[{"question":{"category_id":1369653,"account_id":33151,"created_at":"2026-05-05T21:17:31.129Z","tag_names":["beginners","how do i set up a project","how to set up a project","how to setup a survey","introduction","orientation","project","project setup","survey setup"],"answer_sample":"Project Scoping Every project begins with a well-defined scope. Project scoping i","long_answer_sample":"Project Scoping Every project begins with a well-defined scope. Project scoping involves clearly outlining your objectives, desired outcomes and overall project goals. You can conduct this process yourself or seek expert guidance. Identify the core questions to be addressed. Think about which questions you want to ask to which people. If you are wor","language_id":1,"id":3798724,"last_published_date":"September 14th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"project scoping every begins well-defined scope. involves clearly outlining objectives, desired outcomes overall goals. can conduct process seek expert guidance. identify core questions addressed. think want ask people. working consultant, will assist process, helping refine objectives write questions. maintaining clarity expected beginning, create strong foundation successful project. part project, you’ll determine target category audience choose right solution get price estimate use consistently across product testing. consistency helps build connected data asset learning loop. able confidently compare previous projects current ones, knowing benchmarked norms. affect everything appear survey it’s worded, chosen norms results measured against. zappi two slightly different approaches audiences. representative audiences - whole market country. work collecting around location, area residence, children household more. set quotas things like age, gender income allow reaching time tested in. using audience, ensuring standardized stable sample. used amplify activate based country category. usual filtering included filter narrow profiles. custom one doesn’t quite fit needs, option request professional services help one. types may whole, keep choice mind reviewing analysis. important future test drive meaningful, comparable learn time. sample meaningful actionable, skewed due improper fit. let ideas, results. solutions, add deep dive specific subgroup boosts.   information check articles selection categories \u0026amp; ensure tool norm available you’re testing benchmark to. tools parent child similar ones. tree, tap existing tests, stronger diverse norm. categorizing broadly, include products competitive better reflect variety choices consumers meet needs. brand new zappi, familiar solutions first. guides go systems. advertising choosing system innovation health anything | ad hoc need answer. example \"is resonating breaking ad\" \"i validate optimize concept moving development” “i track time” works category, don’t find something fits, please reach customer make you. quickly easily scope calculate access icon side menu, provide key details, receive instant estimate. you’ve scoped calculated price, move directly configuring inputs automatically carried over. country, selected solution. guide detailed instructions. setting let’s started! good idea wizard pick use. begin selecting (advertising, innovation, market). here, answer couple define research platform suggest select pillar home page. stage, read suggested start configuring. give unique name later. configuration tour lot great header title edit info shows size, total base discounts applied, quickest estimated completion steps see step back step. next! complete step, click next button top right. 2.0 fast consumer goods screen enhanced experience. either 1 determined worry, best real, market. (age, gender, income, etc.) later on. sure possible proof learnings. head article details need, via services. adjust size needed. recommended selected. ‘other’ enter size. sizes information. 2 pre-exposure initial screening respondent sees rest survey. respondent-focused opposed post-exposure usually stim-focused. clear, simple unbiased possible. note chance well. results, recommend adding maximum five per type question ‘add question’. follow question. projects, slider library. saved projects. search words edit, duplicate delete deleting library removes next. 3 upload stimuli asked stimuli. exception. media requirements guidelines carefully upload. stimulus, fill portion. introduction text, images, videos. instructions form. guide, we’ll touch complex sections, them. information, hover blue mark needed section description image sections image. done recall automatic checks text themselves. names consider still represent accurate brand. includes common misspellings. sub-brand sub-brand. displayed relevant tags stimulus way categorize format, objective, content, brand, theme, attribute compare. tagging tags. stims 4 completed gather additional 5 extras extra options. details. 6 consultancy decide consultant reporting tailored analysis individual allowing focus matter business driving change action stakeholders. know manage configure launch consultancy. 7 review, preview share open dropdown review configuration. jump changes. launching, ‘prepare survey’ respondents see. browser, download pdf, link. opens interactive version tab yourself. pdf version. another language, english, original language. copy link team. previewing view study complete. 8 scheduling pacing options control launches responses collected. now, date audience. markets slow collection standard respondents. benefits normal hours schedule particularly useful global markets. always launching surveys achieve sample, rather up. run longer period improve days research, greater getting broader segments example, people work, activities, availability week. running ensures everyone respond regardless routines. won’t days, shorter windows default, 2-day available. summary ready. post-launch fieldwork progress launched there’s nothing else do! eye going, homepage display progress. email “collecting results” homepage, it, indication awaiting launches. later, remain state scheduled processing field. quick, tricky take longer. collects respondents, bar update periodically it. update. quality collected, applied quick trickier requiring rigorous checks, ready -once complete, letting viewable 'recently projects' field work. whether pending, progress, users members organization. level role. permissions associated sharing configurations valuable usage template users, duplicating without","name":"Getting started guide","votes":0,"is_published":true,"slug":"getting-started-guide","first_category":"Quick Start","categories_display_for_views":"Quick Start","parent_categories":[1369653,1338873],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/quick-start/getting-started-guide?from_search=240113179","host":"https://learn.zappi.io","body_txt":"project scoping every begins well-defined scope. involves clearly outlining objectives, desired outcomes overall goals. can conduct process seek expert guidance. identify core questions addressed. think want ask people. working consultant, will assist process, helping refine objectives write questions. maintaining clarity expected beginning, create strong foundation successful project. part project, you’ll determine target category audience choose right solution get price estimate use consistently across product testing. consistency helps build connected data asset learning loop. able confidently compare previous projects current ones, knowing benchmarked norms. affect everything appear survey it’s worded, chosen norms results measured against. zappi two slightly different approaches audiences. representative audiences - whole market country. work collecting around location, area residence, children household more. set quotas things like age, gender income allow reaching time tested in. using audience, ensuring standardized stable sample. used amplify activate based country category. usual filtering included filter narrow profiles. custom one doesn’t quite fit needs, option request professional services help one. types may whole, keep choice mind reviewing analysis. important future test drive meaningful, comparable learn time. sample meaningful actionable, skewed due improper fit. let ideas, results. solutions, add deep dive specific subgroup boosts.   information check articles selection categories \u0026amp; ensure tool norm available you’re testing benchmark to. tools parent child similar ones. tree, tap existing tests, stronger diverse norm. categorizing broadly, include products competitive better reflect variety choices consumers meet needs. brand new zappi, familiar solutions first. guides go systems. advertising choosing system innovation health anything | ad hoc need answer. example \"is resonating breaking ad\" \"i validate optimize concept moving development” “i track time” works category, don’t find something fits, please reach customer make you. quickly easily scope calculate access icon side menu, provide key details, receive instant estimate. you’ve scoped calculated price, move directly configuring inputs automatically carried over. country, selected solution. guide detailed instructions. setting let’s started! good idea wizard pick use. begin selecting (advertising, innovation, market). here, answer couple define research platform suggest select pillar home page. stage, read suggested start configuring. give unique name later. configuration tour lot great header title edit info shows size, total base discounts applied, quickest estimated completion steps see step back step. next! complete step, click next button top right. 2.0 fast consumer goods screen enhanced experience. either 1 determined worry, best real, market. (age, gender, income, etc.) later on. sure possible proof learnings. head article details need, via services. adjust size needed. recommended selected. ‘other’ enter size. sizes information. 2 pre-exposure initial screening respondent sees rest survey. respondent-focused opposed post-exposure usually stim-focused. clear, simple unbiased possible. note chance well. results, recommend adding maximum five per type question ‘add question’. follow question. projects, slider library. saved projects. search words edit, duplicate delete deleting library removes next. 3 upload stimuli asked stimuli. exception. media requirements guidelines carefully upload. stimulus, fill portion. introduction text, images, videos. instructions form. guide, we’ll touch complex sections, them. information, hover blue mark needed section description image sections image. done recall automatic checks text themselves. names consider still represent accurate brand. includes common misspellings. sub-brand sub-brand. displayed relevant tags stimulus way categorize format, objective, content, brand, theme, attribute compare. tagging tags. stims 4 completed gather additional 5 extras extra options. details. 6 consultancy decide consultant reporting tailored analysis individual allowing focus matter business driving change action stakeholders. know manage configure launch consultancy. 7 review, preview share open dropdown review configuration. jump changes. launching, ‘prepare survey’ respondents see. browser, download pdf, link. opens interactive version tab yourself. pdf version. another language, english, original language. copy link team. previewing view study complete. 8 scheduling pacing options control launches responses collected. now, date audience. markets slow collection standard respondents. benefits normal hours schedule particularly useful global markets. always launching surveys achieve sample, rather up. run longer period improve days research, greater getting broader segments example, people work, activities, availability week. running ensures everyone respond regardless routines. won’t days, shorter windows default, 2-day available. summary ready. post-launch fieldwork progress launched there’s nothing else do! eye going, homepage display progress. email “collecting results” homepage, it, indication awaiting launches. later, remain state scheduled processing field. quick, tricky take longer. collects respondents, bar update periodically it. update. quality collected, applied quick trickier requiring rigorous checks, ready -once complete, letting viewable 'recently projects' field work. whether pending, progress, users members organization. level role. permissions associated sharing configurations valuable usage template users, duplicating without","categories":{"current":{"id":1369653,"name":"Quick Start","url":"/quick-start"}},"category_param":"quick-start"}},{"question":{"category_id":1364471,"account_id":33151,"created_at":"2026-06-15T15:36:31.424Z","tag_names":["amplify hub","collections"],"answer_sample":"Overview Amplify Hub is a dedicated space designed to streamline research launchi","long_answer_sample":"Overview Amplify Hub is a dedicated space designed to streamline research launching and analysis for all Amplify solutions. This guide provides an overview of Amplify Hub, its core features, and how to navigate the interface. Accessing and Navigating the Hub  \n  Locating the Hub: You can enter Amplify Hub by clicking the dedicated icon located in th","language_id":1,"id":3847941,"last_published_date":"August 19th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"overview amplify hub dedicated space designed streamline research launching analysis solutions. guide provides hub, core features, navigate interface. accessing navigating   locating can enter clicking icon located left-hand navigation menu. context opening reports performing within