Choosing the right Innovation system for you

No matter which stage of the product development journey you are in, we have the solution that will enable your organization to unlock fast and continuous iteration, with rigorous consumer insights in as little as 4 hrs.


Whether you're looking to find and fast-track your best ideas, detect their early potential, optimize product elements like pack or price, or optimize and validate your concepts prior to launch, we got you covered. The guidelines below will point you in the right direction, so you can find out which solution is the best fit for your business challenge. 

Jump to:

  1. Ideas - screen early product ideas, designs, names, claims, etc. to find and fast-track the best ones at an early stage of development.
  2. Elements - prioritize, optimize & validate product elements like pack, price, range, names and more.
  3. Concepts - prioritize product concepts based on in-market potential and further optimize & validate prior to launch.

Ideas


Screen early product ideas, designs, names, claims, etc. to find and fast-track the best ones at an early stage of development.


Screen It Optimize Rank
Narrow down a long list of ideas or options to fast-track the best ones.  Narrow down a long list of ideas or options to fast-track the best ones

Forced ranking on chosen measure to select the most impactful ideas with light diagnostics to help you optimize the winning ideas such as open ended likes and dislikes, heat maps, and optional measures. 

Relative assessment vs tested set (sequential), no category benchmarks.

Max Diff ranking on chosen measure to select the most impactful ideas (no extra diagnostics).


Relative assessment vs tested set (sequential), no category benchmarks.

Rank a wide variety of stimuli, such as early product ideas, logos, names, claims in image and text format.

Between 2-60 stimuli in one test.

Rank a wide variety of stimuli, such as early product ideas, logos, names, flavors, ingredients, claims etc. in image and text format.

Between 5-40 stimuli in one test.

Elements

Prioritize, optimize & validate concept elements like pack, price, range, names etc. 


Optimize Reach Optimize Pack Optimize Price
Identify best combinations of product elements to increase the impact of your idea Identify and optimize pack designs that stand out on shelf, work for your brand and get shoppers to buy your product. Find the optimal price point or price range to maximize success. 

TURF ranking on chosen measures to identify the best combinations of items that will maximize your product reach (idea variations, flavors, ingredients, claims, packs etc.)


Relative assessment vs tested set (sequential), no category benchmarks.

Monadic test to holistically evaluate new or updated pack designs, identify those with most potential, and learn how to optimize them for in-shelf success. Rich consumer feedback and clear guidance on what to improve & why.

Normative benchmarks at category, sub-category level and market level; AB testing.

Two monadic testing options based on your objective:

  • Reasonable Price (optimized Van Westendorp) - to understand the acceptable price range and perceived premiumness.
  • Price Perceptions - when you have a price in mind already, confirm how acceptable it is to target buyers and what is its impact on purchase likelihood. Compared vs normative benchmarks.

Rank a wide variety of stimuli, such as early product ideas, logos, names, flavors, ingredients, claims etc. in image and text format.

Between 5-40 stimuli in one test.

 Test any number of packs monadically, launch up to 5 packs in one project Test pricing for any number of products monadically, launch up to 5 products in one project

Concepts


Activate the right ideas in the right way. You’ve developed your concepts, find out whether they work for your audience, how to improve your concepts and get confident that these are the ideas with the highest commercial potential. 


Activate It Early Activate It
Prioritize early stage concepts with the highest in-market potential and Optimize them to drive commercial success.  Validate your mid-to-late stage concepts have in-market potential and Refine them further to maximize commercial success. 

Monadic early stage concept test that uses smart research design to capture key drivers of product success. 

  1. Proven framework of trial & breakthrough to identify concept potential and strategic guidance 
  2. Broad category & target audience (n=200) with industry-leading target identification to uncover growth opportunities
  3. Comprehensive diagnostics for optimization - open ends, heat maps, system 1 emojis, clean read on price and more
  4. AI concept optimization based on test results
  5. Inputs for volumetric forecasting

Normative benchmarks at category, sub-category level and market level; AB testing.

Holistic monadic mid-to-late stage concept test that uses smart research design to capture key drivers of product success. 

  1. Proven framework of trial & breakthrough to identify concept potential and strategic guidance 
  2. Broad category & target audience (n=300) with industry-leading target identification to uncover growth opportunities
  3. Comprehensive diagnostics for optimization - open ends, heat maps, system 1 emojis, clean read on price and more
  4. AI concept optimization based on test results
  5. Inputs for volumetric forecasting
  6. Holistic concept assessment including incrementality metrics & consumption dynamics to uncover potential for penetration growth and optimizing pack/price/variant mix

Normative benchmarks at category, sub-category level and market level; AB testing.
Test any number of priced or unpriced concepts (image + text) monadically. Launch up to 5 concepts in one project. Test any number of priced or unpriced concepts (image + text) monadically. Launch up to 5 concepts in one project.