Custom questions

What are custom questions?

Custom questions add flexibility to your survey by allowing you to include additional questions to the standard Zappi questionnaire. 

You can add these questions before and after they have been exposed to the stimuli. Let's say you're testing a new seasonal cinnamon flavor for your tea brand. You could ask your audience how often they choose cinnamon as a flavor on a weekly basis or how many of these types of products they purchase during the holidays.

To get optimal results, we recommend adding no more than five custom questions total per project. Keep them clear, concise, and unbiased as possible. You can allocate these five questions to the Pre- and Post-exposure sections of the survey.

• Pre-Exposure custom questions come before a respondent is exposed to your stimuli. Use these to be respondent focused, filtering questions.
• Post-Exposure custom questions come after the respondents have been exposed to your stimuli. You can use these to gather additional data on your stimuli.

Adding custom questions to your project

1. Click on ”add a custom question here” to create a new custom question or add an existing one from the library.

2 To create a new custom question, pick the first option, and then select the type of question you'd like to add. Click ‘Add question’ to begin configuring your custom question.

3.  If you'd like to add an existing custom question instead, select the second option, and search or scroll through the menu to see the questions that are available. Select one, then click ‘Add question’.

Types of custom questions

1. Single choice: a question followed by a list of answers, of which respondents are only allowed to choose one answer option. You can randomize the answers for each respondent. Click the lock icon if you would like to keep certain answers in their specific place while randomizing the rest.

2. Multi choice: This is a question where respondents are allowed to select as many options as they see fit from the ones provided. We recommend limiting your options to 10 in the survey as a best practice. You can choose to randomize the options the same way as the single choice question.

3. Open-ended: a question followed by an open text box where respondents can type in their answer to the question. 

4. Scale: a question followed by a numbered scale. The scale can be adjusted to the desired “points” you would like. 

5. Grid: this question allows you to set up a grid format with columns and rows. Common use cases for this question are agreement scales for multiple stimuli or statements. Just like the single and multiple choice questions, you can choose to randomize the options in the rows.