remains accessible, allowing return section seamlessly. created quickly filter entire homepage find projects collections toggle. features unique project creation wizard differs standard platform wizard. displays products directly associated supported hub. display zappi product catalog. quick access searching recently used solutions displayed top selection, search solution want. narrow options apply filters (such region country type). list available automatically based parameters select. clear time. alternative launch methods beyond wizard, workflows remain duplication duplicate existing interface, common workflow recurring setups. main unchanged. completed ad tests a  recent ads scroll individual surveys. item includes view report button open results immediately. toggle group see usual view. comparison scale effectiveness score reporting measures mapped standardized, universally interpreted 1-3 simplify cross-asset comparisons 1 - weak 2 average 3 strong label allows compare tested different actual metric powering depends with. built foundation, comparable underlying tv / streaming video \u0026amp; digital sales impact early idea, storyboard boardomatic creative potential ai power whatever label, derived three foundational pillars, the  3rs . framework​ reach effectively stands cluttered environment, delivers brand linkage, constructs memory structures. resonance evaluates emotional engagement audience relevance. heavily connects stays memorable. response ad’s capacity spark immediate consumer actions, including consideration, purchase intent, reappraisal. active launched, status monitored the active homepage. collecting draft statuses. collection general, high-level container similar together analysis. manage multinational launches, track regional testing time, organize across specific campaigns one place without new searches every best way review performance metrics inside collection, individual  effectiveness, reach, resonance,  scores included. additionally, overall  displayed, group. adding build expand two ways. home page section, click “new collection” button. library select option add collection. managing include, subset summary smaller selection. hold 500 ads. permissions sharing visibility private default. users organization; explicitly shared you. share users, individuals granted itself, well contained warning message appears process clarify will shared. team spaces added exist outside allow cross-project mixing, meaning public contribute comprehensive assets overarching projects. \"ad\" represents single stim survey. offers viewing configurations card detailed visual layout showing glance, giving insight performance. table introduces extra data columns granular metrics, specifically  ,  , and  use switch library. original containers new  existing  filters, filtering status, execute project-level actions. provide centralized location reviewing evaluating asset instant summaries generate comparative finishes processing, email notification sent containing direct link results. opens charts advanced analytics support complex layouts video), deep-dive redirected pages. include chart export multi-ad (comparing ads) library, multiple run clicking  screen averages selections give an  overall groups compatibility. compatibility rules system determines combined report. example, analysis, idea. retention selection separate browser tab. prevents losing","name":"Amplify Hub","votes":0,"is_published":true,"slug":"amplify-hub","first_category":"Zappi Amplify Suite","categories_display_for_views":"Zappi Amplify Suite","parent_categories":[1364471,1364452],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/zappi-amplify-suite/amplify-hub?from_search=240113179","host":"https://learn.zappi.io","body_txt":"overview amplify hub dedicated space designed streamline research launching analysis solutions. guide provides hub, core features, navigate interface. accessing navigating   locating can enter clicking icon located left-hand navigation menu. context opening reports performing within remains accessible, allowing return section seamlessly. created quickly filter entire homepage find projects collections toggle. features unique project creation wizard differs standard platform wizard. displays products directly associated supported hub. display zappi product catalog. quick access searching recently used solutions displayed top selection, search solution want. narrow options apply filters (such region country type). list available automatically based parameters select. clear time. alternative launch methods beyond wizard, workflows remain duplication duplicate existing interface, common workflow recurring setups. main unchanged. completed ad tests a  recent ads scroll individual surveys. item includes view report button open results immediately. toggle group see usual view. comparison scale effectiveness score reporting measures mapped standardized, universally interpreted 1-3 simplify cross-asset comparisons 1 - weak 2 average 3 strong label allows compare tested different actual metric powering depends with. built foundation, comparable underlying tv / streaming video \u0026amp; digital sales impact early idea, storyboard boardomatic creative potential ai power whatever label, derived three foundational pillars, the  3rs . framework​ reach effectively stands cluttered environment, delivers brand linkage, constructs memory structures. resonance evaluates emotional engagement audience relevance. heavily connects stays memorable. response ad’s capacity spark immediate consumer actions, including consideration, purchase intent, reappraisal. active launched, status monitored the active homepage. collecting draft statuses. collection general, high-level container similar together analysis. manage multinational launches, track regional testing time, organize across specific campaigns one place without new searches every best way review performance metrics inside collection, individual  effectiveness, reach, resonance,  scores included. additionally, overall  displayed, group. adding build expand two ways. home page section, click “new collection” button. library select option add collection. managing include, subset summary smaller selection. hold 500 ads. permissions sharing visibility private default. users organization; explicitly shared you. share users, individuals granted itself, well contained warning message appears process clarify will shared. team spaces added exist outside allow cross-project mixing, meaning public contribute comprehensive assets overarching projects. \"ad\" represents single stim survey. offers viewing configurations card detailed visual layout showing glance, giving insight performance. table introduces extra data columns granular metrics, specifically  ,  , and  use switch library. original containers new  existing  filters, filtering status, execute project-level actions. provide centralized location reviewing evaluating asset instant summaries generate comparative finishes processing, email notification sent containing direct link results. opens charts advanced analytics support complex layouts video), deep-dive redirected pages. include chart export multi-ad (comparing ads) library, multiple run clicking  screen averages selections give an  overall groups compatibility. compatibility rules system determines combined report. example, analysis, idea. retention selection separate browser tab. prevents losing","categories":{"current":{"id":1364471,"name":"Zappi Amplify Suite","url":"/zappi-amplify-suite"}},"category_param":"zappi-amplify-suite"}},{"question":{"category_id":1369625,"account_id":33151,"created_at":"2026-05-07T17:56:33.729Z","tag_names":["updates","changelog"],"answer_sample":"Zappi Product Updates Flexible AI Quick Reports and saved reports September 16, 2","long_answer_sample":"Zappi Product Updates Flexible AI Quick Reports and saved reports September 16, 2026 AI Quick Reports can now be customized after generation. You can change the benchmark and filter the report by audience profile to ensure your results are relevant and answer your research questions. Available for Amplify and Activate It.  Reports now save to  'Save","language_id":1,"id":3801360,"last_published_date":"September 16th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"zappi product updates flexible ai quick reports saved september 16, 2026 can now customized generation. change benchmark filter report audience profile ensure results relevant answer research questions. available amplify activate it.  save to  'saved work' (renamed 'stories'), private default shared, favorited filtered date, creator, type. solutions reports. note appear hub platform navigation; non-amp navigation only. learn new configuration experience early journey simplified streamlined experience. customers.   subgroup boosts target audiences 14, add fixed sample key strategic groups (e.g. african american hispanic) alongside main used study. makes easier generate reliable insights priority without relying oversampling small base sizes. boosts. synthetic idea pre-screener beta august 26, select upload 30+ ideas get independent, consumer-informed signal concepts worth testing further. helps quickly narrow large pools focused, high-potential shortlist, replacing decisions based internal judgement, feasibility, budget alone consumer read. pre-screener. analysis introducing two charts make comparing subgroups faster measures profiles summary - compare across multiple stim stimuli stim, one measure time it, optimize price, available. tailored added request. 1.0 solutions.  analysis. super bowl norm ready use 2027 ad 2025 zappi’s customers tv ads. name update existing renamed include ‘(core)’ end. changes made solutions; remain same. strictly update, ensuring consistency solution names.  june 30, ad-testing solution. fast, affordable, scalable tool gives brand-signal volumes social video assets (tt, ig, fb, yt) little 30-60 minutes.  uk brings together every media type stage development single, unified space. easily ads create collections see perform collectively. access via icon left hand menu. curated category markets. norms. export option 22, powerpoint compatible google slides. possible. cancel button concept creation agents 15, need stop mid-task, click button. re-direct facilitator heading wrong direction want something conversation.  3, static home 11, we’ve created static. serves alternative current organic norm. it’s built broader spread brands categories, designed representative out-of-home testing. \u0026amp; upon markets may 28, country following brazil mexico improvements uploaded users set ease. includes image times bulk uploads bigger file sizes supported 100mb images 500mb videos progress bar shows accurate, real-time applies experiences platform. improved brand library 20, single source truth managing implementing details consistent, scalable. next configuration, fill details, like parent sub-brand, names abbreviations, settings will easy time.  dedicated admin page manage information. ability custom directly project configuration. fields auto-populate selected (available products). data retention policy security 19, support compliance reduce retention, inactive accounts deleted 365 days, reminder emails 30 7 1 day prior deletion date. log reset process keep account active. additionally, unaccepted invitation links expire 3 months re-sent 6 expires level request invitation.  restored, shared projects accessible collaborators. user needs re-gain zappi, account, account. optimization agent 14 marketing agentstm subscription tested interactively. introduces interactive hub, letting refine further, iterate need, push back suggestions, control gets implemented. pdf version optimizer still 5 launched agents. files conversations. attach briefs straight conversation, retype content. rate responses thumbs down. feedback individual messages flows team, giving clearer read response quality improving selection survey examples april 29, downloading example, exporting. exports accurate tailored, preview. localization canada-english surveys 23, updated products canadian english conventions, us-only spellings locally preferred mix standards (e.g., \"flavour\" instead \"flavor\"). teamspaces admins fully hidden rest organization. invited members see, access, invite others. within restricted, share fellow teamspace members, keeping sensitive work confidential. teams greater secure, limited-access maintaining flexibility managed. explore enhanced search 13, filters speed page. means intuitive, efficient, consistent price estimate 8, flow using old longer asked choose wallet upfront. result, header display discounts instead, final discounted checkout, selecting wallet. recent management update. ga self-serve. release wallets tied opportunity. create, rename, organize around real budgets teams. transfers move credits freely wallets. spending always draws soonest-expiring first, automatically. expiry dates stay attached transferred long currency matches. full visibility transaction history in-platform, automated notifications exportable + graph march click. graphs several sections fit standard slide aspect ratio, everything displays correctly. part customization options. find reflect scope / streaming better broad capabilities beyond traditional television. remains exactly same, exclusive options questions 12, setting adding \"prefer say\" \"i remember.