Index of Zappi Audiences

Zappi Audiences standardize the audience selection process to ensure better results for your research. All Zappi Audiences are free to use and come with a free pre-exposure custom question to help you filter your data further in reporting. Read more about Zappi Audiences, as well as what to do if you don't see one that fits your business, here.

You can browse and select a Zappi Audience while configuring your project on-platform or use the index below. Note that to access the specific quotas that makeup the audience, you'll need to go to the platform. A tooltip next to each audience reveals the breakdown, with quotas showing on the right-hand side in the preview.

Zappi Audiences are segmented by the category that your project falls into. Select the most relevant category (listed in alphabetical order below) to explore related category audiences and audience descriptions.

Alcoholic beverages
Automotive and automotive supplies
Betting and gambling
Broad populations
Consumer electronics
Consumer healthcare and over-the-counter medicine
Cooking ingredients, food seasoning and preparation (spices, sauces, oils, baking, dips)
Entertainment and culture
Fashion, apparel & accessories
Financial services
Food and drink
Food/drink establishments
Fresh food products
Furniture and home
Garden, outdoor, DIY
Home stationery and office supplies
Household supplies & cleaning products
Non-alcoholic beverages
Personal care and beauty
Pet and pet supplies
Prepared food, ready-to-cook meals, and convenience food
Small appliances
Snack food, desserts and confectionery
Sport and fitness
Telecommunication, media & entertainment services
White goods (large appliances)
Misc

Alcoholic beverages

Audience name	Description
Alcoholic Beverage Consumers	Past 3 month alcohol consumers
Beer Consumers	Past 3 month beer consumers
Spirits & Liquor Consumers	Past 3 month spirit & liquor consumers
Wine Consumers	Past 3 month wine consumers

Automotive and automotive supplies

Audience name	Description
Car owners	Those who own cars

Betting and gambling

Audience name	Description
Online & Sports Betting or Gambling Customers	Those who have participated in online betting or gambling or sports betting or gambling (online or offline) in the past 6 months
Gambling & Casinos	Those who have participated in gambling (casino, online, or retail) in the past 6 months

Broad populations

Audience name	Description
Nationally Representative Sample	Nationally balanced sample of the population
General Population	General population of a market with natural fallout of people who are 18-75 includes both genders
Multicultural Representative Sample	US only; Learn all about this audience and the initiative behind it here

Consumer electronics

Audience name	Description
Owners of Consumer Electronics	Those who own consumer electronics (headphones, smartphones, etc)
Smartphone Owners	Those who own smartphones
Headphones Owners	Those who own headphones
Computer or Laptop Owners	Those who own a computer or laptop
Tablet Owners	Those who own a tablet
TV Set Owners	Those who own a television
Video Games Console Owners	Those who own a video game console

Consumer healthcare and over-the-counter medicine

Audience name	Description
Health Care Purchasers	Past 12 months health care (pregnancy tests, hearing aids, etc) purchasers
Medicine & Drug Purchasers	Past 6 month medicine & drug purchasers
Cold/Flu remedy Purchasers	Past 6 month cold/flu remedy purchasers
Pain Relief Purchasers	Past 6 month pain relief purchasers

Cooking ingredients, food seasoning and preparation (spices, sauces, oils, baking, dips)

Audience name	Description
Cooking Oils Consumers	Sole/joint decision makers who have consumed cooking oils in the past 3 month
Condiments & Sauces Consumers	Sole/joint decision makers who have consumed condiments & sauces in the past 3 months
Jarred/Canned Goods	Sole/joint decision makers who have consumed jarred/canned goods in the past 3 months
Cooking & Baking Ingredients Consumers	Sole/joint decision makers who have consumed cooking & baking ingredients in the past 3 months

Entertainment and culture

Audience name	Description
Movie Theatre Visitors (Services, Amenities, Promotions)	Past 3 month movie theatre visitors
Gamers (Desktop, Mobile, or Console Games)	Those who have participated in gaming (desktop, mobile, or game console) in the past 6 months

