Amplify TV Curated Norm | United Kingdom 2025
Below is a list of each ad that makes up the Amplify TV Curated Norm for the United Kingdom for 2025. We identified the 25 largest categories for TV advertising in the United Kingdom and tested ads from 4 of the biggest brands in each.
| Parent Category | Child Category | Brand | Ad |
|---|---|---|---|
| Alcoholic Beverages | Alcoholic Beverages | Hawkstone | Easy to drink | Hawkstone |
| Alcoholic beverages | Alcoholic beverages | San Miguel | San Miguel |
| Alcoholic beverages | Alcoholic beverages | Corona | Corona - Here's to 100 Years Under the Sun |
| Alcoholic Beverages | Alcoholic Beverages | Guinness | Guinness Nitrosurge 'Dancing Can' |
| Automotive | Automotive | Hyundai | The all-new KONA Electric | Live Unlimited |
| Automotive | Automotive | Volkswagen | The Volkswagen ID.7 Tourer 2025 Advert |
| Automotive | Automotive | Toyota | Find your Electrified Toyota |
| Automotive | Automotive | Vauxhall | Vauxhall and Disney's Lilo & Stitch, now streaming on Disney+ |
| Consumer healthcare | Consumer healthcare | Nuromol | Nuromol Hit Pain Hard |
| Consumer healthcare | Consumer healthcare | Panadol | Panadol That's One for Panadol GB Extra Advance Tablets |
| Consumer healthcare | Consumer healthcare | Benadryl | Best Backyard: BENADRYL Gets to work in 15 Minutes |
| Consumer healthcare | Consumer healthcare | Gaviscon | Gaviscon - For any of these 7 symptoms, think Gaviscon |
| Financial services | Banking and credit unions | Lloyds Bank | Best Grandparents |
| Financial services | Banking and credit unions | Standard Life | Standard Life, Proud sponsor of Cancer Research UK's Race for Life |
| Financial services | Banking and credit unions | NatWest | Taking action and growing your money confidence feels good with NatWest. |
| Financial services | Banking and credit unions | Skipton Building Society | Skipton Building Society - Founded on Fairness |
| Financial services | Credit cards and investments | Amex | Summer of Amex |
| Financial services | Credit cards and investments | Hargreaves Lansdown | Say hello to the UK's #1 investment and savings platform |
| Financial services | Credit cards and investments | AJ Bell | AJ Bell, we're making investing easy |
| Financial services | Credit cards and investments | Capital One UK | Credit With No Nasty Surprises Capital One UK |
| Financial services | Insurance | AIG | With Perfect Practice, the Biggest Challenges Turn into Opportunities |
| Financial services | Insurance | Aviva | Aviva | Making it Click |
| Financial services | Insurance | Vitality | Vitality Life insurance could help you live longer | Vitality UK |
| Financial services | Insurance | Admiral | Admiral MultiCover advert 2024 | AdmiralUK |
| Food | Packaged | Shredded Wheat | Shredded Wheat | It Simply Does It Advert 2025 |
| Food | Packaged | Nature Valley | Crunchy By Nature |
| Food | Packaged | Haribo | HARIBO Tangfastics Ad 2025 |
| Food | Packaged | Bisto | Bisto Pass The Gravy UK |
| Food | Refrigerated and Dairy | Muller Light | Muller Light Get the Good Going |
| Food | Refrigerated and Dairy | Activia | Activia DemandGen25 |
| Food | Refrigerated and Dairy | Yeo Valley | "Find Your Daily Groove" - Yeo Valley Organic Kefir Range |
| Food | Refrigerated and Dairy | Yakult | Yakult | Little Bottle Big Difference | Yakult Peach Plus 2025 | UK 15" |
| Food | Snacks | Walker's | Walker's Shortbread X Andy Murray - A wee bit of Scotland that's come a long way |
| Food | Snacks | Jordan's | Jordans Bursting with Bite - Popped Oat Crunch |
| Food | Snacks | Lindt | Experience Lindt Dubai Style Chocolate |
| Food | Snacks | Walkers | Four footballers looking for a bar...but not just any bar |
| Home care | Ambient and tools | Jo Malone | The Cypress & Grapevine Collection |
| Home care | Ambient and tools | Air Wick | Air Wick | NEW Advanced Liquid Electrical Plug ins | Guests | March 2024 |
| Home care | Ambient and tools | Regina | Regina Blitz/Blitz Giant |
| Home care | Ambient and tools | Plenty | Plenty Soup Ad 2024 |
| Home care | Core cleaning and fabric care | Purdy & Figg | Our very first TV ad is live |
| Home care | Core cleaning and fabric care | Dr. Beckmann | Dr. Beckmann Fabric Conditioner sheets, the NEW way to soften your clothes! |
| Home care | Core cleaning and fabric care | Vanish | Vanish Gold Oxi Action Laundry Stain Remover Powder Money Back Guarantee |
| Home care | Core cleaning and fabric care | Zoflora | Zoflora Multipurpose Cleaner - Cleans Homes Beautifully |
| Non-Alcoholic Beverages | Non-Alcoholic Beverages | Rubicon | Rubicon Cherry & Raspberry |
| Non-Alcoholic Beverages | Non-Alcoholic Beverages | San Pellegrino | San Pellegrino Water Commercial (2025) |
| Non-Alcoholic Beverages | Non-Alcoholic Beverages | Ribena | Ribena - There's No Taste Like Home - Rain |
