Second-by-second emotion
Amplify TV tracks the respondent's emotional engagement throughout the ad. The intuitive interface allows respondents to record their emotions as the ad plays.
Performance assessment and diagnostics:
- Emotional Intensity is a normative measure, with the strongest performing ads having a high level of engagement (clicks) (= avg. number of emoji clicks per minute).
- Each individual emotion as well as Total Emotion can be tracked throughout to diagnose strengths/weaknesses - there’s nothing worse than NO emotion.
If you've selected two ads to compare, you can click each one in the header to quickly switch between them. Play the ad and drag the slider to explore the emotions at any given moment.
Adjust the configuration of the chart by changing the settings in the configuration menu on the right.
- Add or remove emotions from appearing in the chart.
- Adjust the profile data. Use this to cut the data by age range, or other demographic criteria.
- Choose how certain you want to be that your results are real and not just due to chance. For example, 95% is a high level of certainty, however, 80% would be considered a relatively low level of certainty.
In the Norms tab, you can adjust the benchmarking for your chart.
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