Zappi service packages give you the setup, support and learning that help you make the most of the Zappi Platform.
Accessing the Zappi platform is the start of your consumer insights journey. The real value comes when your teams use it well, keep it current and learn across every study, not just one. With a service package, Zappi experts join you at the moments that matter, on a plan agreed up front, so you know what you get, from whom and when.
How Zappi expertise is offered
Your service package sits alongside your platform subscription. Here's how each type of Zappi expertise is delivered.
| Where it fits in | What's included |
|---|---|
| In your subscription, included |
Platform Support: your first point of contact for platform and fieldwork questions, troubleshooting and guidance on how to use the platform. Customer management: a representative or team, based on the scale of your adoption, who manages your relationship and helps you get the most value from the platform. |
| In your service package, for 12 months |
Implementation services: initial and ongoing setup of your platform, solutions, sample and data framework, plus training and onboarding. Strategic consultancy: program-level expertise, including Performance Snapshots on Growth and Enterprise. |
| Paid per project with credits | Project consultancy: consultants who run the platform for you, from configuring and launching projects to analyzing and reporting on results. |
| Optional add-ons |
Specialized packages: Zappi Marketing Agents™ and Tailoring. Program Management: operational support for complex initiatives as you scale Zappi across your organization. |
Your first 12 months
Your service package brings Zappi expertise back at planned moments across your subscription.
- Set up (months 0 to 2, all packages): We build the foundations: taxonomy, audiences, default configurations and training. You're live within up to 60 days, with at least one real project completed.
- Adopt (month 6, and month 9 on Enterprise): A Setup & Adoption Check-in and audience audit review your setup against how you test today, not how you planned to. Growth and Enterprise only.
- Maintain (ongoing): Maintenance hours keep your setup current as your teams, markets and solutions change. Growth and Enterprise only.
- Learn (ongoing, all packages): Strategic consultancy and Performance Snapshots show what your whole program is teaching you.
- Prove value (before renewal, all packages): You reach renewal with evidence of adoption, learning and the decisions it influenced.
Three packages, matched to your program
Your account team recommends the package that fits how your program works today.
Foundation
For: One team, a few markets and audiences.
The problem it solves: Without a systematic setup, each study is configured differently. Audiences, tags and categories don’t line up, so results can’t be compared.
What it achieves: A platform built around your objectives from the start. Every study builds the same comparable data asset, whether your team runs it or a Zappi consultant does.
Growth
For: Several teams and growing adoption.
The problem it solves: When your use case evolves, your setup doesn’t. Results arrive project by project, and no one connects the dots on what’s working.
What it achieves: Everything in Foundation, plus ongoing maintenance that keeps your setup and data structures current as your needs change. Enough expert hours for real deliverables, not just ad hoc questions, starting with a Performance Snapshot at month 6.
Enterprise
For: Multiple teams and global adoption of the platform.
The problem it solves: Every new business unit, market or category is a fresh rollout. The strategic questions that span them go unanswered.
What it achieves: Everything in Growth, plus more frequent, proactive expert touchpoints. Consistent data across every team, market and solution, and strategic consultancy that answers questions across your whole program.
Every package includes initial implementation: branded domain, user permissions, wallets, solutions enabled to your plan, default configurations and a tag taxonomy that keeps your data comparable over time.
Add on what you need
Specialized packages are available on top of any base package.
Zappi Marketing Agents™
Required with your Marketing Agents subscription. We set up agents grounded in your documents and category knowledge, train your team in a hands-on expert workshop and keep your agents current as your strategy moves. The package comes in two sizes: up to 30 documents and 5 hubs, or up to 60 documents and 10 hubs. Learn more about the Zappi Marketing Agents™.
Tailoring
We configure a proven Zappi solution to your questions, scales and reporting, then maintain it as the platform moves on. Each package covers one system a year, up to 5 solutions or 5 trackers, with maintenance hours to keep it current. Tailoring isn't available for Amplify surveys. Learn more about Tailoring.
Good to know
- 12-month term: Packages run for 12 months. Contents are available on a use-it-or-lose-it basis.
- "Up to" limits: Package contents are maximums. Your experts plan with you how to use them.
- Implementation timing: Implementation completes within up to 60 days of purchase and includes at least one live project.
- Implementation is package-only: Implementation isn't sold separately. It's always delivered inside a package.
- Need more? Extra hours and other items are available on top of any package.
- Project consultancy is separate: Support on individual projects is paid per project using credits.
FAQs
Do I need a service package? A service package is required with new subscriptions, and when you add a new team or expand your adoption.
We're already set up. Why would we need a package at renewal? Setup drifts as your teams, markets and testing change. Growth and Enterprise packages include check-ins, audience audits and maintenance hours that keep your setup aligned to how you test today.
Am I paying again for implementation? No. Setup and ongoing maintenance sit in one package, so expertise comes back during your 12 months without a separate charge.
Is strategic consultancy the same as project consultancy? No. Strategic consultancy works at program level, looking at what's working across all your studies. Project consultancy supports individual projects and is paid per project using credits.
What is a Performance Snapshot? A set deliverable from Strategic Consultancy which delivers a review of your Zappi data that shows whether your creative and innovation performance is improving over time and how it compares to benchmarks. It's included in Growth and Enterprise packages. Learn more about Performance Snapshots.
Can I remove something from my package? No. Packages are designed as a complete program, so individual elements can't be removed. You can add extra items on top.
Get started
Talk to your Zappi account team. They'll recommend the right package for you.