AI Concept Lab

This two-day intensive workshop transforms your team's concept creation process by integrating the Zappi Marketing Agent. 

  • A 2-day immersive workshop designed to reshape how your team thinks, builds, and collaborates
  • Tailored to your existing innovation process for smooth change management—but with Zappi Agents embedded in the flow
  • Hands-on, high-curiosity, and low-stakes experimentation environment

The AI Concept Lab is run by in-house Zappi Professional Services experts, utilizing our AI Concept Creation Agents solution. To read more about the technology used, please visit our solution page.

What teams would benefit?

The AI Concept Lab is designed to help teams of all levels of ability and prior experience using AI to generate new ideas and concepts. For example, the lab is idea for:

  • Teams who are interested in the AI Concept Creation agents but want to test it out before purchasing an annual subscription
  • Teams who want to explore how they can integrate AI in their ideation and innovation process—but want the help of experts to get started
  • Teams who have implemented Zappi Concept Creation Agents (not required) but don’t know where to go from there

If these apply to your team, you would be a great fit:

  • Want to experiment safely with AI
  • Have a strong innovation or creative culture
  • Are open to new workflows
  • Don’t want another generic AI webinar
  • Looking to create lasting change, not just get a “cool session”

Please note:

  • No heavy technical training is required
  • It is not required in order to have access to the AI Concept Creation Agents
  • Can purchase more than one lab experience with Zappi experts.. There are limit on how many labs you can purchase

Minimum data asset required 

There is a minimum data asset requirement that you need to meet ahead of time to ensure your experience and learnings are relevant and robust. Before you can purchase the subscription add-on, you must have 20 cells of Activate It or Activate It Early testing on your platform within your preferred category. The size of the database must be good enough for relevant and robust experience, output and learnings. If you have concept testing data across subcategories, markets, or innovation spaces that do not align with your needs, it may not be relevant. Because of this, we highly recommend seeding your database with relevant concepts for your innovation opportunity.

The AI Concept Lab | What happens each day

Day 1: Your Process, Enhanced

Human-Led Ideation & AI Concept Development

  • Morning Session: Ideation Deep Dive Tailored to Your Process
  • Afternoon Session: From Scraps to Concepts with Agents

Day 2: Your Future Process

AI-Augmented Creativity & Activation

  • Morning Session: Co-Creation with AI Agents
  • Afternoon Session: Show & Tell + Embedding Best Practices

Outcomes and expected changes from participants:

  • Up to 10 developed early-stage concepts
  • A reusable prompt structure / idea framing toolkit
  • A playbook of best practices co-created by your team
  • Renewed excitement around experimentation
  • Passion for a culture shift toward creative confidence with AI

The AI Concept Lab | Two ways to bring the lab to your team

  • Digital Experience - 2 half-day live virtual sessions
  • In-Person Experience - 2 full days onsite at your location

Our advice to choose the right way for your team:

  • Remote teams, large geographies, or tight timelines? Go digital.
  • Want to build momentum, energy, and creative chemistry in the room? Go in-person.

Ready to move forward?

Get in touch with your customer account representative or fill out our interest form, speak to your customer representative, or submit a request through the Professional Services request form directly from the Zappi platform.

Let us know which version fits best for your team (digital or in-person), and we’ll work with our team to find a date. Please note, typically 2-4 weeks from confirmation.

AI Concept Creation Lab | FAQs

Q: Can I experience AI Concept Lab more than once?

There is no limit to how many times you can purchase and use AI Concept Lab. You can repurchase it multiple times, whenever needed.

Q: Can I use AI Creation Agents outside of the workshop?

Yes! You can access the AI Concept Creation Agents at any time, including outside of a lab experience. This access requires a subscription add-on. Learn more by speaking to your account representative or basics of the offering can be found on the AI Concept Creation Agents solutions page.