| Non-Alcoholic Beverages | Non-Alcoholic Beverages | Vimto | TOADOFF - Vimtoad vs Mixtoad |
| Personal care | Hair care | VO5 | Sizzle-free protection | VO5 Dry Heat Protect |
| Personal care | Hair care | PANTENE | PANTENE MOLECULAR BOND REPAIR |
| Personal care | Hair care | Head & Shoulders | Head & Shoulders: 1 Derm Recommended - Make Every Wash Count |
| Personal care | Hair care | Batiste | A New Bombshell Has Entered the Villa | Batiste Dry Shampoo |
| Personal care | Oral care | Parodontax | Healthy Lungs, Swollen Gums |
| Personal care | Oral care | Sensodyne | NEW: Pronamel Active Enamel Shield |
| Personal care | Oral care | Oral-B | Oral-B 3DWhite Clinical |
| Personal care | Oral care | Colgate | Colgate's Most Advanced Whitening Toothpaste |
| Personal care | Skincare, body care and cosmetics | Mitchum | Male Roll On |
| Personal care | Skincare, body care and cosmetics | L'ORÉAL PARIS | L'OREAL PARIS - VITAMIN C ROUTINE - ARIANA GREENBLATT, ELLE FANNING |
| Personal care | Skincare, body care and cosmetics | CeraVe | CeraVe Intensive Moisturizing Lotion Commercial (2024-2025) |
| Personal care | Skincare, body care and cosmetics | Cetaphil | Cetaphil For Everyone's Sensitive Skin |
| Pet Care | Pet Care | Encore | Paws up, tail twitching - now for the Encore Natural Pet Food |
| Pet Care | Pet Care | Harringtons | Harringtons TV Advert 2024 Yorkshire Terry |
| Pet care | Pet care | Felix | Live Like you are Felix. Its Great to be a Cat! |
| Pet care | Pet care | Butcher's | For everyday, a wholesome British-Made bowlful |
| Restaurants | Restaurants | Pizza Hut Delivery | Feed Good Times |
| Restaurants | Restaurants | McDonald's | Monopoly Special Edition |
| Restaurants | Restaurants | Popeyes | What New Orleans Flavour Feels Like |
| Restaurants | Restaurants | KFC | Brace Thy Tongue: New Zinger Drip |
| Retail | Apparel and fashion | Reiss | Reiss | McLaren Formula 1 Team Collection Season 02 |
| Retail | Apparel and fashion | Timberland | Advice of an Icon: Skepta | Timberland Fall 2025 |
| Retail | Apparel and fashion | Puma | FUEL YOUR FAST WITH THE NEW ULTRA 6 AS PART OF THE UNTAMED PACK |
| Retail | Apparel and fashion | Marks & Spencer | Sports Direct - Women's Euros 2025 |
| Retail | Large retailers and home improvement | Sports Direct | M&S x Olivia von Halle M&S Clothing & Home |
| Retail | Large retailers and home improvement | Tesco | It's not a little thing. It's everything | Tesco |
| Retail | Large retailers and home improvement | Iceland | Fakeaway Favourites - That's Why We Go To Iceland |
| Retail | Large retailers and home improvement | Lidl | Lidl. More to Value. |
| Tech | Apps | Adventure | |
| Tech | Apps | Just Eat | Say Hello to Just Eat+Unlimited Delivery Starts Now! |
| Tech | Apps | Deliveroo | deliveroo octoman |
| Tech | Apps | Uber Eats | When you've done enough, Uber Eats | Uber Eats |
| Tech | Consumer electronics and mobile devices | Apple | iPhone 17 Pro | The ultimate Pro | Apple |
| Tech | Consumer electronics and mobile devices | Google Pixel | Google Pixel 10 | Soon |
| Tech | Consumer electronics and mobile devices | Sony | Zara Larsson x WH-1000XM5 Smoky Pink | Beauty | ForTheMusic |
| Tech | Consumer electronics and mobile devices | Samsung | Galaxy Book5 Pro: AI Select | Samsung |
| Tech | Streaming services | Spotify | Fan Life |
| Tech | Streaming services | Disney+ | The UEFA Women’s Champions League is coming to Disney+ |
| Tech | Streaming services | BBC iPlayer | NEW BBC Non-Stop Cartoons YouTube channel | Official Trailer - BBC |
| Tech | Streaming services | Freely | All this and more, all on Freely. |
| Telco | Internet and cable | Hyperoptic | Switch to Hyperoptic full fibre broadband |
| Telco | Internet and cable | Community Fibre | Speed through the Ages | Community Fibre |
| Telco | Internet and cable | YouFibre | Life isn't fair but your broadband can be - Fish & Chips Edition |
| Telco | Internet and cable | Sky | The UK's fastest broadband speeds have landed with Sky |
| Telco | Wireless carriers | Lebara | Lebara - Roaming | TV Ad - July 2025 | Lebara UK |
| Telco | Wireless carriers | O2 | O2 x England Rugby 30th Anniversary |
| Telco | Wireless carriers | Three | Glow With Three | Three UK |
| Telco | Wireless carriers | Vodafone | Vodafone Lifetime Service Promise | Vodafone UK |
| Travel and Accommodation | Travel and Accommodation | Loganair | Fly with us from Glasgow to Donegal |
| Travel and Accommodation | Travel and Accommodation | Booking | Morticia books it right | Booking.com |
| Travel and Accommodation | Travel and Accommodation | TUI | More Options. More Choice. TUI Live Happy. |
| Travel and Accommodation | Travel and Accommodation | Premier Inn | Better Sleep for Your Money | Premier Inn |