Price Estimator

The Price Estimator helps you to quickly and easily calculate the price of your project. Access it from the calculator icon in the side menu, provide a few key details and receive an instant estimate. Once you’ve calculated your price, you can move directly into configuring your project, with some inputs automatically carried over.

Note: Total prices are for estimation purposes only and may be subject to change.

Who can use it?

This feature is available to all customers. We recommend using Price Estimator for the fastest way to get a price for your project.

How to use it?

To access the Price Estimator, click on the calculator icon located on the side bar.
Select the currency you’d like to use.
Choose the solution you’d like to get a price estimate for from the drop down list.
Select the market you’d like to run your study in and the Category you want to use in your project.
Select your Audience from the list provided. (If you can't see the audience you want, you will need to request a new audience)
Depending on the solution you’ve chosen, you may have optional measures or modules to configure which will impact your total cost.
Once you’re happy with your configuration, select ‘Calculate’ to get your price estimate. Here you’ll be able to view a price breakdown of your project. Credit pot discounts (if applicable) will not be shown.
If you’d like to proceed with the project, you can click the ‘Configure this project’ button, which will create a new configuration and transfer some of the inputs, making it easier to get started.
We encourage you to leave any feedback in the ‘Give Feedback’ button above the form if you have any questions or experience any problems.

Optional measures and modules

Certain solutions will have additional measures or modules that you can include in your project which will impact the final cost. These are optional, meaning you can choose to toggle them on or off. Here’s a list of the solutions and the corresponding optional measures:

Product	Details
Activate It	With Activate It, you have the choice between 2 pricing modules for your project: Price Perceptions: Included in the base project price, used when you have a specific price in mind. Reasonable Price: Involves an additional fee for a broader understanding of the price range. When using the Price Estimator, only include the number of stimuli that will get the ‘Reasonable Price’ pricing module.
Screen It	With Screen It, you can add optional measures like ‘attributes, behavior changes, distinctiveness, advantage, relevance, believability, and cultural sensitivity’. Each of these have an additional fee, so will impact the price, but you can add one optional measure on a Screen It for free. In the Price Estimator, you can toggle these measures on or off to see the impact of the additional fee to your project price.
Optimize Pack	With Optimize Pack, you can add a ‘shelf module’ to test your pack in concept. The shelf module incurs an additional fee. In the Price Estimator, specify how many of your stimuli you would like to add the shelf module to in order to get the estimated price.

Product

Details

Activate It

With Activate It, you have the choice between 2 pricing modules for your project:

Price Perceptions: Included in the base project price, used when you have a specific price in mind.
Reasonable Price: Involves an additional fee for a broader understanding of the price range.

When using the Price Estimator, only include the number of stimuli that will get the ‘Reasonable Price’ pricing module.

Screen It

With Screen It, you can add optional measures like ‘attributes, behavior changes, distinctiveness, advantage, relevance, believability, and cultural sensitivity’.

Each of these have an additional fee, so will impact the price, but you can add one optional measure on a Screen It for free. In the Price Estimator, you can toggle these measures on or off to see the impact of the additional fee to your project price.

Optimize Pack

With Optimize Pack, you can add a ‘shelf module’ to test your pack in concept. The shelf module incurs an additional fee. In the Price Estimator, specify how many of your stimuli you would like to add the shelf module to in order to get the estimated price.

Discounts

Discounts based on credit pots are not included in the Price Estimator. (You can check your discount by looking at the credit pot that you want to use in the credit page). When you configure your project and select the credit pot, any applicable discounts will then be applied.

If you have questions about discounts, please reach out to your CSM.

Consultancy

As a Zappi subscriber, you can customise your Zappi experience based on what you need and the resources available to you. We have Zappi Consultants that are able to help you launch your project and analyze your report, if you do not have the time to do it yourself. You can add the price of this consultancy to your estimate by deciding which option/s you need.

Note: Price Estimator is not currently available for AskAnything, Brand Health KPI Trackers and Project Consultancy. For AskAnything prices, please configure your project in order to get the price. For Brand Health KPI Trackers and Project Consultancy please speak to your account manager.