Zappi Professional Services

Maximizing the Zappi platform’s potential for business impact depends on how efficiently and effectively you use it. This starts with setting a good foundation with  proper setup of your platform and data during implementation. Then, it comes down to having the right people to establish and run your research program. 

Generally, the Zappi platform is designed as a self-service platform. This means you get direct access to the user interface (as well as basic training, technical support, and product documentation) to conduct agile research on your own and establish a system for connected learning.  However, that doesn’t mean you can or should do it without help when you need it. 

In fact, identifying and addressing internal capability gaps upfront can improve agility, accelerate speed of development,  and drive greater business impact. To ensure customers have access to the right talent and resources, Zappi offers a full suite of professional services to help support, upskill, and close any capability gaps. 

What Professional Services Does Zappi Offer?

If you’re looking for further technical customization beyond our standard onboarding, need hands-on support in the platform, and/or guidance from strategic and operational experts, we’ve got you covered.

Zappi broadly offers three categories of professional services to choose from:

  • Platform & Data Set Up Customizations
  • Project Services
  • Strategic Services

Platform & Data Set Up Customizations

For new customers or existing customers when you are renewing your Zappi platform subscription, you have the option to customize your platform setup with add-ons. These add-ons help optimize your platform for greater alignment with your evolving business requirements and include:

  • Solution Services, or Tailoring (Solution Tailoring, System Tailoring & Maintenance) – Customize a new solution, scale existing customizations, or adjust tailored solutions to align with business changes and success metrics.
  • Norms Services (Custom Norms Build & Maintenance) – Assess and adjust your database norms or develop new custom norms tailored to your business needs.
  • Audience Services (Custom Audience Build & Maintenance) – Design and build a custom audience following best practices to ensure sample feasibility and quality.

Project Services

If you cannot or do not want to adopt a self-service approach to using Zappi, i.e. run research on the platform yourself, you can opt into project services. In other words, if you don’t have people who can set up and run your research projects, we would highly recommend opting into Project Consultancy. 

With Project Consultancy, you will be assigned a research expert to your account who is trained and highly experienced on our platform and solutions. Your Zappi-certified consultant will be your extra set of hands for any day-to-day project-related needs, such as configuring and launching a study or analyzing and reporting on your results for an individual project.

Strategic Services

You can add strategic services at any point in time, particularly when your team or organization is focused on acceleration, program transformation, and/or delivering on specific business objectives. These expert-led services help shift you from isolated, single-use testing to iterative development, focusing on helping you extract as much value from every stage of your testing. Depending on your unique needs and challenges, Zappi can scope and curate a suggested strategic service package to reduce friction and accelerate development, exactly where you need it.

Our strategic services include:

Strategic Consultancy: Partner with a seasoned research expert to get on-demand advice in relation to your business objectives and strategies or broader non-project-related research needs, or providing a connected learnings deliverable that offers deep analysis of your existing data to answer a specific business question.

Database Review: Evaluation of your existing dataset to analyze the status of your dataset within a particular category or market, delivering recommendations on how to augment your system setup to consistently answer the business questions that matter to you.

AI Concept Lab: Access our cutting-edge AI agent technology via expert-led working sessions. We offer a set of AI-powered interactive and outcome-driven concept creation workshops where you can leverage our proprietary AI Marketing Agent—a set of AI agents trained to help you generate new product concepts.

Program Management: Your own dedicated program manager to drive operational efficiencies across your initiatives relating to the adoption of the Zappi platform across your organisation. This can be used as an ongoing service for the duration of your subscription or for a particular event.

How to Request Professional Services?

If you’d like to learn more about any of our services or you’d like us to consult on what offerings may be the right fit for you, get in touch here.

If you are an existing Zappi user, you can request services straight from the platform. Click on the hand icon on the left hand menu to ‘Request professional services (including consultancy)’. A form will appear where you can add a description of your requirements. Your customer representative or a consultant will be in touch to discuss further.