Latest platform releases Q1 2023

In the past months, we’ve been working to make it even easier for you to find the right solution, launch surveys, find answers, and learn across all you do on the platform. All this whilst keeping it fast and of great quality of course!

Read about the recent platform releases below:

Find and launch solutions more easily:

Easily find which solution to use: You can now answer a few simple questions about your research needs and you’ll be directed to the solution you need quickly.
Check the solution meets your needs: Each solution tile has a headline stating what the solution does. And for more detail, simply click on ‘read more’ on the solution tile to learn the detail of the solution and confirm it’s a good fit!

Easily find your frequently used solutions: Find your recently used solutions, and those used recently by your team, on your landing page making it faster to get to the solutions that are likely to fit your business need.

Use the platform on any screen size: The page design is now optimized to work better on smaller screens.
Set up your project faster: It is now possible to set up your project faster and more easily by using a recent project as a basis for your new one.

Some of these changes may not be available on your account yet, but they will be coming soon.

Act in confidence with quality data:

Better quality responses: We developed a score that summarizes the quality of each respondent by looking across 14 different measures. We now use this to understand the quality of an entire survey, an entire market or solution. Since using the quality score, we have improved quality in our top markets by 16% and in harder markets by 34%!
Better quality responses: We have implemented even better pattern detection in our scalar checks to catch more straightliners (those giving the same responses across questions).
Improving quality everywhere: In markets with proven lower quality responses, we have implemented a human layer of checking as standard on all responses. This ensures better quality across the board … and also allows us to train our system to do more and more of the automated checks learning from the rejected responses. In all markets, we have alerts for respondents we suspect to be of poor quality and these are then checked manually by people.

Find and act on answers more easily:

Instant image of your key finding: You can now download a png of any chart you are looking at in the platform and share around your business or add it to a ppt deck. This is instant so you can quickly move forward with your decision-making.
Easy understanding of the method, frameworks, and key outputs: Now it’s possible to include more education within the analysis section of our solutions. That makes it easier to share your analysis directly with stakeholders and act on the insight.
Speed up decision-making: You can now download a smaller, more focused set of charts for your research where time is of the essence (includes the most important measures and more measures in one chart).

Answer your exact business needs:

Create your own one number summary: Where you would like a one number summary and have a specific set of objectives you want to summarize performance on for your business, you can now create your own composite score. You can include the measures you want summarized in one and the weighting of each for easy decision making and comparison across ads or products.

Answer more of your business needs with insights that fuel your decisions:

Find or validate the right price for commercial success (physical products): Optimize your price for demand and margin with the new Optimize Price solution. Choose from one of 3 research approaches depending on your need.
- Use Gabor Granger to see the impact of price on demand and find the optimum price
- Use Reasonable price to explore pricing options with consumers
- Use Price confirmation to validate how acceptable the price point you have in mind is

Currently UK and US only.

Launch commercially successful products with confidence: Activate it validates and provides easily leveraged ideas for optimization of late stage concepts. This was already available for fast moving consumer goods. Now it has been optimized specifically for products with longer sales cycles and services.
Make better informed, consumer oriented decisions fast: We have relaunched Ask Anything so you can use your platform subscription to get fast, easy trusted answers to any emerging business question. A fully customizable survey to meet your exact need.

What’s next? How can you influence what's coming?

You can now check Zappi’s Roadmap: see what our product teams are working on and get excited about the coming releases!