Index of Zappi Audiences

Zappi Audiences standardize the audience selection process to ensure better results for your research. All Zappi Audiences are free to use and come with a free pre-exposure custom question to help you filter your data further in reporting. Read more about Zappi Audiences, as well as what to do if you don't see one that fits your business, here.

You can browse and select a Zappi Audience while configuring your project on-platform or use the index below. Note that to access the specific quotas that makeup the audience, you'll need to go to the platform. A tooltip next to each audience reveals the breakdown, with quotas showing on the right-hand side in the preview.

Zappi Audiences are segmented by the category that your project falls into. Select the most relevant category (listed in alphabetical order below) to explore related category audiences and audience descriptions.

Alcoholic beverages

Audience name Description
Alcoholic Beverage Consumers
Past 3 month alcohol consumers
Beer Consumers
Past 3 month beer consumers
Spirits & Liquor Consumers
Past 3 month spirit & liquor consumers
Wine Consumers
Past 3 month wine consumers

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Automotive and automotive supplies

Audience name Description
Car owners Those who own cars

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Betting and gambling

Audience name Description
Online & Sports Betting or Gambling Customers
Those who have participated in online betting or gambling or sports betting or gambling (online or offline) in the past 6 months
Gambling & Casinos
Those who have participated in gambling (casino, online, or retail) in the past 6 months

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Broad populations

Audience name Description
Nationally Representative Sample Nationally balanced sample of the population
General Population
General population of a market with natural fallout of people who are 18-75 includes both genders
Multicultural Representative Sample US only; Learn all about this audience and the initiative behind it here

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Consumer electronics

Audience name Description
Owners of Consumer Electronics
Those who own consumer electronics (headphones, smartphones, etc)
Smartphone Owners
Those who own smartphones
Headphones Owners
Those who own headphones
Computer or Laptop Owners
Those who own a computer or laptop
Tablet Owners
Those who own a tablet
TV Set Owners
Those who own a television
Video Games Console Owners
Those who own a video game console

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Consumer healthcare and over-the-counter medicine

Audience name Description
Health Care Purchasers
Past 12 months health care (pregnancy tests, hearing aids, etc) purchasers
Medicine & Drug Purchasers
Past 6 month medicine & drug purchasers
Cold/Flu remedy Purchasers
Past 6 month cold/flu remedy purchasers
Pain Relief Purchasers
Past 6 month pain relief purchasers

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Cooking ingredients, food seasoning and preparation (spices, sauces, oils, baking, dips)

Audience name Description
Cooking Oils Consumers
Sole/joint decision makers who have consumed cooking oils in the past 3 month
Condiments & Sauces Consumers
Sole/joint decision makers who have consumed condiments & sauces in the past 3 months
Jarred/Canned Goods
Sole/joint decision makers who have consumed jarred/canned goods in the past 3 months
Cooking & Baking Ingredients Consumers
Sole/joint decision makers who have consumed cooking & baking ingredients in the past 3 months

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Entertainment and culture

Audience name Description
Movie Theatre Visitors (Services, Amenities, Promotions)
Past 3 month movie theatre visitors
Gamers (Desktop, Mobile, or Console Games)
Those who have participated in gaming (desktop, mobile, or game console) in the past 6 months

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Fashion, apparel & accessories

Audience name Description
Children's Apparel Purchasers
Past 6 month children's apparel purchasers
Women's Apparel Purchasers
Past 6 month women's apparel purchasers
Men's Apparel Purchasers
Past 6 month men's apparel purchasers
Women's Jewelry Purchasers
Past 12 month women's jewelry purchasers
Men's Jewelry Purchasers
Past 12 month men's jewelry purchasers

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Financial services

Audience name Description
Current Account Owners
Sole/joint financial decision makers who have a current account
Insurance Owners
Sole/joint financial decision makers who own insurance
Credit Card Owners
Sole/joint financial decision makers who own a credit card
Savings Account Owners
Sole/joint financial decision makers who have a savings account

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Food and drink

Audience name Description
Cereal & Protein Bar Consumers
Sole/joint decision makers who have consumed cereal & protein bars in the past 3 months
Cookie/Biscuit Consumers
Sole/joint decision makers who have consumed cookies/biscuits in the past 3 months
Hot & Cold Breakfast Cereal Consumers
Sole/joint decision makers who have consumed hot & cold breakfast cereals in the past 3 months

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Food/drink establishments

Audience name Description
Quick Service Restaurant Visitor
Past 3 month quick service restaurant (ex. McDonald's, KFC, Burger King) visitor

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Fresh food products

Audience name Description
Dairy Product Consumers
Sole/joint decision makers who have consumed dairy in the past 3 months
Yogurt Consumers
Sole/joint decision makers who have consumed yogurt in the past 3 months
Cheese Consumers
Sole/joint decision makers who have consumed cheese in the past 3 months
Milk Consumers
Sole/joint decision makers who have consumed milk in the past 3 months
Butter Consumers
Sole/joint decision makers who have consumed butter in the past 3 months
Dairy Alternative Consumers
Sole/joint decision makers who have consumed dairy alternatives in the past 3 months
Non-Dairy Milk Consumers
Sole/joint decision makers who have consumed non-dairy milk (soy, oat, almond, etc) in the past 3 months
Pasta, Grains, & Rice Consumers
Sole/joint decision makers who have consumed pasta, grains, & rice in the past 3 months
Fresh Meat Consumers
Sole/joint decision makers who have consumed fresh meats (sliced meat, breakfast meat, beef, chicken, fish, etc) in the past 3 months
Fresh Fruit and Vegetables
Sole/joint decision makers who have consumed fresh fruit & vegetables in the past 3 months