\" override “none above”. add-on checkout reach additional measures, prompt review completing order. don’t miss valuable features enable deeper insights. case related 9, expanded field capture intended location, drive contextual introduction start survey, helping right scene respondents. widened scope, ask anything routing 04, ui moved ga. logic configure \"or\" connectors explicitly shown rule, making transparent conditions evaluated respondents double negative warnings conflicting combined \"is not\" \"do ask\"), explaining system interpret help prevent unintended outcomes together, errors, minimize unexpected behaviour, launch confidence. health dashboard 02, coding spontaneous awareness along profiles. question automated. science model extracts mentions, matches spelling variations, validates volume threshold. performs high isn’t infallible, raw needed. allows age, gender, combinations both. availability india [no norms] february 25, [english] market online studies (without norms). address challenges achieving demographics. led representation solutions. 18, norms out-of-home, run today. sidebar menu consolidation 10, grouped ‘request professional services’ side streamline it. enhancements bundled stimulus likes dislikes separated clarity. text identify stimuli. friction reviewing results, clarity usability ai-enhanced editing 4, smart, ai-powered edits ai-generated concepts. highlight generated instantly rewrite content shorter adjust tone regenerate refining works you. distinctiveness rank january — impact reach/rank measurement alignment core kpi solutions, qsr offers 2, canada offers, december 2025. time, collaboration layer. organized clearly visible for. gpt models gemini. lead performance higher iterations, resulting smoother plans credit [wallets] clearer, predictable, own. view remaining, wallet, history. expiring soon. china ‘new library’ tab . organization settings. heatmap instructions screen slight wording question. previously, “click anywhere image.” included images, confusing often interact image, important tested. ‘click image/text’ clear stimulus. csv – download reporting, sharing, offline use. clickable thumbnails preview summaries open button, direct urls. filtering country, category, information article. pack 6, faster, robust way test packaging behavioral shelf metrics, stronger branding insights, action. changed. notes templates defaults market, templates. automatically applied pillar, research. r scores percentiles 3rs (reach, resonance response) viewed percentile distribution chart 2.0 products. absolute crosstabs. provides scores. competitor intel tool. surfaces analyzes activity, looks offerings, points difference, threats, opportunities inform grandchild restaurant 1, restaurants allow broader, realistic list items, rather limited items child category. consumers actually order menus provide november france germany (en) fieldwork status states clarify progress. collected checked quality, just crunching numbers. checking checks flagged issue working resolving soon go article monitor collection tracking general (ga) cpg, durables, featuring always-on tracker one-off snapshot offer real-time, cost-disruptive dashboards ehrenberg-bass kpis. “view results” homepage, page, completion emails, take (where available). navigate reports, before. findings act faster.  redesigned concise headings subheadings condensed standardized expandable “details” visuals (bar charts, displays, etc.) october come excel files. formatting position column (shows randomised/fixed/exclusive) merged quota rows values view.  flexibility. nested piping piped single-choice grid rules per [beta] early, service limited-time promotions.  pacing outside uk. pacing. scoping enquiry form removes permissions, audience. “amplify” “amplify cpg qsr” qsr.” differentiation future developed evolved advertising system. stims different feature (excl. ideas). removed, former streamlining navigation. fork 17, sessions creative directions losing original work. point fork, copy session created. continue iterating usual, intact. warning message edited another draft project, edit apply duplicate prioritize categories users. reduced respondent friction. ad-hoc cases design flow. follow-up previous responses. insert answers later blocks present text, reorder reposition open-ended global toggled administrator analysis, need. management. scheduling functionality sep manually clicking “launch.” section. suggested provided, entered. zones displayed. orders require manual handling, online/offline studies. correction discount 27, percentage affect prices. incorrectly services, corrected. out-of-home. tv, us. 'test concept' fmcg ‘test concept’ interface. eligible hubs/generated suitable fmcg. enabled activateit variations become checkout. free trial hub. normative zappi's asset asset. timelines action behavior screenit 2.0. recommend 7, report. (except storyboard 2.0). ‘add consultancy’ specify analyzed. tiered adjusts stims. consultancy deep dive 5. fees in-depth geographic targeting city tier cities. cities (beijing, shanghai, remaining locations). limit maximum number allowed 2.0, reducing 80 60. controls stage. status, including actions required ‘get help’ in-progress submit pre-filled routed fulfilment pause needed dwise only) customers, on. noun listen to, audio digital non-social facebook instagram tiktok july 31, section sort list. consolidating autocoded verbatim align modular suite. themes default. sidebar. (youtube facebook) facebook). trigger error. issues caused platforms pdfs non-english previewing english, language. acacia, marc, test, audio, video). incidence (ir) estimation powered purespectrum (phase one) incident estimations data-driven approach, leveraging historical truth. phase anything, kind u\u0026amp;a, eshelf, m/a/r/c® rapid sofi trust, pain points, acacia avenue namer, e-shelf (legacy), text. refreshed error pages simplified. technical language simplified, call-to-actions understand next. common 400 500 reason emotion 24, called emotion. words word cloud associated comments. uncover granular verbatims specific emotional head details. multilingual sampling saudi arabia either arabic sample. market. 21, join, manage, connected prompted join sign-up. accept pending invites, orgs they’re leave org, “my account” you’ve we’ll show in. check activation pot tool, pots listed, zero credits. now, translation form, ‘translation’ 'area platform' drop-down. route requests team internally, process, resolution times. diagnose potential boardomatic crosstabs legacy versions. authentication login two-factor (2fa), sign-in (google, microsoft, linkedin), passkeys. improve troubleshooting, assignment sso (enterprise premium add-on). correcting corrected country\u0026gt;stage charts. dropdown permanently changed admin. newly revised previously randomize grid-type toggle randomization score sales impact. accessed crosstabs  estimator comprehensive askanything (beta) supports revision. receive optimized pdf, revisions, guided actual feedback. smcg vertical slow moving goods digital, project. themed categorized assigned percentages comments tagged positive, neutral, client brand, competitor, non (amplify verticals, executional development) whether linear only, verticals) information, articles digital. methodology chapter line context gathered structured. diagnosis effectiveness, allowing nuanced, moment-by-moment radio podcast advertising. comes questionnaire bring admin, users, them, status. spreadsheet. in-nav bar. sent productboard. customer easy-to-access item. increased (us 10 applicable due reviewed. enhancement screening 2 each, setup captured properly, improvement limiting downloaded top 100 combinations. ensures in-platform. visual uses latest gpt-image-1. series view, preview, restore versions cultural sensitivity percentages.  negative. rank. “telco” “essential services” known \"telco\", vertical-specific tile \"essential services\" ethnicity food beverage census practices. improves hispanic population inclusive audiences. headers pre-survey post-survey ‘+new’ incl. (uk concepts, multi-stimulus believability grid-style layout. performed accessibility exporting data. live. efficiently past tools inputs guide high-quality ideation. creations in-context knowledge embedded experience, enabling guidance enhance security, reliability, first migrated period, password logging time. deprecated sunsetted replacement able 1.0, surveys. retail vertical. improvements, classification switch unpriced priced. calculated purchase intent (assuming reasonable price) priced concept. chart, find, cross-stim significance overall pages. appendix, database (percentile) metrics. services expert-led maximize value platform, hands-on guidance. detail drawer qualifying, disqualifying, filler included. randomization, displayed line-by-line. language/country lists condensed. % quotas. serviced fee appropriate, optimal servicing fulfillment launched. $1,000 (or equivalent currencies support) id. telco markets) live move, add, delete sections. likes, dislikes, percentages. financial markets). march, teamspace, more. currently workspace. 'select all' bulk-select functionality. well projects. multi-stim comparison tech removed demographic refinement national age gender region removed. table introduced pagination show/hide columns resizable drag-and-drop reordering sticky user-friendly instagram, cpg/qsr (previously us). ‘advantage’ ‘distinctiveness’ phrase “already available” end made, auto-generated survey. produced combining human expertise ai. “brand appeal” changing “branded reporting \"brand appeal\" \"branded appeal.\" underlying model, (not on). metrics found access. recall ad-to-ad sig appendix. color schemes appropriate vibrant rag colors color-coded distinct palette. color-coding within. testing, strongest meaningfully another. metric descriptions info panel, here. breakdown wish test. guidelines linked throughout static, video, up-to-date breadth ideal ratios environments. removing sharing retain collaborators drawer. but, function sharing. demand. reference x (formerly twitter) date name, ‘twitter’ referenced ‘x twitter)’ impacts 1.0/1.3 products, usage facebook/youtube (digital influencer viral (tv digital) 'low size' scores, notified label size drops n=100 n=30. n=150 hide n=50. careful interpretation, fewer 50 tech, finance (services) 2024 finance, enhancements. pack, steps. autocoding retailer optional, indicators view. confidence customizable preset levels (90%, 95% 99%) browsing wider range before, present. note, immediately listed 5, exciting paste snippets, grid-scale pricing visuals. calculation ranking. method considers score's distribution, dataset's mean deviation—not give nuanced performance. change, notice differences 'incomplete projects' collecting responses, draw conclusions results. likelihood interpreting incomplete weighting applied. disabled completes. study completes, email ready. simplify complexity, stories. corrective coding, numbers seen. price. on-platform ticketing today, \"structure form” on-platform, queries troubleshooting communication encourage tickets submitting channel forward. lab (part group agents) supercharge ideation creation. offering labs. optimizer, uk). special characters. addresses searches business unit-specific why. (as released innovation early) industry comparisons near future. stories written accommodate countries fieldwork. starting idea, know messaging coming ads, less output average ads/ideas domains accessing remove haven’t summer “duplicate stimuli” audience, duplicating inputs. roadmap link effort meaningful precision (decimal places) (watched ad, emotion, intensity, uplift, check, potential, drivers) suite correct interpretation sign overview detailed restored 1.3, 1.0. viewer interpret, theses (1.0/1.3 versions) rescales there’s drop viewers, you’ll contained length watched plays permissions role role-based them. specifically, public (activate fmgc qsr) resonates most. holistic best specifics industry. commercial routes success amongst audiences, adopters. diagnostics feedback, heat maps, attributes reactions. optimizer. assets. heatmaps areas interest (text images) coded reactions highlighter determine portions like/dislike reaction emojis assess sentiment a/b tests preference rating perceptions, assessment, compares premiumness paying explanation notes. assessment; emoji assessment love intuitive appeal quantity frequency understanding growth (qsr smaller facing simpler auto-coded quotes billing set, cloning copying orders. country. usd. currency, is. driven subscriptions. (image text) winners ranking sorted winners' low count (heatmaps actionable predefined selector | available, 200 800 cell. cell (200 boardomatic, digital). 1.3 offered zappi-woxi partnership connect volumetric forecasting predictive analytics decision-making. aged 55 older, providing demographic. colors. consistently maintained solution, viewing. certified consultants consultants, labelled distinguish others visiting consultant label. \"zappi consultants\"","name":"Release Notes","votes":0,"is_published":true,"slug":"release-notes-historical","first_category":"Platform Admin and Settings","categories_display_for_views":"Platform Admin and Settings","parent_categories":[1369625],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/platform-admin-and-settings/release-notes-historical?from_search=240113179","host":"https://learn.zappi.io","body_txt":"zappi product updates flexible ai quick reports saved september 16, 2026 can now customized generation. change benchmark filter report audience profile ensure results relevant answer research questions. available amplify activate it.  save to  'saved work' (renamed 'stories'), private default shared, favorited filtered date, creator, type. solutions reports. note appear hub platform navigation; non-amp navigation only. learn new configuration experience early journey simplified streamlined experience. customers.   