The AI Concept Lab is an expert-led workshop where your team creates real concepts together with the Zappi Marketing Agents™.
- Tangible outcomes: Your team leaves with early-stage concepts, not just ideas about AI.
- Collaboration, not silos: Marketing, insights and innovation teams brainstorm together.
- Value from day one: Your agents are put to work in the session, with no heavy technical training.
- Shaped around your team: In person or online, in one session or several, built into your existing innovation process.
Two ways to use the AI Concept Lab
- Try the agents before you subscribe: Experience the Zappi Marketing Agents™ with expert facilitation. After your lab, you get up to 30 days of free access to explore the agents self-serve.
- Bring in expertise during your subscription: Add a lab at any point, for example to work on a live innovation brief, bring more stakeholders on board or take your agents further.
The AI Concept Lab is run by Zappi experts and is separate from your Marketing Agents service package.
AI Innovation Sprint+
AI Innovation Sprint+ is a short, focused version of the AI Concept Lab, built around a live innovation brief. Zappi experts facilitate the sprint, anchored in your real innovation challenge. It uses your Activate It testing insights and the AI Concept Creation Agents to generate relevant concepts, then tests them with consumers.
How the sprint works
- Set up: We set up the Concept Creation Agents based on your brief and existing learnings.
- Create: We run a collaborative workshop to build on those insights and turn them into new early-stage concepts.
- Test: We test the concepts with consumers to feed your learning loop and fuel your innovation pipeline.
After your sprint, you can keep using the agents with a Marketing Agents subscription and service package.
What teams would benefit?
The AI Concept Lab is designed to help teams of all levels of ability and prior experience using AI to generate new ideas and concepts. For example, the lab is ideal for:
- Teams who are interested in the AI Concept Creation agents but want to test it out before purchasing an annual subscription
- Teams who want to explore how to integrate AI into their ideation and innovation process, with expert help to get started
- Teams who have implemented Zappi Concept Creation Agents (not required) but don’t know where to go from there
If these apply to your team, you would be a great fit:
- Want to experiment safely with AI
- Have a strong innovation or creative culture
- Are open to new workflows
- Don’t want another generic AI webinar
- Want to create lasting change, not just a one-off session
Please note:
- No heavy technical training is required
- It is not required in order to have access to the AI Concept Creation Agents
- You can book more than one lab. There’s no limit on how many labs you can purchase.
Data asset requirements
To ensure a relevant and robust experience, output and learnings, you will need Zappi data from:
- Activate It Customer Data - minimum 20 concepts tested in your domain using Activate It or Activate It Early in your preferred category.
And/Or
- Activate It Normative Data - currently available in the US and UK for Food, Beverage, Alcohol, Personal Care, and QSR.
The AI Concept Lab | How the lab runs
Every lab is shaped around your team and format. Here’s how a typical lab flows:
- Grounded exploration: Start from familiar frameworks, such as Jobs to Be Done or pain points, meet the Zappi Marketing Agents™ and generate raw ideas.
- Concept formation: Cluster ideas, remix fragments and begin shaping rough concepts with the agents.
- Co-creation in flow: Run rapid ideation sprints with the agents and explore new concept directions.
- Reflection: Share ideas, vote on favorites, and capture best practices and team commitments.
In person or online, in one session or several, the phases flex to fit.
What your team leaves with:
- Early-stage concepts developed in the session
- A prompt and structure library your team can reuse
- A best practice playbook
- A post-lab recap
- A plan for integrating AI into your innovation process
Choosing a format
We shape the format around your team, in person or online, in one session or several.
- Remote teams, large geographies or tight timelines? An online lab works well.
- Want to build momentum and creative energy in the room? Go in person.
Have a specific need? We’ll structure the lab to meet it.
Ready to move forward?
Talk to your account team, fill out our interest form, or submit a request through the Professional Services request form in the Zappi platform. Let us know your preferred format, or whether you’d like an AI Innovation Sprint+, and we’ll find a date. Labs typically run 2-4 weeks after confirmation.
AI Concept Lab | FAQs
Q: Can I experience AI Concept Lab more than once?
There is no limit to how many times you can purchase and use AI Concept Lab. You can repurchase it multiple times, whenever needed.
Q: Can I use AI Creation Agents outside of the workshop?
Yes! You can access the AI Concept Creation Agents at any time, including outside of a lab experience. This requires a Marketing Agents subscription and a Marketing Agents service package. To learn more, talk to your account team or see the Zappi Marketing Agents page.
Q: What’s the difference between the AI Concept Lab and AI Innovation Sprint+
The AI Concept Lab helps your team build skills and confidence creating concepts with the agents. AI Innovation Sprint+ applies the agents to a live innovation brief and includes testing the resulting concepts with consumers.