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23 articles found

  • Zappi Creative Digital (legacy)

    Important note: Zappi's digital advertising product offering has improved! As part of the improvements, what was once a single product called Creative Digital has now been split into four products,

  • Zappi Amplify TV

    Summary Zappi has taken the very best of existing legacy approaches and worked with leading global brands to develop a game-changing insight tool for TV-advertising effectiveness measurement. Zappi

  • Zappi Creative Storyboard

    Zappi Creative Storyboard is an early testing tool that will give you robust, deep, and efficient feedback to understand and hone your creative potential. Key Measures Get a robust read on key

  • Zappi Pack Test (limited use)

    For most users, Zappi Pack Test is no longer available for new projects as of January 1, 2023 If you were unaware of this change, you may be excluded from the sunsetting. To confirm which tool to

  • Zappi Concept Test

    Zappi Concept Test helps you to understand which concepts have strong market potential as well as provide detailed feedback for optimization. It's a monadic test, which means you can use it to test

  • Optimize Price

    Optimize Price provides guidance for pricing strategies and tactics to maximize sales and profit potential. Our pricing solution is fast, efficient and flexible. It offers three different pricing

  • Zappi Creative Static

    Zappi Creative Static assesses the potential for in-market success, so you can learn how to drive business growth, build your brand, and encourage engagement. Key measures Measure emotional reactions

  • M/A/R/C Rapid Results

    M/A/R/C® Rapid Results helps you determine which of your concepts has the most potential to activate consumers in-market. One of M/A/R/C®’s key metrics estimates activation potential which has been

  • Zappi Amplify Digital

    Summary Zappi has taken the very best of existing legacy approaches and worked with leading global brands to develop a game-changing insight tool for developing Digital advertising. Zappi Amplify

  • Zappi Optimize Rank

    Zappi Optimize Rank uses an expert-led ranking technique to detect the most powerful items that will make your concept take off. Contents Key Measures Utility Score: How We Calculate It Example

  • Zappi Optimize Reach

    Optimize Reach helps you to conduct complicated analysis and understand how to combine your flavors, claims, taglines, and more robustly, using TURF analysis. Combine between 5 to 40 stim to learn

  • Zappi Creative Audio

    Zappi Creative Audio is a highly diagnostic solution for testing audio content to identify your strongest creatives, how they perform against competitors, and how to optimize them. Key Benefits

  • Zappi Creative Video

    Zappi Creative Video assesses the potential for in-market success, so you can learn how to drive business growth, build your brand, and encourage engagement. Key Measures Measure emotional reactions

  • Optimize Pack

    Optimize Pack will help you evaluate new pack ideas, identify winners, and optimize them directly with your shoppers to achieve in-shelf success. It is a monadic test, meaning that each of your

  • Activate It

    Activate It helps you identify concepts with the highest activation potential — and learn how to make them even better. Use Activate It to assess potential for incremental growth, identify the right

  • Acacia Avenue The Namer

    Acacia Avenue The Namer utilizes consumers’ instinctive and conscious responses to brand and product names to get clear guidance in development. The Namer blends implicit and explicit responses to

  • Zappi Amplify Storyboard & Boardomatic

    Summary Zappi Amplify Storyboard and Zappi Amplify Storyboard Boardomatic are part of the Zappi Amplify Ad System. Both are perfect to help you find the best storylines to progress to production and

  • Zappi Creative Digital Social Static

    Zappi Creative Digital Social Static for Facebook and Instagram tests your digital assets the way they are intended to be viewed. With metrics made for digital and lots of options to find the best

  • Zappi Creative Digital Non-social Static

    What are your static ads doing for you? From performance to brand, go beyond A/B testing and find the elements that drive success with Zappi Creative Digital Non-social static. Different screens

  • Prioritize It

    Zappi has built the best early-stage product development tool in the market. Developed jointly with global brands in your industry, Prioritize It is already road-tested for your business. Learn from

  • Screen It

    Screen It is an early-stage screening tool for testing ideas, benefits, images, logos, taglines, static ads, and more. It is a ranking tool that is great for getting quick answers to a variety of

  • Zappi Creative Digital Non-social Video

    Zappi Creative Non-Social Video will help you find the strongest creative and pacing for your digital ad. What screens work best for your brand, and how attention-grabbing are your video ads?

  • Zappi Creative Digital Social Video

    Zappi Creative Digital Social Video for YouTube, Facebook, Instagram, or TikTok tests your digital assets the way they are intended to be viewed. With metrics made for digital and lots of options to