Fashion, apparel & accessories

Audience name	Description
Children's Apparel Purchasers	Past 6 month children's apparel purchasers
Women's Apparel Purchasers	Past 6 month women's apparel purchasers
Men's Apparel Purchasers	Past 6 month men's apparel purchasers
Women's Jewelry Purchasers	Past 12 month women's jewelry purchasers
Men's Jewelry Purchasers	Past 12 month men's jewelry purchasers

Financial services

Audience name	Description
Current Account Owners	Sole/joint financial decision makers who have a current account
Insurance Owners	Sole/joint financial decision makers who own insurance
Credit Card Owners	Sole/joint financial decision makers who own a credit card
Savings Account Owners	Sole/joint financial decision makers who have a savings account

Food and drink

Audience name	Description
Cereal & Protein Bar Consumers	Sole/joint decision makers who have consumed cereal & protein bars in the past 3 months
Cookie/Biscuit Consumers	Sole/joint decision makers who have consumed cookies/biscuits in the past 3 months
Hot & Cold Breakfast Cereal Consumers	Sole/joint decision makers who have consumed hot & cold breakfast cereals in the past 3 months

Food/drink establishments

Audience name	Description
Quick Service Restaurant Visitor	Past 3 month quick service restaurant (ex. McDonald's, KFC, Burger King) visitor

Fresh food products

Audience name	Description
Dairy Product Consumers	Sole/joint decision makers who have consumed dairy in the past 3 months
Yogurt Consumers	Sole/joint decision makers who have consumed yogurt in the past 3 months
Cheese Consumers	Sole/joint decision makers who have consumed cheese in the past 3 months
Milk Consumers	Sole/joint decision makers who have consumed milk in the past 3 months
Butter Consumers	Sole/joint decision makers who have consumed butter in the past 3 months
Dairy Alternative Consumers	Sole/joint decision makers who have consumed dairy alternatives in the past 3 months
Non-Dairy Milk Consumers	Sole/joint decision makers who have consumed non-dairy milk (soy, oat, almond, etc) in the past 3 months
Pasta, Grains, & Rice Consumers	Sole/joint decision makers who have consumed pasta, grains, & rice in the past 3 months
Fresh Meat Consumers	Sole/joint decision makers who have consumed fresh meats (sliced meat, breakfast meat, beef, chicken, fish, etc) in the past 3 months
Fresh Fruit and Vegetables	Sole/joint decision makers who have consumed fresh fruit & vegetables in the past 3 months

Furniture and home

Audience name	Description
Home & Office Product Purchasers	Past 12 month home and office purchasers

Garden, outdoor, DIY

Audience name	Description
Garden & Outdoor product purchasers	Past 12 month garden and outdoor purchasers
DIY & Home Improvement	Past 6 month participants of DIY & home improvements

Home stationery and office supplies

Audience name	Description
Office Supplies Purchasers	Past 12 month general office supplies (envelopers, printer and copier paper, etc) purchasers
Gift Supplies Purchasers	Past 12 month gift supplies (gift cards, flowers, greeting cards) purchasers

Household supplies & cleaning products

Audience name	Description
Laundry Supplies Purchasers	Past 3 month laundry supplies purchasers
Household Cleaning Product Purchasers	Past 3 month household cleaning product purchasers
Home Fragrance Purchasers	Past 3 month home fragrance purchasers

Non-alcoholic beverages

Audience name	Description
Bottled Water Consumers	Sole/joint decision makers who have consumed bottled water in the past 3 months
Coffee Consumers	Sole/joint decision makers who have consumed coffee in the past 3 months
Fruit and Juice Drinks Consumers	Sole/joint decision makers who have consumed fruit and juice drinks in the past 3 months
Carbonated Soft Drinks Consumers	Sole/joint decision makers who have consumed carbonated soft drinks in the past 3 months
Sports & Energy Drink Consumers	Sole/joint decision makers who have consumed sports & energy drinks in the past 3 months
Tea & Infusions Consumers	Sole/joint decision makers who have consumed tea & infusions in the past 3 months

