Database Review | Zappi Professional Service

A Database Review is an assessment into how your platform is structured, how your testing framework is working, and where you can fine-tune things to get even more valuable insights—without running more studies. Think of it as a health check for your data and platform setup. 

Instead of letting valuable data sit idle, a Database Review unlocks ways to make it more actionable — delivering an overview report highlighting key insights and findings to give you the tools to streamline testing, track key metrics more effectively, and build a stronger foundation for future learning by uncovering: 

  • Your performance within a solution, market or category that goes beyond a single project, helping you understand overarching trends in how people respond to your brand .
  • Whether your platform & data is set up and structured in a way that is most conducive to help you answer the business questions that your organization cares about

Benefits of a Database Review

Many brands collect testing data but aren’t fully leveraging it. A Database Review changes that by turning disconnected individual results into a strategic asset, helping you:

  • Make Smarter Decisions – Use data-backed insights to guide creative and marketing strategies.
  • Optimize Resources – Streamline testing and ensure every study delivers maximum value.
  • Prove Research Impact – Strengthen your role as a strategic driver of business success.
  • Uncover Performance Trends – Identify key patterns across markets, categories, and time.
  • Find New Opportunities – Leverage your data to drive better, more informed decisions.

If you’ve been running ad or concept tests but aren’t sure how to connect the dots, a Database Review could be the missing piece. 

What to Expect from a Database Review 

  • Practical Tips & Tricks – Simple adjustments that make your data work harder for you.
  • Cross-Project Learning Best Practices – How to connect the dots between past tests for bigger-picture insights.
  • Setup Optimization – Ensuring your data is structured to answer your most important business questions.
  • Benchmarking Guidance – Helping you track performance in a way that aligns with your goals.

Additionally, these deliverables: 

  • A customized overview report (10-20 slides) highlighting key trends in your testing data.
  • A facilitated session to help you interpret results, spark new questions, and define next steps.
  • A roadmap for smarter decision-making—whether you want to self-serve insights or dive deeper with expert analysis via Connected Learning as part of our Strategic Consultancy

How to Request a Database Review? 

If you are an existing Zappi user, you can request services straight from the platform. Click on the hand icon on the left hand menu to ‘Request professional services (including consultancy)’. A form will appear where you can add a description of your requirements. Your customer representative or a consultant will be in touch to discuss further.