Zappi AI Concept Creation Agents (Beta) & AI Concept Lab

What is a Zappi AI Marketing AgentTM?

Zappi Marketing AgentTM is a collection of LLM assistants that have embedded expertise and access to relevant data to facilitate a wide array of virtual marketing related tasks. 

What are the AI Concept Creation Agents?

The AI Concept Creation Agents are a subset of agents trained to help you generate new product concepts by leveraging your data asset on Zappi, your brand’s learnings and documentation, and the power of AI. They are a set of customizable agents - a virtual marketing team - that take on and supercharge traditional ideation and concept creation.  The more you use your customized agents, the more they will grow and become tailored to your unique needs. Please note: AI Concept Creation Agents is currently in Beta.

The current list of AI Concept Creation Agents:

Agents are customizable depending on your needs.

  • Best Practice Agent identifies general best practices with regards to formatting and presenting concepts.
  • Client Agent represents any customer specific context or validations. It is used at the beginning of the process to set expectations, and at the end to validate any creations.
  • Category Agent provides category based insights and leverages Zappi or customer Tracking and A&U data.
  • Insight Agent uses insights from Zappi data such as identifying themes from respondent verbatims against high (and low) scoring KPIs.
  • Audience Agent identifies the target audience/demand space and surfaces any related insights.
  • Creative Agent takes all of the provided context and comes up with the actual concept.
  • Tone of Voice Agent ensures the created concept aligns with the brand’s tone of voice (tone of voice established based on uploaded samples)
  • Feasibility Agent reigns in any unfeasible ideas and applies “common sense” to concepts.
  • Respondent Agent takes on the persona of the target audience, evaluates the concept and provides feedback.
  • Visual Design Agent takes the concept description and generates an image description to pass on to the appropriate image model to generate.
  • Facilitator Agent handles the flow of interactions between the agents. It engages the relevant agent at the right time with the appropriate context. It also escalates any unknowns back to the user.
Diagram of how the different agents interact and work together

How do I access AI Concept Creation Agents?

The AI agents are now available in beta only and are accessed exclusively at this time through our professional services offering, the AI Concept Lab.

What is Zappi AI Concept Lab?

Zappi AI Concept Lab is a set of interactive AI concept generation workshops facilitated by Zappi experts. These workshops are designed to get you the most value out of AI concept generation and help you generate fresh, innovative product ideas. By combining human expertise, AI tech and your Zappi data, these labs help accelerate your creation phase, and deliver consumer-relevant and data-backed concepts.

An overview of the lab experience:

Pre-Lab: Kick off Call

The process will begin with a kickoff call 1-2 weeks before the lab. During this meeting, we will walk through expectations, agents, alignment on project scope for concepts to be generated and documents that the Zappi Marketing AgentTM will need.

Lab Day 1: Concept Generation & Refinement

The first workshop will be an introduction to the AI landscape and the Zappi Marketing AgentTM. During this session, we will guide you on how to generate a concept, how to adjust and refine prompts and documentation that best suits your needs. This workshop will last 4 hours and can be conducted in person or virtually. A Workshop Summary will be sent to you afterwards.

Lab Day 3: Concept Generation & Wrap Up

The second workshop will consist of further guided AI generation and iteration via the Zappi Marketing AgentTM of the final set of concepts. We will work with you to determine the best concepts (max. 10 concepts) that you will want to move forward and help prepare them for testing. This workshop will last 4 hours and can be conducted in person or virtually.

Post-Lab: Concepts & Full Deck

During this final stage, you will be sent all deliverables, including: all generated concepts, a full Workshop Summary outlining key discussions, a next step plan on the post-workshop testing or consultation plan. Post-Lab will occur 5 business days after the final workshop.

What kinds of inputs or documentation do I need to provide for the AI Concept Lab?

In order to customize the agents for your needs, we’ll need a variety of brand materials from you such as: Demand Spaces, tone of voice, brand guidelines etc.

What customers are a good fit to use the AI Concept Lab? 

There are a few reasons why you might want to use AI Concept Lab:

  • You have an upcoming innovation need or whitespace project for which unique concepts or product innovations are needed, and you have the budget and time to commit to this project.
  • If you want to be at the cutting edge of new tools and are looking for a clear solution that helps teams adopt AI effectively, with a focus on solving core business needs first.
  • If you are migrating to Activate It and are building or have already built norms (aka a rich dataset) or would like to try the methodology with low-pressure, non-deadline concepts. 
  • Ideally if you have run 20 studies in market/category (Activate It or Concept Test) with relevant concepts.

FAQs

How do I sign up for the lab?

Get in touch with your customer account representative or fill out our beta interest form to see if you qualify.

Can I experience AI Concept Lab more than once?

There is no limit to how many times you can purchase and use AI Concept Lab. You can repurchase it multiple times, whenever needed.

Can I use AI Creation Agents outside of the workshop?

Currently, customers can only access Zappi Marketing AgentTM and Zappi AI Creation Agents through the AI Concept Lab only. This is to ensure that you get a smoother experience and get the most out of it through the combination of human expertise and AI.

What differentiates this to other AI powered offerings?

There are two key points on why our offering is unique:

  1. Our approach is distinct in how we facilitate interactions among multiple AI agents to achieve a more robust outcome. This collaborative model enables the creation of richer and more effective concepts. 
  2. Our solution is uniquely built on Zappi’s proprietary data layer, which has consistently demonstrated superior results as part of the process. Our agents are finely tuned to query relevant consumer data from Zappi’s databases, enabling you to generate category-specific insights that meaningfully enhance concept development.

How do you ensure data protection?

We are ISO 27001 certified and strictly adhere to comprehensive data security policies of multiple AI platforms and information is safeguarded at all times. The Marketing Agents do not train on your business data, you own your inputs and output.

How do you ensure the created concepts are truly unique?

We’re aware there is scepticism about the ability of AI to generate truly distinctive concepts. The Zappi AI Concept creation agents not only leverage LLMs but also Zappi data and your brand-specific inputs which maximizes the chances that the generated concepts are highly distinctive. In fact we’ve seen 90% of the concepts generated by our AI Concept Creation Agents are scoring above the norm on distinctiveness.