subgroup boosts target audiences 14, add fixed sample key strategic groups (e.g. african american hispanic) alongside main used study. makes easier generate reliable insights priority without relying oversampling small base sizes. boosts. synthetic idea pre-screener beta august 26, select upload 30+ ideas get independent, consumer-informed signal concepts worth testing further. helps quickly narrow large pools focused, high-potential shortlist, replacing decisions based internal judgement, feasibility, budget alone consumer read. pre-screener. analysis introducing two charts make comparing subgroups faster measures profiles summary - compare across multiple stim stimuli stim, one measure time it, optimize price, available. tailored added request. 1.0 solutions.  analysis. super bowl norm ready use 2027 ad 2025 zappi’s customers tv ads. name update existing renamed include ‘(core)’ end. changes made solutions; remain same. strictly update, ensuring consistency solution names.  june 30, ad-testing solution. fast, affordable, scalable tool gives brand-signal volumes social video assets (tt, ig, fb, yt) little 30-60 minutes.  uk brings together every media type stage development single, unified space. easily ads create collections see perform collectively. access via icon left hand menu. curated category markets. norms. export option 22, powerpoint compatible google slides. possible. cancel button concept creation agents 15, need stop mid-task, click button. re-direct facilitator heading wrong direction want something conversation.  3, static home 11, we’ve created static. serves alternative current organic norm. it’s built broader spread brands categories, designed representative out-of-home testing. \u0026amp; upon markets may 28, country following brazil mexico improvements uploaded users set ease. includes image times bulk uploads bigger file sizes supported 100mb images 500mb videos progress bar shows accurate, real-time applies experiences platform. improved brand library 20, single source truth managing implementing details consistent, scalable. next configuration, fill details, like parent sub-brand, names abbreviations, settings will easy time.  dedicated admin page manage information. ability custom directly project configuration. fields auto-populate selected (available products). data retention policy security 19, support compliance reduce retention, inactive accounts deleted 365 days, reminder emails 30 7 1 day prior deletion date. log reset process keep account active. additionally, unaccepted invitation links expire 3 months re-sent 6 expires level request invitation.  restored, shared projects accessible collaborators. user needs re-gain zappi, account, account. optimization agent 14 marketing agentstm subscription tested interactively. introduces interactive hub, letting refine further, iterate need, push back suggestions, control gets implemented. pdf version optimizer still 5 launched agents. files conversations. attach briefs straight conversation, retype content. rate responses thumbs down. feedback individual messages flows team, giving clearer read response quality improving selection survey examples april 29, downloading example, exporting. exports accurate tailored, preview. localization canada-english surveys 23, updated products canadian english conventions, us-only spellings locally preferred mix standards (e.g., \"flavour\" instead \"flavor\"). teamspaces admins fully hidden rest organization. invited members see, access, invite others. within restricted, share fellow teamspace members, keeping sensitive work confidential. teams greater secure, limited-access maintaining flexibility managed. explore enhanced search 13, filters speed page. means intuitive, efficient, consistent price estimate 8, flow using old longer asked choose wallet upfront. result, header display discounts instead, final discounted checkout, selecting wallet. recent management update. ga self-serve. release wallets tied opportunity. create, rename, organize around real budgets teams. transfers move credits freely wallets. spending always draws soonest-expiring first, automatically. expiry dates stay attached transferred long currency matches. full visibility transaction history in-platform, automated notifications exportable + graph march click. graphs several sections fit standard slide aspect ratio, everything displays correctly. part customization options. find reflect scope / streaming better broad capabilities beyond traditional television. remains exactly same, exclusive options questions 12, setting adding \"prefer say\" \"i remember.\" override “none above”. add-on checkout reach additional measures, prompt review completing order. don’t miss valuable features enable deeper insights. case related 9, expanded field capture intended location, drive contextual introduction start survey, helping right scene respondents. widened scope, ask anything routing 04, ui moved ga. logic configure \"or\" connectors explicitly shown rule, making transparent conditions evaluated respondents double negative warnings conflicting combined \"is not\" \"do ask\"), explaining system interpret help prevent unintended outcomes together, errors, minimize unexpected behaviour, launch confidence. health dashboard 02, coding spontaneous awareness along profiles. question automated. science model extracts mentions, matches spelling variations, validates volume threshold. performs high isn’t infallible, raw needed. allows age, gender, combinations both. availability india [no norms] february 25, [english] market online studies (without norms). address challenges achieving demographics. led representation solutions. 18, norms out-of-home, run today. sidebar menu consolidation 10, grouped ‘request professional services’ side streamline it. enhancements bundled stimulus likes dislikes separated clarity. text identify stimuli. friction reviewing results, clarity usability ai-enhanced editing 4, smart, ai-powered edits ai-generated concepts. highlight generated instantly rewrite content shorter adjust tone regenerate refining works you. distinctiveness rank january — impact reach/rank measurement alignment core kpi solutions, qsr offers 2, canada offers, december 2025. time, collaboration layer. organized clearly visible for. gpt models gemini. lead performance higher iterations, resulting smoother plans credit [wallets] clearer, predictable, own. view remaining, wallet, history. expiring soon. china ‘new library’ tab . organization settings. heatmap instructions screen slight wording question. previously, “click anywhere image.” included images, confusing often interact image, important tested. ‘click image/text’ clear stimulus. csv – download reporting, sharing, offline use. clickable thumbnails preview summaries open button, direct urls. filtering country, category, information article. pack 6, faster, robust way test packaging behavioral shelf metrics, stronger branding insights, action. changed. notes templates defaults market, templates. automatically applied pillar, research. r scores percentiles 3rs (reach, resonance response) viewed percentile distribution chart 2.0 products. absolute crosstabs. provides scores. competitor intel tool. surfaces analyzes activity, looks offerings, points difference, threats, opportunities inform grandchild restaurant 1, restaurants allow broader, realistic list items, rather limited items child category. consumers actually order menus provide november france germany (en) fieldwork status states clarify progress. collected checked quality, just crunching numbers. checking checks flagged issue working resolving soon go article monitor collection tracking general (ga) cpg, durables, featuring always-on tracker one-off snapshot offer real-time, cost-disruptive dashboards ehrenberg-bass kpis. “view results” homepage, page, completion emails, take (where available). navigate reports, before. findings act faster.  redesigned concise headings subheadings condensed standardized expandable “details” visuals (bar charts, displays, etc.) october come excel files. formatting position column (shows randomised/fixed/exclusive) merged quota rows values view.  flexibility. nested piping piped single-choice grid rules per [beta] early, service limited-time promotions.  pacing outside uk. pacing. scoping enquiry form removes permissions, audience. “amplify” “amplify cpg qsr” qsr.” differentiation future developed evolved advertising system. stims different feature (excl. ideas). removed, former streamlining navigation. fork 17, sessions creative directions losing original work. point fork, copy session created. continue iterating usual, intact. warning message edited another draft project, edit apply duplicate prioritize categories users. reduced respondent friction. ad-hoc cases design flow. follow-up previous responses. insert answers later blocks present text, reorder reposition open-ended global toggled administrator analysis, need. management. scheduling functionality sep manually clicking “launch.” section. suggested provided, entered. zones displayed. orders require manual handling, online/offline studies. correction discount 27, percentage affect prices. incorrectly services, corrected. out-of-home. tv, us. 'test concept' fmcg ‘test concept’ interface. eligible hubs/generated suitable fmcg. enabled activateit variations become checkout. free trial hub. normative zappi's asset asset. timelines action behavior screenit 2.0. recommend 7, report. (except storyboard 2.0). ‘add consultancy’ specify analyzed. tiered adjusts stims. consultancy deep dive 5. fees in-depth geographic targeting city tier cities. cities (beijing, shanghai, remaining locations). limit maximum number allowed 2.0, reducing 80 60. controls stage. status, including actions required ‘get help’ in-progress submit pre-filled routed fulfilment pause needed dwise only) customers, on. noun listen to, audio digital non-social facebook instagram tiktok july 31, section sort list. consolidating autocoded verbatim align modular suite. themes default. sidebar. (youtube facebook) facebook). trigger error. issues caused platforms pdfs non-english previewing english, language. acacia, marc, test, audio, video). incidence (ir) estimation powered purespectrum (phase one) incident estimations data-driven approach, leveraging historical truth. phase anything, kind u\u0026amp;a, eshelf, m/a/r/c® rapid sofi trust, pain points, acacia avenue namer, e-shelf (legacy), text. refreshed error pages simplified. technical language simplified, call-to-actions understand next. common 400 500 reason emotion 24, called emotion. words word cloud associated comments. uncover granular verbatims specific emotional head details. multilingual sampling saudi arabia either arabic sample. market. 21, join, manage, connected prompted join sign-up. accept pending invites, orgs they’re leave org, “my account” you’ve we’ll show in. check activation pot tool, pots listed, zero credits. now, translation form, ‘translation’ 'area platform' drop-down. route requests team internally, process, resolution times. diagnose potential boardomatic crosstabs legacy versions. authentication login two-factor (2fa), sign-in (google, microsoft, linkedin), passkeys. improve troubleshooting, assignment sso (enterprise premium add-on). correcting corrected country\u0026gt;stage charts. dropdown permanently changed admin. newly revised previously randomize grid-type toggle randomization score sales impact. accessed crosstabs  estimator comprehensive askanything (beta) supports revision. receive optimized pdf, revisions, guided actual feedback. smcg vertical slow moving goods digital, project. themed categorized assigned percentages comments tagged positive, neutral, client brand, competitor, non (amplify verticals, executional development) whether linear only, verticals) information, articles digital. methodology chapter line context gathered structured. diagnosis effectiveness, allowing nuanced, moment-by-moment radio podcast advertising. comes questionnaire bring admin, users, them, status. spreadsheet. in-nav bar. sent productboard. customer easy-to-access item. increased (us 10 applicable due reviewed. enhancement screening 2 each, setup captured properly, improvement limiting downloaded top 100 combinations. ensures in-platform. visual uses latest gpt-image-1. series view, preview, restore versions cultural sensitivity percentages.  negative. rank. “telco” “essential services” known \"telco\", vertical-specific tile \"essential services\" ethnicity food beverage census practices. improves hispanic population inclusive audiences. headers pre-survey post-survey ‘+new’ incl. (uk concepts, multi-stimulus believability grid-style layout. performed accessibility exporting data. live. efficiently past tools inputs guide high-quality ideation. creations in-context knowledge embedded experience, enabling guidance enhance security, reliability, first migrated period, password logging time. deprecated sunsetted replacement able 1.0, surveys. retail vertical. improvements, classification switch unpriced priced. calculated purchase intent (assuming reasonable price) priced concept. chart, find, cross-stim significance overall pages. appendix, database (percentile) metrics. services expert-led maximize value platform, hands-on guidance. detail drawer qualifying, disqualifying, filler included. randomization, displayed line-by-line. language/country lists condensed. % quotas. serviced fee appropriate, optimal servicing fulfillment launched. $1,000 (or equivalent currencies support) id. telco markets) live move, add, delete sections. likes, dislikes, percentages. financial markets). march, teamspace, more. currently workspace. 