Brand Library

Overview

The Brand Library standardizes how brands are created and reused. You can set up projects with fast, consistent and accurate brand selection to help streamline configuration. It’s a single source of truth for brand data, so you always know where to find and manage up-to-date information.

Accessing the Brand Library

Click your avatar in the bottom left corner and select “Organization Settings”. Click “Libraries” in the left hand menu, and select “Brands”.

See all the details about each brand in your library. Search by name, or filter by parent brands only or by creator. Click the button in the top right corner to add a new brand entry.

Add your brand name and any abbreviations or common misspellings. Be sure that the brand name in the first box is correct as you won’t be able to edit this later without risking issues with your reports.

It is important to include common misspellings because respondents will type the brand name as part of the spontaneous brand recall measurement. Including alternative spellings helps to capture accurate brand recall even if the respondent doesn’t spell it correctly. You can always add or remove alternative spellings as needed.

Toggle the sections for sub-brands and parent brands as needed. The process is the same for each of these sections.

Once you have entered all of your information, click save.

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Edit a brand

To edit an existing brand, click the three-dot menu on the right and select “edit”. 

Use the same fields to edit any of the alternative spellings or linked sub or parent brands. 

Adding a new brand entry from configuration

During configuration, if you do not have a brand library entry yet, your brand configuration can be added to your Brand Library.

Once all of the fields are filled out, you are prompted to add this brand to your library. Be sure to choose a name that accurately and specifically describes the brand/sub-brand so it will be easy to find in the future. Your entries are saved as a template for easy access during your next project configuration.

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Select an existing brand during configuration

If you already have one or more saved brands, you can select one from the list. The brand fields are then populated automatically. 

This feature is available for:

The auto-populate feature at configuration applies to the following solutions:

• Amplify TV / Streaming Video (all versions)
• Amplify Digital (all versions)
• Amplify Static (all versions)
• Optimize Pack

You can still edit the fields from here. Click the pencil icon in the corner of the Brand Details section, then again next to the list of alternative spellings to add or remove them. Any changes will be saved back to the library once the project has been processed. This is to ensure that we only update the library with valid changes, since it is common to use placeholders for draft or test projects.

Add a sub-brand to an existing brand

You can add a new sub-brand to an existing parent brand by typing the sub-brand name and clicking ‘add’. Continue to add alternative spellings and click save when you are finished.

If you don’t find the brand you need, you can add a new brand.

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FAQ

What happens if someone edits the brand name after it has been used in launched projects?

Editing the brand name would not affect data already collected, as the report would treat it as a different brand. To avoid complications with proper reporting, do not change the original brand name. Instead, add alternative spellings. You can still set parent/sub-brand relationships as needed. 

When you add an alternative spelling at configuration for an existing brand selected from the library, is it saved to the library? When does that save happen?

Yes, alternative spellings added at configuration for an existing library brand are automatically saved back to the library after an order is processed.

This applies to new brands created at configuration too.

The reason we save at the time of processing is to avoid the library being polluted by entries like "test", "alt test name", or "my new brand", which are common in draft and test projects. By updating the library post-launch, we ensure only valid brand names and alternative spellings are added.