Duplicating projects

Saving time with project duplication

A duplicated study will keep all of your configured options intact, giving you a template to use again ('Duplicate') or the option to repeat an old study with new stimuli ('Duplicate without stimuli'). For example, when launching the same study in several markets it is useful to use copies, keeping all variables the same but changing the launch country.

Duplications are useful for domains with lots of users too. Many people can configure studies using duplications to maintain standardization. However, all the options duplicated can still be edited in the new copy. Before duplicating a project, you'd want to share it with individual users or all members in your organisation. Find out how in our article on sharing configurations.

How to duplicate recent projects

Here is how to find and duplicate any study you've recently created or fielded.

Go to the Projects Homepage in the Sidebar.

Scroll down to the Pending, In progress, and Recently Completed area, and locate the project you would like to duplicate. Don't see it? Try duplicating any study you have access to.

Tip: remember you can use the "Created by me" toggle at the top of the page to quickly view only projects you've created, or all projects you have access to.

Open the three dot menu on the project you'd like to duplicate. Select "Duplicate" to duplicate with the same stimuli configured as is or "Duplicate without stimuli" to duplicate only those elements of the project that are not stimuli-related. More on that below.

You will be immediately redirected to the draft configuration to make any changes and proceed to launch.

How to duplicate any project

Here is how to find and duplicate any study you have access to.

Open the bottom lefthand menu where either your profile picture or initials are shown. Select "Settings."

Select "Projects" from the left side menu. Scroll, search, or filter to find a draft or previous study you would like to duplicate and use the menu to create the new study.

You will be immediately redirected to the draft configuration to make any changes and proceed to launch.

Duplicating with or without stimuli

When duplicating projects with stimuli, all tags and information specific to them will be saved as well. If you choose to not save the stimuli you'll need to load new ones, name them, and tag them. Read more about the importance of tagging. 

Custom Questions

One of the key advantages of duplicating studies is that Custom Questions (CQs) are retained. Since these questions aren’t templated, they remain flexible, allowing you to tailor them to your unique business needs.

When a CQ is carried over from a duplicated project, it retains all of its attributes, making it easier to compare results across studies during reporting.

Important Behaviour to Understand

When you add a Custom Question to a project—or duplicate a project that already includes one—the system creates a reference to the original CQ, rather than generating a new, independent version.

Because multiple projects may reference the same CQ object, any edits made to that CQ (such as updating the brand list) will be automatically applied to all draft projects that use it.

Example Scenario

You are working on three related studies:

• Project A: Bread
• Project B: Crackers
• Project C: Breadsticks

1. You set up Project A using a CQ with a brand list specific to bread.
2. You reuse that CQ in Project B, which is still in draft, and update the brand list with cracker brands.
3. You use the same CQ Project C, this time with breadstick brands.

Since all three projects are referencing the same CQ, the final update in Project C (breadstick brands) overwrites the earlier content—now also appearing in Projects A and B.

Best Practice

To avoid unintended changes across projects:

• Create a new CQ whenever brand lists or other inputs need to differ between studies.
• Avoid reusing the same CQ across projects unless the content will remain identical.
• Double-check CQs in each draft before launching to ensure they reflect the correct content.

Duplicated studies will automatically include the following preferences:

• Country
• Audience preferences: gender, age, region
• Sample size
• Introduction: the introductory statement, whether a video or image is shown before the stimuli, what the stimuli are
• Optional questions: attributes, behavior change, unique and different, relevance, believability
• Custom questions
• Stimuli (if the option 'Duplicate' and not 'Duplicate without stimuli' is selected)