Strategic consultancy helps you get more value from your Zappi platform and data. It makes sure how you test and learn ladders up to your overall goals, and that insight turns into more successful innovation and advertising. Strategic consultancy is included in every Zappi service package, on a plan agreed at the start.

Helping you achieve your goals

Strategic consultancy starts with what matters most to your business. At kick-off, we agree your primary goal for working with Zappi:

• Accelerate time to market: through faster, iterative learning.
• Increase efficiency: by standardizing insights workflows across your organization.
• Increase innovation revenue: by identifying weak ideas early and optimizing good ones.
• Improve return on advertising spend (ROAS): by optimizing messaging and creative performance.

Questions we help you answer

• What is working across our testing?
• What should we track?
• How should we use Zappi?
• How do we prove value?
• How can we improve?
• What can our data tell us now?
• What can we learn from trends and competitors?

Have something else on your mind? Bring it, and we’ll shape the work around it.

What level of experience should I expect?

Our Strategic Consultancy helps you maximize the potential of your platform data, and more! From scoping your learning objectives, answering in-depth research questions, coaching to upskill your teams, optimizing the utilization of Zappi solutions to delivering expert analysis and actionable recommendations, our consultants ensure your learnings are seamless and impactful.

Strategic Consultants: The Experts Behind the Service

Our Strategic Consultancy is provided by consultants who bring years of experience in innovation, advertising, and data analysis. They are experts not only in the solutions available on our platform but also in turning data into actionable insights. With backgrounds spanning client-side insights, leading research teams, and working across industries like FMCG, tech, and QSR, they provide unparalleled expertise.

• Comprehensive methodological knowledge
• Experience in designing and analyzing custom studies
• Expertise across a range of business categories and objectives

How it works

1. Kick-off: After implementation, we learn your overall goals for working with Zappi.
2. Your plan: We recommend how to use your consultancy hours, built around those goals.
3. We lead: We bring the work to you, rather than waiting for questions. On Growth and Enterprise, we review the plan with you at month 6.

Formats

We choose the format that fits your question:

• Expert session: An expert walks your team through a topic and answers your questions. About 3 hours, including prep.
• Workshop: Hands-on time with your data, turning what you’re learning into actions. 5+ hours.
• Masterclass: We build your team’s skills so they can answer their stakeholders with confidence. 5+ hours.
• Agents lab: Using Zappi Marketing Agents™ on your data to speed up what comes next. 5+ hours.
• Connected learnings: Deeper analysis of your testing data across projects, with recommendations.

Performance Snapshot

On Growth and Enterprise, your plan includes a Performance Snapshot. It’s a portfolio view of whether your creative and innovation performance is improving and how it compares to benchmarks.

Hours by package

Need more? You can add extra hours on top of your package. Talk to your account team.

What’s not included

Support on individual projects is Project Consultancy, which is paid per project using credits and not included in this service.

How to request strategic consultancy

Your strategic consultancy plan is set with you at the start of your service package. To request extra hours or raise a new question, you can request services straight from the platform. Click on the hand icon on the left hand menu to ‘Request professional services (including consultancy)’. A form will appear where you can add a description of your requirements. Your customer representative or a consultant will be in touch to discuss further.