Amplify TV Curated Norm | United States 2025
Below is a list of each ad that makes up the Amplify TV Curated Norm for the United States for 2025. We identified the 25 largest categories for TV advertising in the United States and tested ads from 4 of the biggest brands in each.
| Parent Category | Child Category | Brand | Ad |
|---|---|---|---|
| Alcoholic Beverages | Beer | Corona | Corona Extra | Chairs - Just a Lime |
| Alcoholic Beverages | Low and no alcohol | Heineken 0.0 | Heineken 0.0 | No Reason Needed | When Working |
| Alcoholic Beverages | Spirits | Jack Daniel's | Starts Here |
| Alcoholic Beverages | Beer | Coors Light | Coors Light - Groomsmen |
| Automotive | Automotive | Nissan | 'Home in a Hurry' |
| Automotive | Automotive | Toyota | 'America Drives Toyota' |
| Automotive | Automotive | Ford | Ford BlueCruise | Hands-free highway driving | More Energy |
| Automotive | Automotive | Honda | 2025 Civic Hybrid | "The Experience - Sedan" |
| Beverages | Carbonated soft drinks | Pepsi | Pepsi BBQ Crashers |
| Beverages | Carbonated soft drinks | Coca-Cola | Coca-Cola | For Everyone |
| Beverages | Juices/smoothies/juice drinks | Simply Lemonade | Simply Beverages | Lunch |
| Beverages | RTD Iced tea | Lipton | Lipton Peach Iced Tea TV Spot, 'Open Summer' Featuring T-Pain |
| Financial services | Mortgages | SoFi | Mortgage: Move You Forward |
| Financial services | Mortgages | Rocket Mortgage | Real Talk: Soul |
| Financial services | Savings | Ally Bank | Savings Bucket |
| Financial services | Personal Banking | U.S. Bank | The Power of Jess |
| Financial services | Credit cards | Visa | Be the Chef You Want to Be |
| Financial services | Credit cards | Wells Fargo | Can a scented candle defeat Steve Martin’s overpowering cologne? |
| Financial services | Investments | T. Rowe Price | Actively managed ETFs built to outperform the index |
| Financial services | Investments | Charles Schwab | Car Share Chat |
| Financial services | Home insurance | State Farm | Heart to Heart |
| Financial services | Car insurance | Allstate | "Check First Car Wash" |
| Financial services | Pet insurance | Spot | Nine Lives: 90% Cash Back |
| Financial services | Private Health Insurance | UnitedHealthcare | Playtime |
| Food | Milk and Dairy Beverages | Horizon Organic | This Milk Means Business | Lava |
| Food | Dairy Products | Philadelphia | Philly Your Bagel |
| Food | Dairy Products | Tillamook | Tillamook Sharp Cheddar, 'For Any Recipe' |
| Food | Dairy Products | Fage | Fage Yogurt TV, 'That Fage' |
| Food | Salty snacks | Lay's | Try LAY'S Global Flavors today! |
| Food | Chocolate or chocolate candy | Kit Kat | Office | KIT KAT |
| Food | Chocolate or chocolate candy | M&Ms | Realization |
| Food | Sweet and baked snacks | Oreo | OREO - New Flavors |
| Food | Carry out / delivery | Domino's | Domino's, 'Where's the Pizza?' |
| Food | Ready to heat meals and sides | Jimmy Dean | Jimmy Dean: Somethin’ to Eat |
| Food | Hot / Cold cereal / Granola / Other Grains | Kellogg's | Kellogg's Cereal | Public Snacking Announcement: Alicia |
| Food | Ice Cream & Frozen Desserts | Drumstick | John Cena. Dr. Umstick. In the ultimate SNACKDOWN. |
| Food | Condiments | Hellman's | Hellmann's Sticky Varnish |
| Home care | Surface care | Swiffer | Swiffer Mop Deluxe |
| Home care | Surface care | Scotch-Brite | Enter the Brite Side of Clean with Scotch-Brite™ |
| Home care | Air care | Febreeze | How We HBC You: Stinky Roommate |
| Home care | Drain care | Green Gobbler | Green Gobbler |
| Home care | Laundry | Downy | Downy Rinse and Refresh | Rinse It Out |
| Home care | Surface care | Mr. Clean | Mr. Clean Brand Power |
| Home care | Dish care | Dawn | Dawn Platinum Plus Powersuds |
| Home care | Dish care | Finish | Finish Ultimate Tackles the Toughest Stains |
| OTC | Heyfever and allergy products | Zyrtec | Zyrtec |
| OTC | Heyfever and allergy products | Allegra | Allegra Fast Non-Drowsy Allergy Relief with 0% Brain Interference |
| OTC | Vitamin Minerals and supplements | Centrum | Pursue a Better You |
| OTC | Weight Management Aids | Hydroxycut | Safe and Effective |
| Personal Care | Haircare | Garnier Fructis | Garnier Fructis Curl Nourish System for Defined Curls |