Personal care and beauty

Audience name	Description
Makeup Purchasers	Past 3 month makeup purchasers
Mouthwash Purchasers	Past 3 month mouthwash purchasers
Toothpaste Purchasers	Past 3 month toothpaste purchasers
Hair Care Purchasers	Past 3 month hair care purchasers
Shaving & Grooming Purchasers	Past 3 month shaving & grooming purchasers
Deodorant & Antiperspirant Purchasers	Past 3 month deodorant & antiperspirant purchasers
Skincare Purchasers	Past 3 month skincare purchasers
Bath & Body Purchasers	Past 3 month bath & body (shower gel, bath salts) purchasers
Oral Care Purchasers	Past 3 month oral care (toothpaste, mouthwash, dental floss, etc) purchasers
Shampoo Purchasers	Past 3 month shampoo purchasers
Feminine Sanitary Supplies Purchasers	Past 3 month feminine sanitary supplies purchasers

Pet and pet supplies

Audience name	Description
Pet Owners	Those who own a pet
Dog Owners	Those who own a dog
Cat Owners	Those who own a cat

Prepared food, ready-to-cook meals, and convenience food

Audience name	Description
Frozen Food Consumers	Sole/joint decision makers who have consumed frozen food in the past 3 months
Prepared/Convenience Foods Consumers	Sole/joint decision makers who have consumed prepared/convenience foods in the past 3 months
Baked Goods Consumers	Sole/joint decision makers who have consumed baked goods (bread, bagels, cakes, etc) in the past 3 months

Small appliances

Audience name	Description
Owners of Small Appliances	Those who own small appliances (toasters, electric kettles, etc)

Snack food, desserts and confectionery

Audience name	Description
Confectionary Consumers	Sole/joint decision makers who have consumed confectionary (chocolate, chewing gum, mints, candy sweets, etc) in the past 3 months
Chocolate Consumers	Sole/joint decision makers who have consumed chocolate in the past 3 months
Candy or Sweets Consumers	Sole/joint decision makers who have consumed candy/sweets in the past 3 months
Salty Snack Consumers	Sole/joint decision makers who have consumed salty snacks (potato chips, pretzels, nuts) in the past 3 months
Chewing Gum or Mints Consumers	Past 3 month chewing gum and/or mints consumers
Ice Cream Consumers	Sole/joint decision makers who have consumed ice cream in the past 3 months

Sport and fitness

Audience name	Description
Fitness & Nutrition Purchasers	Past 3 month fitness & nutrition purchasers

Telecommunication, media & entertainment services

Audience name	Description
Music Streaming Service Subscribers	Music streaming services owners (Spotify, Apple music, Pandora, etc)
Video Streaming Service Subscribers	Video streaming services owners (Netflix, Amazon Prime, etc)
Pay TV Subscribers	Those who own television services (cable, satellite TV)
Mobile Phone Service owners	Those who own a mobile phone connection
Broadband Internet Subscribers	Those who own internet/broadband

White goods (large appliances)

Audience name	Description
Dishwasher Owners	Those who own dishwashers
Owners of White Goods (Large Appliances)	Representation of those who own white goods appliances (dishwasher, oven, etc)
Washing Machine Owners	Those who own a washing machine
Oven Owners	Those who own an oven
Freezer Owners	Those who own a freezer
Refrigerator Owners	Those who own a refrigerator

Misc

Audience name	Description
Primary grocery shopper	Sole/joint household decision makers
Parents of Children Under 18	Parents of children under 18 years old
Financial decision maker	Sole/joint financial decision makers
Home owners	Those who own a home or more than 1 property
Home Energy Supplier Decision Maker	Sole/joint home energy decision makers
Healthy Lifestyle	Those who live a healthy lifestyle, eat healthy, & exercise regularly
Exercisers	Those who live a healthy lifestyle, eat healthy, & exercise regularly and who exercise regularly but do not make an effort to eat healthy
Footwear Purchasers	Past 6 month children's, women's, or men's footwear purchasers