'select all' bulk-select functionality. well projects. multi-stim comparison tech removed demographic refinement national age gender region removed. table introduced pagination show/hide columns resizable drag-and-drop reordering sticky user-friendly instagram, cpg/qsr (previously us). ‘advantage’ ‘distinctiveness’ phrase “already available” end made, auto-generated survey. produced combining human expertise ai. “brand appeal” changing “branded reporting \"brand appeal\" \"branded appeal.\" underlying model, (not on). metrics found access. recall ad-to-ad sig appendix. color schemes appropriate vibrant rag colors color-coded distinct palette. color-coding within. testing, strongest meaningfully another. metric descriptions info panel, here. breakdown wish test. guidelines linked throughout static, video, up-to-date breadth ideal ratios environments. removing sharing retain collaborators drawer. but, function sharing. demand. reference x (formerly twitter) date name, ‘twitter’ referenced ‘x twitter)’ impacts 1.0/1.3 products, usage facebook/youtube (digital influencer viral (tv digital) 'low size' scores, notified label size drops n=100 n=30. n=150 hide n=50. careful interpretation, fewer 50 tech, finance (services) 2024 finance, enhancements. pack, steps. autocoding retailer optional, indicators view. confidence customizable preset levels (90%, 95% 99%) browsing wider range before, present. note, immediately listed 5, exciting paste snippets, grid-scale pricing visuals. calculation ranking. method considers score's distribution, dataset's mean deviation—not give nuanced performance. change, notice differences 'incomplete projects' collecting responses, draw conclusions results. likelihood interpreting incomplete weighting applied. disabled completes. study completes, email ready. simplify complexity, stories. corrective coding, numbers seen. price. on-platform ticketing today, \"structure form” on-platform, queries troubleshooting communication encourage tickets submitting channel forward. lab (part group agents) supercharge ideation creation. offering labs. optimizer, uk). special characters. addresses searches business unit-specific why. (as released innovation early) industry comparisons near future. stories written accommodate countries fieldwork. starting idea, know messaging coming ads, less output average ads/ideas domains accessing remove haven’t summer “duplicate stimuli” audience, duplicating inputs. roadmap link effort meaningful precision (decimal places) (watched ad, emotion, intensity, uplift, check, potential, drivers) suite correct interpretation sign overview detailed restored 1.3, 1.0. viewer interpret, theses (1.0/1.3 versions) rescales there’s drop viewers, you’ll contained length watched plays permissions role role-based them. specifically, public (activate fmgc qsr) resonates most. holistic best specifics industry. commercial routes success amongst audiences, adopters. diagnostics feedback, heat maps, attributes reactions. optimizer. assets. heatmaps areas interest (text images) coded reactions highlighter determine portions like/dislike reaction emojis assess sentiment a/b tests preference rating perceptions, assessment, compares premiumness paying explanation notes. assessment; emoji assessment love intuitive appeal quantity frequency understanding growth (qsr smaller facing simpler auto-coded quotes billing set, cloning copying orders. country. usd. currency, is. driven subscriptions. (image text) winners ranking sorted winners' low count (heatmaps actionable predefined selector | available, 200 800 cell. cell (200 boardomatic, digital). 1.3 offered zappi-woxi partnership connect volumetric forecasting predictive analytics decision-making. aged 55 older, providing demographic. colors. consistently maintained solution, viewing. certified consultants consultants, labelled distinguish others visiting consultant label. \"zappi consultants\"","categories":{"current":{"id":1369625,"name":"Platform Admin and Settings","url":"/platform-admin-and-settings"}},"category_param":"platform-admin-and-settings"}},{"question":{"category_id":1364469,"account_id":33151,"created_at":"2026-05-08T17:16:38.715Z","tag_names":["engage","initiate"],"answer_sample":"Activate It Early helps you identify early concepts with the best in-market poten","long_answer_sample":"Activate It Early helps you identify early concepts with the best in-market potential — and make them better. Thanks to nuanced strategic guidance, category benchmarks and industry-leading target audience identification, you can prioritize your early stage concepts and allocate resources more effectively. AI-powered concept optimization \u0026amp; rich d","language_id":1,"id":3802463,"last_published_date":"September 16th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"activate early helps identify concepts best in-market potential — make better. thanks nuanced strategic guidance, category benchmarks industry-leading target audience identification, can prioritize stage allocate resources effectively. ai-powered concept optimization \u0026amp; rich diagnostics like open-ended feedback, heatmaps, system 1 emotional reactions help effectively optimize ones. tailored industry specifics available fast moving consumer goods quick service restaurants.  testing process monadic test understand growth use comprehensive set kpis performance including classification based trial breakthrough potential. specifics. sample size 200 broad users. will unlock targeted assess overall opportunity (according brand principles). analysis done via side-by-side using robust benchmarking includes open ended feedback auto-coded theming likes dislikes, attributes, assessment emojis stimuli guidelines early, 4 key elements product / pack feature visualization - rough design sketch. name logo, important context influences decision making. bite-sized description, reflective people consume information engaging traditional long-form concepts. focus what’s describe conversational manner. include benefit statement rational justification. specifications. flavors, variants, features, sizes/servings (including weight volume), ingredients, purchased, price. priced concepts, price exposure introduced later survey shouldn’t included part stimuli. unpriced respondents asked premiumness. full explanation inputs found page 11.  questionnaire flow look different organization organization, especially industry. three standard offerings goods. restaurants. restaurants offers high level linked below. view methodology guide. follow easy configuration guide project. making decisions measures (scaled purchase likelihood ) (average distinctiveness advantage) premiumness utilizing relevant benchmark choose approaches concept’s ability outpace competition. normative country norms provide consumers rate relation wide range products within category; minimum 20 required benchmark. user defined (tagged) closely related group precise close-in competitors and/or portfolio; 5 recommended direct two tested together, statistical significance used directly compare metrics across understanding framework strong adopters listed \"strong adopters\" resonate exhibit behaviors adoption. total try new first becomes shorter period time average person. whether idea appealing adopters, potentially innovation, longer risk leaving ideas cutting room floor. classified five \"buckets,\" measures, scale sustain amongst prioritized. develop articulation research final commercial viability. prioritized exploited quickly pioneer lost. short term competitive considered innovative enough maintain excitement long. short-term revenue opportunities needed essential. see consumers. further, considering highlight wider audience. seed grow modest trial. consider forwards slower/alternative routes market, limited distribution test-and-learn approach. confirmed adopters. capitalize swiftly smaller alternative emergent drive distinction advantage perceptions low potential, suggesting trend innovation. monitoring re-assess near future. on-trend developing explore opportunity. rework moderate-to-low either investigate profiles, analyze, retest, deprioritize. exploring confirm progress \"seed grow\" perspective confirmed. details quadrant chart works here. indicators indicator shows \"top 2 box\" calculations corresponds question (summarized below). sidebar configure measure display, profile/subgroup, display type. ...how likely buy [product] reasonable qsr ask order likelihood. [price]. knowing price, give clean read power itself, impact pricing. (worth paying for). similar (assessed different) ...agree disagree following [product/item/offering] better currently report relevance, emotion, clarity, believability   profiles define create subgroups, get clear among reports. powerful dislikes themes heatmaps image test, reaction concept, intuitive measurement universal language attributes occasions (fmcg), ingredients (qsr), deal seekers (qsr offers). ai generated revision allows description might applied onto trained zappi. explain made changes offer updated visual tips show tweak packaging. generate revised general well specific (profile). experimenting free beta, 2.0 fmcg find optimized revisions now broader geographic portfolio dependent llm's evolving capability handle languages. download clicking banner top reporting output straight tile (click dots bottom right ‘generate variations’) want concept. wish group, select profile. purpose head start optimization. encourage great starting point judgment. we’ve seen significant improvements agent pointed zappi data. consumers, 20% saw improvement vs original however, know combining ai-driven human insight leads results. ai's analytical analyzes data opportunities. efficiency accelerates process, saving resources. data-driven insights uncovers patterns trends informed decision-making. expertise humans contextual knowledge. refinement adaptability apply creative thinking refine maximum adjust strategies changing needs. quality assurance oversight ensures meet desired criteria. experiment it, combine prowess expertise, send suggestions improve model. don’t once, times, something slightly time. curious works, security, owns dedicated ai-powererd article. reports ai-generated upon completion provides concise summary results diagnosis why. produced interpret diagnose responses ai. variations single multiple stims comparisons one only. become cross stories written english accommodate countries fieldwork.","name":"Activate It Early","votes":0,"is_published":true,"slug":"activate-it-early","first_category":"Activate","categories_display_for_views":"Activate","parent_categories":[1364469,1364451],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/activate/activate-it-early?from_search=240113179","host":"https://learn.zappi.io","body_txt":"activate early helps identify concepts best in-market potential — make better. thanks nuanced strategic guidance, category benchmarks industry-leading target audience identification, can prioritize stage allocate resources effectively. ai-powered concept optimization \u0026amp; rich diagnostics like open-ended feedback, heatmaps, system 1 emotional reactions help effectively optimize ones. tailored industry specifics available fast moving consumer goods quick service restaurants.  testing process monadic test understand growth use comprehensive set kpis performance including classification based trial breakthrough potential. specifics. sample size 200 broad users. will unlock targeted assess overall opportunity (according brand principles). analysis done via side-by-side using robust benchmarking includes open ended feedback auto-coded theming likes dislikes, attributes, assessment emojis stimuli guidelines early, 4 key elements product / pack feature visualization - rough design sketch. name logo, important context influences decision making. bite-sized description, reflective people consume information engaging traditional long-form concepts. focus what’s describe conversational manner. include benefit statement rational justification. specifications. flavors, variants, features, sizes/servings (including weight volume), ingredients, purchased, price. priced concepts, price exposure introduced later survey shouldn’t included part stimuli. unpriced respondents asked premiumness. full explanation inputs found page 11.  