Brand Health | Dashboard

Introduction

Brand Health dashboards are an interactive insight tool, and a point in time report.

Rather than delivering a single narrative, it gives you the flexibility to interrogate your data from multiple angles, comparing brands, audiences, and time periods to uncover your own story.

Each section reflects a different dimension of brand health, from awareness and consideration through to emotional connection and mental availability, allowing you to explore how your brand and its competitors are performing across the full consumer journey.


The power of the dashboard lies in exploration. It’s your brand’s evidence base, built to surface insight every time you look at it.


Using the dashboard for Brand Health Tracking

You’ll be notified when each new wave of research is complete and added to your dashboard. For the first few months, you’ll be able to see more of a snapshot in time of how your brand is doing. As you gather 3 or more months of data, you will start seeing patterns and trends that will give you insight into your brand health and your category as a whole.

Dive in to the data any time you need, but be aware that you’ll need to wait a few months before you can gather insights on trends over time.


Using the dashboard for Brand Health Snapshot

Once your research is complete, all of your data will be compiled into a Snapshot dashboard. Similar to the Brand Health Tracker, you can get information about how your brand and category are doing. Although you won’t be able to see trends over time, you can still come back to this dashboard to dive into the details any time you need. Just keep in mind that this is a moment in time view.


How to use the Brand Tracking dashboard


To access the Brand Tracking dashboard, select the Dashboard icon in the menu on the left.


You may have a list of a few dashboards to start. Each Brand Tracking or Snapshot solution your organization uses has its own dedicated dashboard. 

  1. Dashboard name, description, and other general information.
  2. Visibility type
    1. Global: Visible across domains.
    2. Public: Visible to all users within a domain.
    3. Private: Visible only to you.

Click on the dashboard you want to view.


Brand Tracker Dashboard navigation

  1. Filters - Filter the entire dashboard by country or switch to a different tracker dashboard.
  2. Download - Download a pdf version of the entire dashboard

You’ll be able to explore the data within individual charts throughout the dashboard.


  • Hover over the filter icon to see what data is included in the chart.
  • Hover over the time icon to see how many months of data are included in the chart. 
  • Click the three dot menu to copy a link to the chart or export the chart image or data.

Dashboard Sections


Your dashboard is split into sections to help you analyze your data. The sections will vary depending on your category. Select your category below to learn more about the data in your dashboard.


  • Impulse CPG
  • Functional CPG
  • Lifestyle & Retail
  • Durable & Tech
  • Digital & Entertainment
  • Telco & Services
  • Quick Service Restaurant