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Furniture and home

Audience name Description
Home & Office Product Purchasers
Past 12 month home and office purchasers

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Garden, outdoor, DIY

Audience name Description
Garden & Outdoor product purchasers Past 12 month garden and outdoor purchasers
DIY & Home Improvement Past 6 month participants of DIY & home improvements

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Home stationery and office supplies

Audience name Description
Office Supplies Purchasers
Past 12 month general office supplies (envelopers, printer and copier paper, etc) purchasers
Gift Supplies Purchasers
Past 12 month gift supplies (gift cards, flowers, greeting cards) purchasers

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Household supplies & cleaning products

Audience name Description
Laundry Supplies Purchasers
Past 3 month laundry supplies purchasers
Household Cleaning Product Purchasers
Past 3 month household cleaning product purchasers
Home Fragrance Purchasers
Past 3 month home fragrance purchasers

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Non-alcoholic beverages

Audience name Description
Bottled Water Consumers
Sole/joint decision makers who have consumed bottled water in the past 3 months
Coffee Consumers
Sole/joint decision makers who have consumed coffee in the past 3 months
Fruit and Juice Drinks Consumers
Sole/joint decision makers who have consumed fruit and juice drinks in the past 3 months
Carbonated Soft Drinks Consumers
Sole/joint decision makers who have consumed carbonated soft drinks in the past 3 months
Sports & Energy Drink Consumers
Sole/joint decision makers who have consumed sports & energy drinks in the past 3 months
Tea & Infusions Consumers
Sole/joint decision makers who have consumed tea & infusions in the past 3 months

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Personal care and beauty

Audience name Description
Makeup Purchasers
Past 3 month makeup purchasers
Mouthwash Purchasers
Past 3 month mouthwash purchasers
Toothpaste Purchasers
Past 3 month toothpaste purchasers
Hair Care Purchasers
Past 3 month hair care purchasers
Shaving & Grooming Purchasers
Past 3 month shaving & grooming purchasers
Deodorant & Antiperspirant Purchasers
Past 3 month deodorant & antiperspirant purchasers
Skincare Purchasers
Past 3 month skincare purchasers
Bath & Body Purchasers
Past 3 month bath & body (shower gel, bath salts) purchasers
Oral Care Purchasers
Past 3 month oral care (toothpaste, mouthwash, dental floss, etc) purchasers
Shampoo Purchasers
Past 3 month shampoo purchasers
Feminine Sanitary Supplies Purchasers
Past 3 month feminine sanitary supplies purchasers

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Pet and pet supplies

Audience name Description
Pet Owners
Those who own a pet
Dog Owners Those who own a dog
Cat Owners Those who own a cat

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Prepared food, ready-to-cook meals, and convenience food

Audience name Description
Frozen Food Consumers
Sole/joint decision makers who have consumed frozen food in the past 3 months
Prepared/Convenience Foods Consumers
Sole/joint decision makers who have consumed prepared/convenience foods in the past 3 months
Baked Goods Consumers
Sole/joint decision makers who have consumed baked goods (bread, bagels, cakes, etc) in the past 3 months

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Small appliances

Audience name Description
Owners of Small Appliances
Those who own small appliances (toasters, electric kettles, etc)

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Snack food, desserts and confectionery

Audience name Description
Confectionary Consumers
Sole/joint decision makers who have consumed confectionary (chocolate, chewing gum, mints, candy sweets, etc) in the past 3 months
Chocolate Consumers
Sole/joint decision makers who have consumed chocolate in the past 3 months
Candy or Sweets Consumers
Sole/joint decision makers who have consumed candy/sweets in the past 3 months
Salty Snack Consumers
Sole/joint decision makers who have consumed salty snacks (potato chips, pretzels, nuts) in the past 3 months
Chewing Gum or Mints Consumers
Past 3 month chewing gum and/or mints consumers
Ice Cream Consumers
Sole/joint decision makers who have consumed ice cream in the past 3 months

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Sport and fitness

Audience name Description
Fitness & Nutrition Purchasers
Past 3 month fitness & nutrition purchasers

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Telecommunication, media & entertainment services

Audience name Description
Music Streaming Service Subscribers
Music streaming services owners (Spotify, Apple music, Pandora, etc)
Video Streaming Service Subscribers
Video streaming services owners (Netflix, Amazon Prime, etc)
Pay TV Subscribers
Those who own television services (cable, satellite TV)
Mobile Phone Service owners
Those who own a mobile phone connection
Broadband Internet Subscribers
Those who own internet/broadband

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White goods (large appliances)

Audience name Description
Dishwasher Owners
Those who own dishwashers
Owners of White Goods (Large Appliances)
Representation of those who own white goods appliances (dishwasher, oven, etc)
Washing Machine Owners
Those who own a washing machine
Oven Owners
Those who own an oven
Freezer Owners
Those who own a freezer
Refrigerator Owners
Those who own a refrigerator

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Misc

Audience name Description
Primary grocery shopper
Sole/joint household decision makers
Parents of Children Under 18
Parents of children under 18 years old
Financial decision maker
Sole/joint financial decision makers
Home owners
Those who own a home or more than 1 property
Home Energy Supplier Decision Maker
Sole/joint home energy decision makers
Healthy Lifestyle
Those who live a healthy lifestyle, eat healthy, & exercise regularly
Exercisers
Those who live a healthy lifestyle, eat healthy, & exercise regularly and who exercise regularly but do not make an effort to eat healthy
Footwear Purchasers
Past 6 month children's, women's, or men's footwear purchasers

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