Optimize

• Zappi Concept Test

  Overview The Zappi Concept Test helps you identify which concepts hold the strongest market potential and provides detailed feedback for...

  May 8th, 2026 27 views 0 likes
• Zappi Optimize Rank

  Zappi Optimize Rank uses an expert-led ranking technique to detect the most powerful items that will make your concept take...

  May 8th, 2026 19 views 0 likes
• Zappi Optimize Reach

  Overview Optimize Reach helps you to conduct complicated analysis and understand how to combine your flavors, claims, taglines, and more...

  May 8th, 2026 19 views 0 likes
• Optimize Pack

  Overview Create packaging that stands out on the shelf, fits your brand, and gets shoppers to choose your product. Get...

  May 8th, 2026 9 views 0 likes
• Optimize Pack | Changes

  Overview We're making meaningful improvements to Optimize Pack in early January - helping you create packaging that stands out on...

  May 8th, 2026 10 views 0 likes
• Acacia Avenue The Namer

  Acacia Avenue The Namer uses consumers’ instinctive and conscious responses to brand and product names to get clear guidance in...

  May 8th, 2026 7 views 0 likes
• Optimize Pack | Reporting and Analysis

  Overview Get rich consumer feedback and clear guidance on what to optimize and why from comprehensive diagnostics: Pack KPIs -...

  May 8th, 2026 10 views 0 likes
• Optimize Pack | Survey and Configuration

  Overview Optimize Pack’s survey is built to help you assess your package's in-market success potential. The survey assesses the package’s...

  May 8th, 2026 10 views 0 likes
• Optimize Pack | How to export old projects

  Navigating to the Export page On the Analysis page, select Optimize Pack and then the project(s) you want to export....

  May 8th, 2026 8 views 0 likes
• MMR Impakt Lite

  MMR Impackt Lite is a pack test to help you understand how your packaging design will stand out on-shelf, how...

  August 20th, 2026 2 views 0 likes