Custom questions

What are custom questions?

Custom questions add flexibility to your survey by allowing you to include additional questions to the standard Zappi questionnaire. 

These questions can be asked to respondents during the survey before and after they have been exposed to the stimuli. As its name reveals, they can be customized to fit specific requirements. Let's say you're testing a new flavor for your tea brand containing cinnamon. You could ask your audience how often they consume that ingredient on a weekly basis, how many of these types of products they purchase during the holidays, etc.

To guarantee optimal results, we recommend adding up to five custom questions per project that are clear, simple and as unbiased as possible. During the configuration process, you're presented with two options, to add pre-exposure and/or post-exposure custom questions:

  • Pre-Exposure custom questions are asked after the audience questions, but before a respondent is exposed to your stimuli. These are best used as respondent focused, filtering questions.
  • Post-Exposure custom questions are asked at the end of the Zappi questionnaire, once respondents have been exposed to your stimuli. These can be used to gather additional data on your stimuli.

Adding custom questions to your project

1. Click on ”add a custom question here” to create a new custom question or add an existing one from the library (see example below).

2.1 To create a new custom question, pick the first option, and then select the type of question you'd like to add. After clicking "add question" a new screen will pop up for you to configure that question. 

2.2 If you'd like to add an existing custom question from the library instead, select the second option, and scroll through the menu on the left-hand side of the screen to see the questions that are available. 

Types of custom questions

  1. Single choice: a question followed by a list of answers, of which respondents are only allowed to choose one answer option (see example below). 
  2. Multi choice: a question where respondents are allowed to select as many answering options as they see fit from the ones provided. We recommend limiting your answering options to 10 in the survey as a best practice. 
  3. Open-ended: a question followed by an open text box where respondents can type in their answer to the question. 
  4. Scale: a question followed by a numbered scale. The scale can be adjusted to the desired “points” you would like. 
  5. Grid: this question allows you to set up a grid format with columns and rows. common use cases for this question are agreement scales for multiple stimuli or statements.