Search results for all_innovation

12 articles found

• Zappi Pack Test (limited use)

  For most users, Zappi Pack Test is no longer available for new projects as of January 1, 2023 If you were unaware of this change, you may be excluded from the sunsetting. To confirm which tool to

• Zappi Concept Test

  Zappi Concept Test helps you to understand which concepts have strong market potential as well as provide detailed feedback for optimization. It's a monadic test, which means you can use it to test

• Optimize Price

  Optimize Price provides guidance for pricing strategies and tactics to maximize sales and profit potential. Our pricing solution is fast, efficient and flexible. It offers two different pricing

• M/A/R/C Rapid Results

  M/A/R/C® Rapid Results helps you determine which of your concepts has the most potential to activate consumers in-market. One of M/A/R/C®’s key metrics estimates activation potential which has been

• Zappi Optimize Rank

  Zappi Optimize Rank uses an expert-led ranking technique to detect the most powerful items that will make your concept take off. Contents Key Measures Utility Score: How We Calculate It Example

• Activate It Early

  Activate It Early helps you identify early concepts with the best in-market potential — and make them better. Thanks to nuanced strategic guidance, category benchmarks and industry-leading target

• Zappi Optimize Reach

  Optimize Reach helps you to conduct complicated analysis and understand how to combine your flavors, claims, taglines, and more robustly, using TURF analysis. Combine between 5 to 40 stim to learn

• Optimize Pack

  Optimize Pack will help you evaluate new pack ideas, identify winners, and optimize them directly with your shoppers to achieve in-shelf success. It is a monadic test, meaning that each of your

• Activate It 2.0

  Activate It helps you identify concepts with the highest activation potential — and learn how to make them even better. Use Activate It to assess potential for incremental growth, identify the right

• Acacia Avenue The Namer

  Acacia Avenue The Namer utilizes consumers’ instinctive and conscious responses to brand and product names to get clear guidance in development. The Namer blends implicit and explicit responses to

• Prioritize It

  Zappi has built the best early-stage product development tool in the market. Developed jointly with global brands in your industry, Prioritize It is already road-tested for your business. Learn from

• Screen It

  Screen It is an early-stage screening tool for testing product ideas, logos, names, designs and more. It allows you to identify the ideas that work for your audience and optimize the best ones with