questionnaire flow look different organization organization, especially industry. three standard offerings goods. restaurants. restaurants offers high level linked below. view methodology guide. follow easy configuration guide project. making decisions measures (scaled purchase likelihood ) (average distinctiveness advantage) premiumness utilizing relevant benchmark choose approaches concept’s ability outpace competition. normative country norms provide consumers rate relation wide range products within category; minimum 20 required benchmark. user defined (tagged) closely related group precise close-in competitors and/or portfolio; 5 recommended direct two tested together, statistical significance used directly compare metrics across understanding framework strong adopters listed \"strong adopters\" resonate exhibit behaviors adoption. total try new first becomes shorter period time average person. whether idea appealing adopters, potentially innovation, longer risk leaving ideas cutting room floor. classified five \"buckets,\" measures, scale sustain amongst prioritized. develop articulation research final commercial viability. prioritized exploited quickly pioneer lost. short term competitive considered innovative enough maintain excitement long. short-term revenue opportunities needed essential. see consumers. further, considering highlight wider audience. seed grow modest trial. consider forwards slower/alternative routes market, limited distribution test-and-learn approach. confirmed adopters. capitalize swiftly smaller alternative emergent drive distinction advantage perceptions low potential, suggesting trend innovation. monitoring re-assess near future. on-trend developing explore opportunity. rework moderate-to-low either investigate profiles, analyze, retest, deprioritize. exploring confirm progress \"seed grow\" perspective confirmed. details quadrant chart works here. indicators indicator shows \"top 2 box\" calculations corresponds question (summarized below). sidebar configure measure display, profile/subgroup, display type. ...how likely buy [product] reasonable qsr ask order likelihood. [price]. knowing price, give clean read power itself, impact pricing. (worth paying for). similar (assessed different) ...agree disagree following [product/item/offering] better currently report relevance, emotion, clarity, believability   profiles define create subgroups, get clear among reports. powerful dislikes themes heatmaps image test, reaction concept, intuitive measurement universal language attributes occasions (fmcg), ingredients (qsr), deal seekers (qsr offers). ai generated revision allows description might applied onto trained zappi. explain made changes offer updated visual tips show tweak packaging. generate revised general well specific (profile). experimenting free beta, 2.0 fmcg find optimized revisions now broader geographic portfolio dependent llm's evolving capability handle languages. download clicking banner top reporting output straight tile (click dots bottom right ‘generate variations’) want concept. wish group, select profile. purpose head start optimization. encourage great starting point judgment. we’ve seen significant improvements agent pointed zappi data. consumers, 20% saw improvement vs original however, know combining ai-driven human insight leads results. ai's analytical analyzes data opportunities. efficiency accelerates process, saving resources. data-driven insights uncovers patterns trends informed decision-making. expertise humans contextual knowledge. refinement adaptability apply creative thinking refine maximum adjust strategies changing needs. quality assurance oversight ensures meet desired criteria. experiment it, combine prowess expertise, send suggestions improve model. don’t once, times, something slightly time. curious works, security, owns dedicated ai-powererd article. reports ai-generated upon completion provides concise summary results diagnosis why. produced interpret diagnose responses ai. variations single multiple stims comparisons one only. become cross stories written english accommodate countries fieldwork.","categories":{"current":{"id":1364469,"name":"Activate","url":"/activate"}},"category_param":"activate"}},{"question":{"category_id":1369648,"account_id":33151,"created_at":"2026-05-06T10:57:53.770Z","tag_names":["simple setup","user-friendly"],"answer_sample":"We have enhanced the configuration experience for Screen It 2.0, Activate It and ","long_answer_sample":"We have enhanced the configuration experience for Screen It 2.0, Activate It and Activate It Early. When you start a new project, select the New Configuration Option. The new configuration screen shows every part of the process consolidated on the same screen so you don’t have to flip between pages. Section 1 is where you will add your stimuli and f","language_id":1,"id":3799144,"last_published_date":"September 16th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"enhanced configuration experience screen 2.0, activate early. start new project, select option. shows every part process consolidated don’t flip pages. section 1 will add stimuli fill required details, 2 covers additional options included base price solution like custom questions insights. step name choose country, category audience (if applicable). editing project. make sure correct market, category. important decision affects rest survey well analytics learning time. haven’t already, head article information. using need audience. check selection article. it, tied choice, information, representative audiences audience, appropriate sample size appear. always defaults recommended size, can adjust needed. amplify solutions, deep dive specific audiences. learn subgroup boosts. stimuli. now test. media requirements since vary solution. solutions may upload stim. 10. 3 details stim(s). uploaded, click pencil edit one. one.  slightly different, see detail. stim enter text description concept. fomat stims. use only, images, both. type, image evaluation (where applicable), ranking metric dropdown lists.   concept here, swap image. displayed charts reports analysis. respondents won’t name, abbreviation internally respondent facing used survey. include anything description, exclude information pricing cover later. next brand whether you’re testing existing different name. example, vivid spark energy drinks sugar free blueberry flavor. format multiple sizes formats, one here. variation concept, single format. substitutions 20 competitor products might unavailable. you’ll least 2. attributes test for. common from. attributes. optional metrics point, items move configuration. depending use. we’ll example 2.0. variant purchase question help gain insight two buying scenarios. likelihood asked rate likely variant. helps show variety’s appeal relation other. trial first time try it. results predict in-market sales split. stims complete stim, turns green. moving either way one, populate another save screen, duplicate delete option want surveys setup. names descriptions remain unchanged, still carried original from… selected stim’s images directly screen. filled second section. 4 add-ons right side page includes add-on lets usually filtering body gather seen following survey, guide, quickly guidance best practices questions, results, 5 total questions. library organized sections easier access. display create process. previous projects found library. library, automatically migrated team zappi before, saved projects. searching key words search bar find filter types. question, ‘+ new’ bar. type details. added, rearrange exposed dots drag “core questions” insights list like. research goal determine answered. require detail, others simply option, hover mark icon. preview launching, ‘preview survey’, ‘prepare survey’ window. ways see. browser, download pdf, share testable version link. happy configuration, checkout. 6 pacing scheduling date launch. times timezone. benefits work normal hours schedule project launch sample. it’s particularly useful working global markets. consistency launching achieve sample, rather set up. run longer period improve results. days research, greater chance getting responses broader segments people work, activities, availability week. running 7 ensures everyone respond regardless routines. know days, shorter windows better you. default, recommend 2-day available. finally, toggle notify members launches. review summary. go back change, button upper left ready launch! ready, that’s it! sit let handle rest. able watch progress fieldwork homepage, send email complete. post-launch started guide","name":"Easy Configuration Experience","votes":0,"is_published":true,"slug":"easy-configuration-experience","first_category":"Platform Tours","categories_display_for_views":"Platform Tours","parent_categories":[1369648,1338873],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/platform-tours/easy-configuration-experience?from_search=240113179","host":"https://learn.zappi.io","body_txt":"enhanced configuration experience screen 2.0, activate early. start new project, select option. shows every part process consolidated don’t flip pages. section 1 will add stimuli fill required details, 2 covers additional options included base price solution like custom questions insights. step name choose country, category audience (if applicable). editing project. make sure correct market, category. important decision affects rest survey well analytics learning time. haven’t already, head article information. using need audience. check selection article. it, tied choice, information, representative audiences audience, appropriate sample size appear. always defaults recommended size, can adjust needed. amplify solutions, deep dive specific audiences. learn subgroup boosts. stimuli. now test. media requirements since vary solution. solutions may upload stim. 10. 3 details stim(s). uploaded, click pencil edit one. one.  slightly different, see detail. stim enter text description concept. fomat stims. use only, images, both. type, image evaluation (where applicable), ranking metric dropdown lists.   concept here, swap image. displayed charts reports analysis. respondents won’t name, abbreviation internally respondent facing used survey. include anything description, exclude information pricing cover later. next brand whether you’re testing existing different name. example, vivid spark energy drinks sugar free blueberry flavor. format multiple sizes formats, one here. variation concept, single format. substitutions 20 competitor products might unavailable. you’ll least 2. attributes test for. common from. attributes. optional metrics point, items move configuration. depending use. we’ll example 2.0. variant purchase question help gain insight two buying scenarios. likelihood asked rate likely variant. helps show variety’s appeal relation other. trial first time try it. results predict in-market sales split. stims complete stim, turns green. moving either way one, populate another save screen, duplicate delete option want surveys setup. names descriptions remain unchanged, still carried original from… selected stim’s images directly screen. filled second section. 4 add-ons right side page includes add-on lets usually filtering body gather seen following survey, guide, quickly guidance best practices questions, results, 5 total questions. library organized sections easier access. display create process. previous projects found library. library, automatically migrated team zappi before, saved projects. searching key words search bar find filter types. question, ‘+ new’ bar. type details. added, rearrange exposed dots drag “core questions” insights list like. research goal determine answered. require detail, others simply option, hover mark icon. preview launching, ‘preview survey’, ‘prepare survey’ window. ways see. browser, download pdf, share testable version link. happy configuration, checkout. 6 pacing scheduling date launch. times timezone. benefits work normal hours schedule project launch sample. it’s particularly useful working global markets. consistency launching achieve sample, rather set up. run longer period improve results. days research, greater chance getting responses broader segments people work, activities, availability week. running 7 ensures everyone respond regardless routines. know days, shorter windows better you. default, recommend 2-day available. finally, toggle notify members launches. review summary. go back change, button upper left ready launch! ready, that’s it! sit let handle rest. able watch progress fieldwork homepage, send email complete. post-launch started guide","categories":{"current":{"id":1369648,"name":"Platform Tours","url":"/platform-tours"}},"category_param":"platform-tours"}},{"question":{"category_id":1364463,"account_id":33151,"created_at":"2026-05-06T10:49:43.098Z","tag_names":["innovation","solution"],"answer_sample":"No matter which stage of the product development journey you are in, we have the ","long_answer_sample":"No matter which stage of the product development journey you are in, we have the solution that will enable your organization to unlock fast and continuous iteration, with rigorous consumer insights in as little as 4 hrs. Whether you're looking to find and fast-track your best ideas, detect their early potential, optimize product elements like pack o","language_id":1,"id":3799139,"last_published_date":"September 5th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"matter stage product development journey in, solution will enable organization unlock fast continuous iteration, rigorous consumer insights little 4 hrs. whether looking find fast-track best ideas, detect early potential, optimize elements like pack price, validate concepts prior launch, got covered. guidelines point right direction, can fit business challenge. ideas - screen designs, names, claims, etc. ones development. prioritize, \u0026amp; pack, range, names more. prioritize based in-market potential launch. development.  rank narrow long list options ones. forced ranking chosen measure select impactful light diagnostics help winning open ended likes dislikes, heat maps, optional measures. relative assessment vs tested set (sequential), category benchmarks. max diff (no extra diagnostics).   wide variety stimuli, logos, claims image text format. 