Ask Anything | Legacy
What is Ask Anything Legacy?
Ask Anything legacy is our original ad hoc testing solution. If you want to use our updated Ask Anything solution with enhanced survey logic, head to our newest Ask Anything.
If you used Ask Anything prior to September 9th, 2025, your results are still available to view by selecting the Ask Anything Legacy tile.
Key benefits:
- Easy to configuration: Set up your survey in 5 easy steps before launching.
- Fast results: Receive 60-2000* responses in key markets.
- * up to 1000 in non-US markets
- Quality responses and reliable results: Supported by Zappi’s strictest quality criteria including respondent deduplication, automated quality checks, GEO-IP fingerprinting, bot-detection strategies, and regional regulations.
Common use cases:
- Category attitude and usage
- Brand attitude and usage
- Opinion polling
- Pack questions
- Flavour tests
- Proposition tests
- Idea testing
- Webpage test
- Copy testing
- Claims testing
- Ad Awareness
- Menu testing
- Image association
- Names tests
- Logo tests
- Celebrity recall
How to get started with Ask Anything?
- Log in to Zappi and go to the Solutions page. Use the search bar to find Ask Anything.
Follow the configuration screens through to checkout. Choose your audience and sample size (200 people is our default but you can test as few as 60 or as many as 2,000*.
*For US markets, the maximum sample size is 2000, for everywhere else it’s 1000.
- Choose an introduction that shows text, an image, video, or no introduction.
- Create an open question to get unfiltered feedback on your topic. (Note: This also supports data quality.)
- Select an optional quick tool to gain insight on your image, text, or video
- Optional questions available include emotional response, attribute association, and/or actions to take.
- Create custom questions to add, or select from those available. Up to 5 custom questions within the quoted price. Learn more about custom questions.
- Click ‘Launch’ to field your survey and get responses.
- Once all your responses are available, you’ll get an email to return to view your results. Filter and configure the data to explore further.
Optional Introduction
Add an optional introduction to prime respondents before they are asked the key question. The purpose of the introduction should be context setting and should not seek to influence results. Keep the introduction neutral or you may bias responses!
You'll choose from a text, image, or video introduction.
| Text Only | Character Limit: 255 |
|---|---|
| Image and text | Character Limit: 255 Formats accepted: JPEG, JPG, PNG. (RGB color format only - CMYK not supported) Resolution: Max: 800 high, 1366 wide System limitations: The larger the file, the longer the image takes to display. This means respondents with slow computers or internet speeds may drop out. |
| Video and text | Character Limit: 255 Formats accepted: MP4, MOV. File size: Less than ~100Mb Resolution: 1280x720 This is an aspect ratio of 16:9, which is the resolution of a normal widescreen TV and standard for Youtube and Facebook. YouTube and Facebook recommend that uploaded videos are in an MP4 format for best display. System limitations: Apple encoded video can not be processed by our transcoder. Longer files take longer to transcode. |
| No introduction | No problem! Your respondents will be greeted with ‘Welcome to the survey!’ after they have answered the screener questions and before they are asked the key question. |
Quick Tools | What You Need to Know
Choose from 7 optional quick tools to set up your survey for deeper insights on your assets.
| Heat Map | Find out which sections of an image people like/dislike and why. For example, you can use this to test packaging design to pinpoint what people notice about the colors, logo, flavors and more. Minimum requirement is 1 click and a 5 character comment for ‘likes’ and the again for ‘dislikes.’ Maximum is 3 clicks and 3 comments of 255 characters each. Useful for testing packaging, menu boards, billboards, flavor options, etc. |
|---|---|
| Verbatim Analysis (for images) | Respondents are asked an open ended likes/dislikes question. The common themes are surfaced in the report. Useful for testing images as a whole, particularly images that have less detail (e.g. logos). Report automatically thematically codes verbatims. |
| Verbatim analysis (for text) | Respondents will be asked to describe their reaction to the text. The common themes are surfaced in the report. Useful for gauging a reaction to claims, straplines, names etc. Character limit: 500 |
| Video Reaction | Get second-by-second insight on your video. Understand which parts create a reaction and which parts fall flat and determine if it evokes the reaction you want. |
| Text Highlighter | Find out which parts of your text people like or dislike and why. Respondents can highlight 1 to 10 sections. Character limit: 500 Identify what sections of text people like and dislike, such as any words or phrases that stand out. Useful for longer pieces of text such as claims, proposition statements or communications, rather than short pieces such as names. To ask respondents why they do or don't like a word, add a verbatim custom question to your survey. |
| A/B Test | Present 2 images and find out which is preferred and why. |
| Quick Rating | Get rapid feedback on up to 5 images. Each respondent will see one at random so it’s best to increase your sample size. Likes & dislikes verbatim reactions on each image are included. |
Add Optional Questions
Overall Emotions: Gauge the emotional response to a topic of your choice with emojis.
Attribute Associations: Check which words or phrases are resonating with respondents and if your messaging is landing.
Actions to Take: Discover if your concept affects behavior change and which forms of action respondents are most likely to take.
Add Custom Questions
Unlike other solutions you may use, with Ask Anything you can add up to five custom questions within the quoted price. You will only be charged for additional custom questions beyond five. Learn more about Custom Questions.
Guidance for image and video uploads
| Image | Formats accepted: JPEG, JPG, PNG. (RGB color format only - CMYK not supported) Resolution max: 800 high, 1366 wide System limitations: The larger the file, the longer the image takes to display. This means respondents with slow computers or internet speeds may drop out. |
| Video | Formats accepted: MP4, MOV. File size: Less than ~100Mb Resolution: 1280x720 This is an aspect ratio of 16:9, which is the resolution of a normal widescreen TV and standard for Youtube and Facebook. YouTube and Facebook recommend that uploaded videos are in an MP4 format for best display. System limitations: Apple encoded video can not be processed by our transcoder. The longer the file, the longer the video takes to transcode. |
| Text | Introduction: Character limit 255 All other text inputs: Character limit 500 |
Questions?
Reach out to your account manager or submit a ticket in-product to the support team for help.
