Zappi Standard Audiences
This article covers the standard audiences that Zappi offers. If you are looking for information on our Representative Audiences like those used in Amplify and Activate It, read more about Representative Audiences here.
How we approach audiences on core solutions at Zappi
- Zappi Audiences are configured using preset measures so that best practice is maintained across your organization.
- We use any respondent data from the panel to auto-answer screening questions, reducing respondent fatigue.
- Direct API connections with each of our providers allow real-time monitoring, troubleshooting, and adjustments to studies.
- Data is collected and semantically tagged for easy filtering in reports, consistent norms, and cross-comparison.
This approach allows us to focus on creating measurable success through consistent data quality across different panels and sampling.
Audience consistency
Consistently choosing the same audience each time generates comparable data so you can reliably compare analytics across categories.
We use screening questions, such as demographics or timeline to filter the respondents, as well as key measures that let you compare a loyal consumer to someone who buys from your top competitors.
Targeting the right respondents
It's extremely important to capture the responses from the right consumers for your research. Zappi works with you to make sure we target the right respondents and to ensure that you can see your key measures across your research. Zappi Audiences give you a holistic view of your results by showing you category-specific consumers, users of your brand, and consumers of a competitor's brand.
Are Zappi audiences representative?
Yes, Zappi Audiences are representative of the online population of each country we offer, in terms of age, gender and region. This is one of the reasons why we strongly recommend you use Zappi audiences for your study (as well as saving time and money).
Do they come with any extra cost?
All Zappi Standard Audiences are free to use and come with a free pre-exposure custom question.
Where can I find the list of Zappi audiences?
The most up to date and complete details on all Zappi Audiences are visible on-platform, in configuration. Read more about how to find and select an audience.
Custom audiences
A Custom Audience Build is a professional service where one of our audience experts can design and build a custom audience that matches your requirements while still following best practices to ensure the audience is feasible. Once the audience is available, you will be charged a one-off build fee, and the audience will be enabled on your Zappi Platform for ongoing use.