A Performance Snapshot is part of your strategic consultancy. It’s a review of your Zappi data that shows what’s working across your testing program and what to do next. It moves you from project-by-project results to a portfolio view, showing whether your creative and innovation performance is improving over time and how it compares to benchmarks.
Performance Snapshots are included in the Growth service package (one, at month 6) and the Enterprise service package (up to two, typically at months 6 and 9). They aren’t available separately.
Benefits of a Performance Snapshot
Many brands collect testing data but aren’t fully leveraging it. A Performance Snapshot changes that by turning disconnected individual results into a strategic asset, helping you:
- Make smarter decisions: Use data-backed insights to guide creative and marketing strategies.
- Optimize resources: Streamline testing so every study delivers more value.
- Prove research impact: Show stakeholders evidence of what your program delivers.
- Uncover performance trends: Identify patterns across markets, categories and time.
- Know where to focus: See what to repeat, refine or retire, based on your results against benchmarks.
If you’ve been running ad or concept tests but aren’t sure how to connect the dots, a Performance Snapshot could be the missing piece.
What to expect
- Kick-off: We agree on the scope with you, based on your recent testing and priority objectives, so we focus on your most relevant data.
- Report: You receive your Performance Snapshot as a pre-read 2-3 days before the presentation.
- Presentation: In a 1-hour online session, the strategic consultant who ran the review presents the key findings and recommendations.
- Next steps: We agree follow-up actions with you. These may include sharpening your testing plan, updating your tags, audiences or defaults at your Setup & Adoption Check-in, using your strategic consultancy hours to go deeper, or building your team’s skills to run its own analysis.
On Enterprise, your second Performance Snapshot can take a different focus, such as innovation and advertising, or two different categories.
Additionally, these deliverables:
- A customized overview report (10-20 slides) highlighting key trends in your testing data.
- A facilitated session to help you interpret results, spark new questions, and define next steps.
- A roadmap for smarter decision-making—whether you want to self-serve insights or dive deeper with expert analysis through your strategic consultancy hours.
When you get your Performance Snapshot
Your Performance Snapshot is planned with you at the start of your service package, ideally alongside your month 6 Setup & Adoption Check-in. To discuss timing or focus, talk to your account team.