2-60 stimuli one test. flavors, ingredients, 5-40 concept reach price identify combinations increase impact idea designs stand shelf, work brand get shoppers buy product. optimal range maximize success. turf measures items (idea variations, packs etc.) monadic test holistically evaluate new updated learn in-shelf rich feedback clear guidance improve why. normative benchmarks category, sub-category level market level; ab testing. two testing objective reasonable (optimized van westendorp) understand acceptable perceived premiumness. perceptions mind already, confirm target buyers purchase likelihood. compared number monadically, launch 5 project pricing products activate way. you’ve developed concepts, audience, confident highest commercial potential. proven predictive outcomes across categories, allowing invest confidence. drive mid-to-late refine uses smart research design capture key drivers framework trial breakthrough strategic broad audience (n=200) industry-leading identification uncover growth opportunities comprehensive optimization ends, system 1 emojis, clean read ai results inputs volumetric forecasting holistic (n=300) including incrementality metrics consumption dynamics penetration optimizing pack/price/variant mix priced unpriced (image + text) monadically. project.","name":"Choosing the right Innovation solution for you","votes":0,"is_published":true,"slug":"choosing-the-right-innovation-solution-for-you","first_category":"How To","categories_display_for_views":"How To","parent_categories":[1364463,1364451],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/how-to/choosing-the-right-innovation-solution-for-you?from_search=240113179","host":"https://learn.zappi.io","body_txt":"matter stage product development journey in, solution will enable organization unlock fast continuous iteration, rigorous consumer insights little 4 hrs. whether looking find fast-track best ideas, detect early potential, optimize elements like pack price, validate concepts prior launch, got covered. guidelines point right direction, can fit business challenge. ideas - screen designs, names, claims, etc. ones development. prioritize, \u0026amp; pack, range, names more. prioritize based in-market potential launch. development.  rank narrow long list options ones. forced ranking chosen measure select impactful light diagnostics help winning open ended likes dislikes, heat maps, optional measures. relative assessment vs tested set (sequential), category benchmarks. max diff (no extra diagnostics).   wide variety stimuli, logos, claims image text format. 2-60 stimuli one test. flavors, ingredients, 5-40 concept reach price identify combinations increase impact idea designs stand shelf, work brand get shoppers buy product. optimal range maximize success. turf measures items (idea variations, packs etc.) monadic test holistically evaluate new updated learn in-shelf rich feedback clear guidance improve why. normative benchmarks category, sub-category level market level; ab testing. two testing objective reasonable (optimized van westendorp) understand acceptable perceived premiumness. perceptions mind already, confirm target buyers purchase likelihood. compared number monadically, launch 5 project pricing products activate way. you’ve developed concepts, audience, confident highest commercial potential. proven predictive outcomes across categories, allowing invest confidence. drive mid-to-late refine uses smart research design capture key drivers framework trial breakthrough strategic broad audience (n=200) industry-leading identification uncover growth opportunities comprehensive optimization ends, system 1 emojis, clean read ai results inputs volumetric forecasting holistic (n=300) including incrementality metrics consumption dynamics penetration optimizing pack/price/variant mix priced unpriced (image + text) monadically. project.","categories":{"current":{"id":1364463,"name":"How To","url":"/how-to"}},"category_param":"how-to"}},{"question":{"category_id":1364464,"account_id":33151,"created_at":"2026-05-07T21:16:05.310Z","tag_names":["ai creators","automated design"],"answer_sample":"Zappi Marketing AgentsTM The Zappi Marketing AgentsTM are a collection of Large L","long_answer_sample":"Zappi Marketing AgentsTM The Zappi Marketing AgentsTM are a collection of Large Language Model (LLM) assistants with embedded expertise, access to relevant data and chosen inputs to facilitate a wide array of virtual marketing related tasks. AI Concept Creation Agents AI Concept Creation Agents are a subset of the Zappi Marketing AgentsTM trained to","language_id":1,"id":3801628,"last_published_date":"September 5th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"zappi marketing agentstm collection large language model (llm) assistants embedded expertise, access relevant data chosen inputs facilitate wide array virtual related tasks. ai concept creation agents subset trained help generate new product concepts leveraging generative testing [activate activate early] normative [accessed agent]. brand's expertise brand guidelines, market research studies, etc]. zappi's generation. collectively, uncover ideas unique, consumer-centric concepts. enough test-ready potential breakthrough test, iterate, optimize keep fast-paced, competitive space. default vs custom customers subscription will agents. however, depending plan may option choose customizable extend functionality tailored specific business needs, require customization documentation order effective. plan, version agent following examples facilitator handles flow interactions agents, engages right time appropriate context, escalates unknowns back you. embeds personality tone voice. best practice aligns output formatting \u0026amp; writing practices. audience focuses demand spaces personas. creative generates based insights. category trends brings insights third-party internal tracking data. respondent roleplays consumer provides feedback. compliance flags legal regulatory risks. visual design creates image prompts visualization. feasibility commercially operationally viable. duplication ensures uniqueness across generated compared exists market. competitor intel surfaces analyzes intelligence. one level asset. finds macro trends, shopper signals, channel signals translates actionable implications. customer offers detailed can get understanding stimuli, gives concrete examples. considered outside available markets categories, requires using existing dataset qualitative extracts grounded, verbatim-led key capabilities benefits eliminating reliance slow, expensive, resource-heavy processes, brands ultimately bring better products faster frequently. automated ideation refinement refine ai-driven brainstorming, iterative development cycles, validation tasks, significantly reducing effort required create scaled ensure every adheres resonates target audience, expectations provided implementation, maintaining high relevance quality. benefit zappi’s years accumulated experience driving successful workshops, built “facilitator agent.” volume variety expand range without additional resource demands, identify winning faster. data-informed generation build past learnings utilizing early inform guide | integrate workflow interface directly platform seamlessly transition research, validate further. designed early-stage innovation workflows, time, effort, dependencies typically creation. automating stages refinement, enable teams faster, giving organization greater capacity explore, launch efficiently. privacy security iso 27001 certified adhere 420012023 iso/iec standards infrastructure. follow comprehensive policies multiple models platforms safeguard information times. data, respect use deployment within agentstm, well processing input them. including train control customer-provided survey , results, metadata, foundational models. used exclusively deliver services incorporated general-purpose shared training processes. customer’s treated confidential processed accordance contractual terms applicable protection laws. ai-powered features securely context customer's account services. information, employ expert-maintained taxonomy system anonymizes preserving categorical value, verbatim surfaced. please see trust portal policy practices policies.   teamspace permissions organized level. work clearly separated visible it’s intended for. add-on (and/or professional services) access. need - minimum 20 tested domain single category. and/or currently uk food, beverage, alcohol, personal care, qsr. don’t meet requirement now options agent, purchase norm/data seed asset we’ll source territory, historic competitors concepts, insight agent’s recommendation. make case, benchmarking part testing. size database must good robust learnings. add-on, cells preferred exception instead categories. subcategories, markets, align relevant. launched domain, ones include whether competitor’s. lab accessed two distinct ways. goals, needs expectations, representative determine fit suggest tier self-serve follows subscription-based model. you’ve purchased subscription, activated account. contact learn pricing plans. [virtual in-person] looking hands-on experience, offering, expert facilitated experience. add-ons gain premium enterprise subscription. 12 months monthly usage allowance included use-it-or-loose-it basis. plans three different small medium 3 5 10 25m tokens 50 sessions per month [approximately month]* 50m 100 100m 200 *this just approximation, take less average. ready started user start creating concepts! faqs token like word puzzle piece understand text. type sentence, whole words, breaks everything first. \"cat\" \"run\", parts \"ing\" \"pre\", punctuation marks, spaces. example, sentence \"i'm running\" might become \"i\", \"'m\", \"running.\" processes mean respond. number matters affects text handle power needs. session vary widely (for lots iteration prompting result higher usage). put perspective, 1 million equal full-length books (about 750,000 words book).  individual conversations. engage fresh starts pre-determined got set pull sessions. continually iterate generations updates original concept. re-open continue changes left off. add initial setup ecosystem strategy evolves hit maximum allowed plan. ongoing upgrade tiers . update retrain users/admins able core own. something ask update. hubs hub-specific instructions services, adjust upload documents (e.g., personas) stay aligned evolving strategy, factors change time. you’d prefer support, team assist setting optimizing agents.  packaging end cycle worry! similar phone contract, let know close running bolt-on overages month. use-it-or-lose-it basis roll subsequent months.","name":"AI Concept Creation Agents | Self-Service","votes":0,"is_published":true,"slug":"ai-concept-creation-agents-self-service","first_category":"Marketing Agents","categories_display_for_views":"Marketing Agents","parent_categories":[1364464,1364451],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/marketing-agents/ai-concept-creation-agents-self-service?from_search=240113179","host":"https://learn.zappi.io","body_txt":"zappi marketing agentstm collection large language model (llm) assistants embedded expertise, access relevant data chosen inputs facilitate wide array virtual related tasks. ai concept creation agents subset trained help generate new product concepts leveraging generative testing [activate activate early] normative [accessed agent]. brand's expertise brand guidelines, market research studies, etc]. zappi's generation. collectively, uncover ideas unique, consumer-centric concepts. enough test-ready potential breakthrough test, iterate, optimize keep fast-paced, competitive space. default vs custom customers subscription will agents. however, depending plan may option choose customizable extend functionality tailored specific business needs, require customization documentation order effective. plan, version agent following examples facilitator handles flow interactions agents, engages right time appropriate context, escalates unknowns back you. embeds personality tone voice. best practice aligns output formatting \u0026amp; writing practices. audience focuses demand spaces personas. creative generates based insights. category trends brings insights third-party internal tracking data. respondent roleplays consumer provides feedback. compliance flags legal regulatory risks. visual design creates image prompts visualization. feasibility commercially operationally viable. duplication ensures uniqueness across generated compared exists market. competitor intel surfaces analyzes intelligence. one level asset. finds macro trends, shopper signals, channel signals translates actionable implications. customer offers detailed can get understanding stimuli, gives concrete examples. considered outside available markets categories, requires using existing dataset qualitative extracts grounded, verbatim-led key capabilities benefits eliminating reliance slow, expensive, resource-heavy processes, brands ultimately bring better products faster frequently. automated ideation refinement refine ai-driven brainstorming, iterative development cycles, validation tasks, significantly reducing effort required create scaled ensure every adheres resonates target audience, expectations provided implementation, maintaining high relevance quality. benefit zappi’s years accumulated experience driving successful workshops, built “facilitator agent.” volume variety expand range without additional resource demands, identify winning faster. data-informed generation build past learnings utilizing early inform guide | integrate workflow interface directly platform seamlessly transition research, validate further. designed early-stage innovation workflows, time, effort, dependencies typically creation. automating stages refinement, enable teams faster, giving organization greater capacity explore, launch efficiently. privacy security iso 27001 certified adhere 420012023 iso/iec standards infrastructure. follow comprehensive policies multiple models platforms safeguard information times. data, respect use deployment within agentstm, well processing input them. including train control customer-provided survey , results, metadata, foundational models. used exclusively deliver services incorporated general-purpose shared training processes. customer’s treated confidential processed accordance contractual terms applicable protection laws. ai-powered features securely context customer's account services. information, employ expert-maintained taxonomy system anonymizes preserving categorical value, verbatim surfaced. please see trust portal policy practices policies.   