discovery Services: We will align you with one of our Zappi-certified Strategic Consultants to collaborate with you to identify your key learning objectives and hypotheses. This initial step helps define the scope and ensures we address your unique needs.
Data Analysis Services: Our consultants analyse your testing data on the Zappi platform, leveraging their expertise to uncover meaningful insights. We build on your testing history to deliver an in-depth understanding of your data.
Reporting Services: Receive comprehensive, tailored reports that align with your strategic objectives. From detailed summaries to actionable recommendations, we present findings in a way that drives decision-making.
How Does It Work?
Initial Discovery
- Kickoff Call: Alignment on objectives, scope, and requirements.
- Solution Design: Consultant recommendations on the best tools and approaches for your goals.
Analysis and Reporting
- Data Analysis: Delivery of a detailed report and presentation of data tailored to your objectives.
- Debriefs: Facilitated stakeholder discussions to ensure findings are clearly understood and actionable.
How to Request Strategic Consultancy
If you are an existing Zappi user, you can request services straight from the platform. Click on the hand icon on the left hand menu to ‘Request professional services (including consultancy)’. A form will appear where you can add a description of your requirements. Your customer representative or a consultant will be in touch to discuss further.
