Amplify TV | Survey and Configuration

Overview

Learn how to set up your Amplify TV project and find the outline of the key questionnaire components in this article.


Amplify 2.0: Configuration checklist

  • Videos: you can upload up to 5 videos in an order, within the same country and category, each of which will generate a separate survey. For the US, you can upload up to 10 orders in an order.
  • Logos: we would recommend presenting the image files in a square format to provide consistency when viewing.
  • Ensure you add the following information about your stimuli: 
    • Ad name
    • Brand information 
    • Stage of development
    • Brand Type Classification*
    • TV platform intent**
    • Target Audience Profile
    • 2-15 brand/category attributes that you are looking to test that people might associate with your stimuli
      • 255 character limit, per attribute
    • 1-4 key messages for your stimuli
    • Brand competitive set images
    • Presence of music and celebrities
    • Tags
      • Tagging your stimuli allows you to categorize your content efficiently, as well as unlocking additional analytic capabilities
        • Standardized tags - taxonomy defined by your organization
        • Custom and smart tags

These questions were added to prepare for future functionality:

*Brand Type Classification – For all Amplify solutions, you’ll be asked whether the test ad is for your brand, a direct competitor, or another non-competitor. In the future, this will make it easier to track the impact of your advertising versus others in your space.

**TV Platform Intent – For Amplify TV studies, we’ll ask whether the ad is intended for linear TV, connected TV, or both. In the future, this will allow you to benchmark against a more specific group of ads.


Amplify 1.0: Configuration checklist

  • Videos: you can upload up to 5 videos in an order, within the same country and category, each of which will generate a separate survey.
  • Logos: we would recommend presenting the image files in a square format to provide consistency when viewing.
  • Ensure you add the following information about your stimuli: 
    • Ad name
    • Brand information 
    • Stage of development
    • Brand Type Classification*
    • TV platform intent**
    • Presence of music and celebrities
    • Target Audience Profile
    • 2-20 brand/category attributes that you are looking to test that people might associate with your stimuli
      • 255 character limit, per attribute
    • 1-4 key messages for your stimuli
    • Brand competitive set images
    • Tags
      • Tagging your stimuli allows you to categorize your content efficiently, as well as unlocking additional analytic capabilities
        • Standardized tags - taxonomy defined by your organization
        • Custom and smart tags

These questions were added to prepare for future functionality:

*Brand Type Classification – For all Amplify solutions, you’ll be asked whether the test ad is for your brand, a direct competitor, or another non-competitor. In the future, this will make it easier to track the impact of your advertising versus others in your space.

**TV Platform Intent – For Amplify TV studies, we’ll ask whether the ad is intended for linear TV, connected TV, or both. In the future, this will allow you to benchmark against a more specific group of ads.


Questionnaire flow

Pre-Exposure shopping exercise Respondents choose what they would purchase from a selection of products.
In-Context exposure Respondents watch a short section of a TV show, then a selection of ads, including the ad being tested and a clutter reel of distractor ads, followed by another section of the TV show. More info on In-context exposure.
Unaided brand recall and brand cut-through A series of questions to recall the brands in the ads.
Post-exposure shopping exercise Respondents choose what they would purchase from a selection of products.
Unaided message communication A series of questions about the brand message.
Forced exposure The ad plays again, followed by a series of questions.
Second by Second emotion Respondents select emojis to match their emotions as the ad plays. More info on Second-by-second-emotions.

For general configuration instructions, go to our Getting Started Guide.

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