Ad-hoc research with Ask Zappi

What is Ask Zappi?

Ask Zappi is a customizable and simple survey solution available to platform subscribers that helps customers make the most of the Zappi platform and get more value from their research. It’s a self-serve, easy-to-configure, and quick tool to answer on-demand key business questions.

The Ask Zappi solution has pre-configured questions to help answer questions about:

Your brand and category
Anything else

In addition, pre & post-exposure questions are available on all the above solutions.

What can you Ask Zappi about?

Brand and category:

Familiarity with the brand(s) exposed, purchased frequency, occasion, and shopping and usage barriers.

Category, shopper, Nat Rep, or custom audiences available.

Sample size n=500

Examples:

A CPG company looks at the uptake of new brands in their category and consumers' latest experiences with their own brand
A QSR company tests if consumers are willing to buy brands that are sustainable, and what they expect from brands in their category.

Ask anything:

Jump to full article for Ask Anything

Ask anything related to a specific text, image, or video shown to quickly gauge an audience’s reaction – this is the first and only required question in the survey. Optional questions you add could include emotional response, attribute association, and/or actions to take, depending on study objectives.