Optimize Pack | Reporting and Analysis

Overview

Get rich consumer feedback and clear guidance on what to optimize and why from comprehensive diagnostics:

• Pack KPIs - relevant metrics that indicate optimization areas - Purchase Likelihood, Distinctiveness, Overall Appeal, Influence on Purchase, Advantage, Pack Communication, Sustainability, Cultural Sensitivity 
• In-context assessment through Lite Shelf (optional) - behavioral responses such as on Spontaneous & Prompted Recall, Purchase Choice (and reasons for purchase choice), Stand Out and Findability. Branding - ensure your pack is on brand by understanding Brand Recall, Distinctive brand assets, brand diagnostics like Linkage, Feeling and Believability 
• Emojis - system 1 emotional response to your pack
• Heatmaps - a great way to see what works in your designs, what doesn’t, and why 
• Attributes - check whether your pack is associated with any attribute you’d like it to
• Key message - consumers perception of the key messages the pack conveys
• Ideas for improvement 

Check out the Quick Report^AI for immediate insights, or dive into the charts to slice the data and find the details you need.

Optimize Pack Analysis Framework

Optimize Pack uses an analysis framework that helps you understand if your package performance meets the criteria for in-market success. It includes the following key metrics that you can utilize to profile your pack: 

Get noticed (1st moment of truth)

Insights that help you understand whether your pack design cuts through the clutter and is able to grab shoppers’ attention in a competitive context:

• Distinctiveness
• Findability in context 
• Stand out in context 
• Branding:
  • Unaided & Prompted recall
  • Distinctive Brand Assets
  • Brand Linkage & Brand Feeling

  • Brand Believability

    
    

Get chosen (2nd moment of truth)

Insights that help you understand whether your pack has the ability to persuade shoppers purchase :

• Purchase Likelihood
• Purchase Choice in context
• Overall Appeal
• Influence on Purchase
• Advantage
• Pack Communication
• Sustainability & Cultural Sensitivity

Improve

Rich insights that help you understand how to optimize your packaging design:

• Heatmaps
• Pack Emotion
• Attributes
• Ideas for Improvement 
• Key Messages
• Purchase Choice & Stand Out of other products

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Zappi Quick Reports^AI

Zappi Quick Reports^AI combine qualitative & qualitative insights in a human-like manner, using codified human expertise and artificial intelligence. With a click of a button you can generate a concise diagnosis & summary of your test results. This helps you get:

• A better starting place  - instead of starting with a blank canvas, Quick Reports^AI gets you a massive head start on how your stimulus is being received and why, which in turn helps you optimize faster. 
• More time for meaningful work - with automated AI-powered analysis, we eliminate the need to hunt through data and less time is wasted on the boring stuff (ie. copy-paste, design, sizing).

Learn more about AI Quick Reports, including multiple stim comparisons.

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Charts

Charts offer flexible views and allow you slice and dice your data. You can configure your data to just look at selected sub-groups of your audience, compare to different norms, see different data views and more!

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