Multi-market reporting

Overview

One of the key benefits of the Zappi is how we uniformly ask questions for each stage in your research process, making it very simple to compare projects run on the same solution, audience, and in the same market. Simply go to your Analysis page, select the solution, and then select all the comparable projects to chart and analyze.


So, how can you effectively compare metrics and spot trends on the same solution, but different markets?


Multi-market reporting for solutions that have AI Quick Reports:

Select two or more projects and generate a new Quick report. Available in Activate it, Activate It Early and Amplify 2.0 Solutions (except Amplify Early Ideas or Amplify Storyboard).

Learn more about AI Quick Reports.

Multi-Market reporting for all solutions:

Use Crosstabs and stories to create your multi-market report on Zappi.

Take the following steps to bring together a combined view of performance: 

  1. Identify the key metrics that you’d like to present across your project. For example, let's say you ran pre-launch testing on an ad in Creative Video in three different markets. After understanding the outcome of your research in each market, you'd like to look at the likelihood of purchasing your product from the ad across all markets. In this case, you'll focus your analysis on the Behavior Change question you configured as "Based on everything you've seen, how likely would you be to [purchase] the [product]?"
  2. Under Analysis, select the tool, and one of the projects/markets you'd like to analyze. Create a crosstab including your key metrics. See our Crosstabs article - the walkthrough may be particularly helpful.
  3. When you’re happy with your crosstab, save and add it to a story, and repeat for each project/market you'd like to compare. See our Stories article - again, the walkthrough may be most helpful.
  4. If there are any other key charts you would like to include, identify them and add them to your story for each market. 
  5. You will then have a story that contains a report combining the results for your markets. To consolidate a “total” view page, you can export your story and manipulate your results further offline. See our Exporting article.