Serviced Audience Run | Zappi Professional Service
At Zappi, we understand reaching your specific target audience is important. Due to the specific requirements of your audiences, some of them may require additional servicing by our expert Fulfillment team to ensure the audience is feasible and quality data is delivered.
In the event an audience requires servicing from our teams due any specific requirements provided by you, an additional fee will be incurred on every project run with that audience. Our expert Fulfilment team could provide recommendations free of charge on ways to optimise the audience to avoid servicing to the extent possible.
Type of Audiences Which May Require Servicing
The Serviced Audience Run will apply to custom audiences that require specific, manual setup by our Fulfillment team. This includes audiences with the following criteria:
- B2B (business-to-business)
- Healthcare
- Ethnicity Quotas
- SEL/Income Quotas
- Smokers
- Pet Owners
- Students
- Parents with specific child ages
- Region-Specific
Optimising Your Audience
Certain types of audiences can be optimized to avoid the need for them to be serviced every time they are used within a project. If you would like to explore if your audience can be optimized to avoid servicing, please reach out to your Zappi customer representative to engage our expert Fulfillment team to discuss your options. Our team will work with you to make the best possible recommendation to still maintain your desired target groups while hopefully optimising or removing some of the niche criteria.
Please note that not all audiences are eligible for optimization.
Audiences that can be optimized:
- Ethnicity Quotas ⇒ Changing to filtering on Ethnicity
- SEL/Income Quotas ⇒ Changing to filtering on SEL/Income
- Region-Specific Quotas ⇒ Changing to filtering on Region
Audiences that cannot be optimized:
- B2B
- Healthcare
- Parents
- Smokers
- Pet Owners
- Students
*These audiences will always require servicing and will incur the additional fee every time the audience is used to run a project.
How to Know if Your Audience Requires Servicing?
When building a new custom audience, our teams will communicate directly to you if the audience will require ongoing servicing. Should you decide not to engage our Fulfilment team to provide recommendations for optimising the audience or in the event the audience cannot be optimised, the additional service fee will automatically appear in the order configuration and pricing tool on our platform to ensure you are aware of the full price of the project prior to running it.