| Synthetic Idea pre-screener | Screen It | |
|---|---|---|
| Use case | Directional prioritization: an independent, consumer-informed signal to narrow a set of meaningfully different ideas before higher-confidence human research. For when you need a relative read, not diagnostic explanation. Best for high volume (30-300 ideas). |
Narrow down a smaller pool of (10-60) ideas that need insight from human respondents to continue to develop and invest
After Synthetic Idea Pre-Screening or as the first testing step in the testing cycle (if you have less ideas or want higher confidence) |
| Built for the decision | What ideas deserve further investment with human respondents? | What do we develop further? How to make it better before testing again |
| Input | Abundance of product ideas and concepts (works from 30+), text only or text and image format | Shorter list of ideas, concepts, names, messaging, flavors (~10-60 ideas, works from 2+) |
| Output/What you can do with the output |
Directional ranking:
A directional read for a broad category audience; cut a long list (30+) to a prioritized smaller list worth human testing. (Onto Screen It or Activate It). Best for distinct concepts, not close variants |
More granular:
Allows you to understand which ideas perform better than others, why, with which audience segments, which ideas to take further and what early optimizations to make |
| What is it not for |
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| Signal type | Synthetic respondents > Directional consumer signal | Live human consumer insights > Higher confidence |
| Speed | 15mins for <100 stims (up to 45min for 200+ stims) | 4+ hours (live human respondents) |