Amplify AI, Amplify Digital, Or Amplify TV / Streaming Video?

Overview

Learn the difference between the top three Amplify offerings and find out what solution works best for your current use case.


How the Amplify Solutions Work Together

Amplify solutions are designed to be complementary within your overarching research strategy, allowing you to match the right tool to your specific asset volume, budget, and stage in the creative process.

  • Amplify TV / Streaming Video: Use this option for high-investment hero assets where you have a deep diagnostic need for optimization and learning. Usually where there is a much higher financial placement investment per asset.
  • Amplify Digital: Use this option earlier in the development process to go deep on one or two hero digital assets (such as TikTok, Instagram, Facebook, and YouTube videos). It provides detailed human feedback and granular diagnostics to help you shape your core creative concept.
  • Amplify AI: Use this option near or at launch to process a significant number of short-form digital assets rapidly (such as TikTok, Instagram, Facebook, and YouTube videos). It provides a quick, affordable way to spot patterns across a large asset portfolio and decide which variations to back or pull.

Methodology Comparison

Use this matrix to match your specific asset type, volume, and depth requirements to the correct platform solution:

Feature Amplify AI Amplify Digital Amplify TV / Streaming Video
Primary Focus Broad signals across many digital assets. Deeply diagnose, and validate a small number of hero digital assets. Deeply diagnose, and validate TV and streaming video ads.
Methodology Machine learning prediction model + synthetic respondents. Highly predictive in-context (social platform) methodology with human respondents. Highly predictive in-context (TV or streamed video) methodology with human respondents.
Insights Generated Directional metrics to predict high or low performance. Deeply diagnostic metrics (charts) blending behavioral and survey data. Deeply diagnostic metrics (charts) blending behavioral and survey data.
Timeline Focus Near or at launch, and during on-going campaign optimization ; ideal for pattern learning. Pre-launch; earlier in the creative development process. Pre-launch; best for insights-focused customers evaluating unfinished or finished films.
Core Framework Grounded in the 3Rs Framework (excludes in-context digital feed placement elements). Combines in-context exposure, System 1 emoji emotional response, and forced exposure grounded in the 3Rs Framework. Combines in-context exposure, System 1 emoji emotional response, and forced exposure grounded in the 3Rs Framework.
Headline Metrics Creative Power Score (1-5 scale) derived from Reach, Resonance, and Response. Sales Impact Score (short-term sales prediction) and Brand Impact Score (long-term equity prediction). Sales Impact Score (short-term sales prediction) and Brand Impact Score (long-term equity prediction).
Input Volume Limits Up to 100 stimuli (social videos for the same platform) per order. Up to 15 stimuli per order Up to 5 stimuli per order (10 stimuli maximum for the United States).
Primary Value High-speed, affordable cross-asset screening and portfolio investment decisions. In-depth creative evaluation for digital-first or insights-focused workflows. Maximizing ROI for high-investment hero assets; optimizing unfinished films into finished film versions.
Time to Complete 30-60 minutes 1-3 days 1–3 days