| Personal Care | Haircare | Pantene | Pantene Miracle Rescue with Melting Pro-V Pearls |
| Personal Care | Haircare | Head & Shoulders | Head and Shoulders Keep Dandruff Causing Microbes at Bay |
| Personal Care | Haircare | Dove | Dove Active Skincare Ingredients |
| Personal Care | Toothpaste | Sensodyne | Mr. Workaholic' Featuring Craig Conover |
| Personal Care | Toothpaste | Colgate Total | Waiting Room | Colgate Total |
| Personal Care | Mouthwash | Listerine | Wash Your Mouth |
| Personal Care | Oral Care Accessories (floss, whitening strips, tongue scrapers etc) | Crest | 4 Steps to Whiter Teeth |
| Personal Care | Facial skincare | CeraVe | CeraVe 'Cleanse Like a Derm: A CeraVe Soap Opera' Featuring Xochitl Gomez, Dustin Portela |
| Personal Care | Facial skincare for women | L'Oreal Paris | Bright Reveal Exfoliant Peel – L'Oréal Paris | Your Hero Exfoliant |
| Personal Care | Facial skincare for men | Neutrogena Men | Neutrogena Ultra Sheer Sunscreen: On Set with John Cena |
| Personal Care | Body skincare products for men | Old Spice | Tub Time | Old Spice Super Hydration Body Wash |
| Pet Care | Cat food and treats | Purina Pro Plan | Help Your Cat Thrive at Any Age with Purina Pro Plan Cat Food |
| Pet Care | Cat food and treats | Hill's | Colin & Tootsie: A Science Diet Story |
| Pet Care | Cat food and treats | Blue Buffalo | Blue Buffalo Tastefuls 'Standoff' |
| Pet Care | Dog food and treats | Hill's | Beth & Buster: A Science Diet Story |
| QSR | Quick Service Restaurants (QSR) | Burger King | Experience the Flame Grilled Difference |
| QSR | Quick Service Restaurants (QSR) | Wendy's | New Frosty Swirls & Fusions have arrived |
| QSR | Quick Service Restaurants (QSR) | McDonald's | Dress Up | McDonald's |
| Retail | Sports and Outdoor Retailers | Nike | Sunshine | Nike |
| Retail | Sports and Outdoor Retailers | Old Navy | The Best Activewear Brand You’ve Never Heard Of (But Lindsay Lohan Has) |
| Retail | Sports and Outdoor Retailers | The North Face | Offtrail Hike GORE-TEX® Shoes |
| Retail | Apparel, Footwear & Accessories Retailers | Gap | Get loose. Now live. |
| Retail | E-commerce websites and Online Marketplaces | Amazon | Family drama |
| Retail | Supermarkets | Walmart | Art Exhibit |
| Retail | Supermarkets | Target | Just Tap: Drive Up |
| Retail | Health and Beauty Retailers | Sephora | Everywhere You Are |
| Tech | Wearable Tech | Apple | Swimming |
| Tech | Smartphones | Samsung | Galaxy S25 Edge: Beyond slim | Samsung |
| Tech | TVs | LG | LG OLED evo AI | Why LG OLED? |
| Tech | Headphones & Headsets | JBL | Vibe Flex 2 noise cancellling earbuds |
| Tech | Video Streaming Services | Hulu | All Things New |
| Tech | Video Streaming Services | Paramount+ | What Aren't You Going To Watch? |
| Tech | Video Streaming Services | Disney+ | Disney Channel Favorites |
| Tech | Audio Streaming Services | Spotify | I Had Some Help |
| Tech | Food delivery | DoorDash | In the Bag: Multitasking Mom |
| Tech | Food delivery | Uber Eats | Bears, Beers - Get Almost Almost Anything | Uber Eats |
| Tech | Social media | Teen Accounts: Embroidery | |
| Tech | Dating apps | Tinder | Victorian Woman Looking For Love | Thy Romance Era | Tinder |
| Telco | Broadband Internet | Xfinity | Everyday Questions - Challengers, Gig speed Tag, OLV |
| Telco | Broadband Internet | Verizon Fios | Your Day Begins at Full Speed |
| Telco | Pay-TV | DIRECTV | For The Birds | Flyover |
| Telco | Pay-TV | DISH | Pigeon Targets |
| Telco | Mobile services | AT&T | Too Connected | AT&T |
| Telco | Mobile services | Verizon | Pete Locks it Down with Verizon |
| Telco | Mobile services | T-Mobile | T-Mobile is Now the Best Network |
| Telco | Mobile services | Spectrum Mobile | Great News |
| Travel & Tourism | Accommodation Booking Platforms | Booking.com | Getaways for prima-donnas and parents | Booking.com |
| Travel & Tourism | Accommodation Booking Platforms | Expedia | A Somewhere for Yuri | A USA Road Trip Story |
| Travel & Tourism | Hotels and Short Term Rentals | Marriott | Sleeping in Nature |
| Travel & Tourism | Airlines | United Airlines | We built the world’s biggest airline for you |