teamspace permissions organized level. work clearly separated visible it’s intended for. add-on (and/or professional services) access. need - minimum 20 tested domain single category. and/or currently uk food, beverage, alcohol, personal care, qsr. don’t meet requirement now options agent, purchase norm/data seed asset we’ll source territory, historic competitors concepts, insight agent’s recommendation. make case, benchmarking part testing. size database must good robust learnings. add-on, cells preferred exception instead categories. subcategories, markets, align relevant. launched domain, ones include whether competitor’s. lab accessed two distinct ways. goals, needs expectations, representative determine fit suggest tier self-serve follows subscription-based model. you’ve purchased subscription, activated account. contact learn pricing plans. [virtual in-person] looking hands-on experience, offering, expert facilitated experience. add-ons gain premium enterprise subscription. 12 months monthly usage allowance included use-it-or-loose-it basis. plans three different small medium 3 5 10 25m tokens 50 sessions per month [approximately month]* 50m 100 100m 200 *this just approximation, take less average. ready started user start creating concepts! faqs token like word puzzle piece understand text. type sentence, whole words, breaks everything first. \"cat\" \"run\", parts \"ing\" \"pre\", punctuation marks, spaces. example, sentence \"i'm running\" might become \"i\", \"'m\", \"running.\" processes mean respond. number matters affects text handle power needs. session vary widely (for lots iteration prompting result higher usage). put perspective, 1 million equal full-length books (about 750,000 words book).  individual conversations. engage fresh starts pre-determined got set pull sessions. continually iterate generations updates original concept. re-open continue changes left off. add initial setup ecosystem strategy evolves hit maximum allowed plan. ongoing upgrade tiers . update retrain users/admins able core own. something ask update. hubs hub-specific instructions services, adjust upload documents (e.g., personas) stay aligned evolving strategy, factors change time. you’d prefer support, team assist setting optimizing agents.  packaging end cycle worry! similar phone contract, let know close running bolt-on overages month. use-it-or-lose-it basis roll subsequent months.","categories":{"current":{"id":1364464,"name":"Marketing Agents","url":"/marketing-agents"}},"category_param":"marketing-agents"}},{"question":{"category_id":1364460,"account_id":33151,"created_at":"2026-05-07T16:16:46.264Z","tag_names":[],"answer_sample":"Overview Since the Activate It and Amplify suites use a Representative Audience, ","long_answer_sample":"Overview Since the Activate It and Amplify suites use a Representative Audience, they also include a Profiles feature. Profiles allow you to filter your survey results by pre-grouping segments into a single click. For example, a Profile might be “All adults under 55”. When you select a Profile, it filters the entire dataset using the chosen demograp","language_id":1,"id":3801255,"last_published_date":"July 8th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"overview since activate amplify suites use representative audience, include profiles feature. allow filter survey results pre-grouping segments single click. example, profile might “all adults 55”. select profile, filters entire dataset using chosen demographics. choose males, reporting shows norm based male respondents. norms reference tied category. created \"beer\" applied \"spirits\". want analyze multiple categories, will need test consistently category create separate each.   different types two used zappi platform global custom available customers basic demographic like age, gender, region. constrained offers standard cut respondents age gender. although cover broad scope data, can give flexibility. curate top zoom data want. default, compares studies database fit definition. load client norm. charts crosstab, compare older midlifers, corresponding profile. original includes within ‘united states + food’ another norm, refresh selection chose ‘acme united domain. see change label study. full list 25 36 45 55 midlifers 35 - midlifer female manage admin, set display options use. click avatar bottom left screen, organization settings. go products, find product edit. dot menu right tab toggle hide. section now enabled profiles. profiles, you’ll pre-select country child gives flexibility larger measures (brand usage, ethnicity, etc.) from. pre-selected harmonization challenges across categories measures. criteria least 20 adverts it, minimum respondent base n=30 per concept/advert. search bar easily need. work grouping selected. unlike alone, affect stimuli analyzing. \"all 55,\" looking at, benchmark measure among 55. especially useful determine group tends skew certain direction responding expect current stimulus (i.e., males 18-55 tend higher purchase intent beer category). differences depending whether customer versus examples ‘adults 18 25’, configure 25’ get ads country, segmented selected instead ‘client category’ always scoped ‘country category’, scopes impact automatically scoping due result.  curated against, only. 'low size' warnings absolute scores notified size drops n=100. hidden n=30. percentile scores, inform n=150 hide chart n=50. norms, ensure careful interpretation, via warning fewer 50 studies.","name":"Profiles","votes":0,"is_published":true,"slug":"profiles","first_category":"Reporting","categories_display_for_views":"Reporting","parent_categories":[1364460,1369627,1364456],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/reporting/profiles?from_search=240113179","host":"https://learn.zappi.io","body_txt":"overview since activate amplify suites use representative audience, include profiles feature. allow filter survey results pre-grouping segments single click. example, profile might “all adults 55”. select profile, filters entire dataset using chosen demographics. choose males, reporting shows norm based male respondents. norms reference tied category. created \"beer\" applied \"spirits\". want analyze multiple categories, will need test consistently category create separate each.   different types two used zappi platform global custom available customers basic demographic like age, gender, region. constrained offers standard cut respondents age gender. although cover broad scope data, can give flexibility. curate top zoom data want. default, compares studies database fit definition. load client norm. charts crosstab, compare older midlifers, corresponding profile. original includes within ‘united states + food’ another norm, refresh selection chose ‘acme united domain. see change label study. full list 25 36 45 55 midlifers 35 - midlifer female manage admin, set display options use. click avatar bottom left screen, organization settings. go products, find product edit. dot menu right tab toggle hide. section now enabled profiles. profiles, you’ll pre-select country child gives flexibility larger measures (brand usage, ethnicity, etc.) from. pre-selected harmonization challenges across categories measures. criteria least 20 adverts it, minimum respondent base n=30 per concept/advert. search bar easily need. work grouping selected. unlike alone, affect stimuli analyzing. \"all 55,\" looking at, benchmark measure among 55. especially useful determine group tends skew certain direction responding expect current stimulus (i.e., males 18-55 tend higher purchase intent beer category). differences depending whether customer versus examples ‘adults 18 25’, configure 25’ get ads country, segmented selected instead ‘client category’ always scoped ‘country category’, scopes impact automatically scoping due result.  curated against, only. 'low size' warnings absolute scores notified size drops n=100. hidden n=30. percentile scores, inform n=150 hide chart n=50. norms, ensure careful interpretation, via warning fewer 50 studies.","categories":{"current":{"id":1364460,"name":"Reporting","url":"/reporting"}},"category_param":"reporting"}},{"question":{"category_id":1364459,"account_id":33151,"created_at":"2026-05-07T08:51:17.729Z","tag_names":["inquiries","personalized"],"answer_sample":"Overview Custom questions add flexibility to your survey by allowing you to inclu","long_answer_sample":"Overview Custom questions add flexibility to your survey by allowing you to include additional questions to the standard Zappi questionnaire. You can add these questions before and after they have been exposed to the stimuli. Let's say you're testing a new seasonal cinnamon flavor for your tea brand. You could ask your audience how often they choose","language_id":1,"id":3800542,"last_published_date":"July 7th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"overview custom questions add flexibility survey allowing include additional standard zappi questionnaire. can exposed stimuli. say testing new seasonal cinnamon flavor tea brand. ask audience often choose weekly basis types products purchase holidays. get optimal results, recommend adding five total per project. keep clear, concise, unbiased possible. allocate pre- post-exposure sections survey. pre-exposure come respondent use focused, filtering questions. respondents gather data project 1. click ”add question here” create existing one library. 2 question, pick first option, select type like add. ‘add question’ begin configuring question. 3. instead, second search scroll menu see available. one, question’. single choice multi open ended scale grid followed list answers, allowed answer option. randomize answers respondent. lock icon certain specific place randomizing rest. options fit ones provided. limiting 10 best practice. way open-ended text box numbered scale. adjusted desired “points” like. allows set format series items. common cases agreement scales multiple stimuli statements. just questions, rows. note will appear grid-list itself. optimized view grid-style difficult small mobile screens. found method creates possible user experience screen sizes.   exclusive option either default, \"none above\" (e.g. \"prefer answer.\" \"i remember.\"). override default. available following single/multi grids library lets manage organization uses across projects. done, re-use compare results projects (for solutions). learn faq 20 projects, norm yes, solutions norms. needs exactly project, important","name":"Custom questions","votes":0,"is_published":true,"slug":"custom-questions","first_category":"Project configuration","categories_display_for_views":"Project configuration","parent_categories":[1364459,1364450,1369625],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/project-configuration/custom-questions?from_search=240113179","host":"https://learn.zappi.io","body_txt":"overview custom questions add flexibility survey allowing include additional standard zappi questionnaire. can exposed stimuli. say testing new seasonal cinnamon flavor tea brand. ask audience often choose weekly basis types products purchase holidays. get optimal results, recommend adding five total per project. keep clear, concise, unbiased possible. allocate pre- post-exposure sections survey. pre-exposure come respondent use focused, filtering questions. respondents gather data project 1. click ”add question here” create existing one library. 2 question, pick first option, select type like add. ‘add question’ begin configuring question. 3. instead, second search scroll menu see available. one, question’. single choice multi open ended scale grid followed list answers, allowed answer option. randomize answers respondent. lock icon certain specific place randomizing rest. options fit ones provided. limiting 10 best practice. way open-ended text box numbered scale. adjusted desired “points” like. allows set format series items. common cases agreement scales multiple stimuli statements. just questions, rows. note will appear grid-list itself. optimized view grid-style difficult small mobile screens. found method creates possible user experience screen sizes.   exclusive option either default, \"none above\" (e.g. \"prefer answer.\" \"i remember.\"). override default. available following single/multi grids library lets manage organization uses across projects. done, re-use compare results projects (for solutions). learn faq 20 projects, norm yes, solutions norms. needs exactly project, important","categories":{"current":{"id":1364459,"name":"Project configuration","url":"/project-configuration"}},"category_param":"project-configuration"}},{"question":{"category_id":1369646,"account_id":33151,"created_at":"2026-05-06T09:38:15.809Z","tag_names":["beginners","help"],"answer_sample":"What do I need in order to launch a project? What does the process of running a p","long_answer_sample":"What do I need in order to launch a project? What does the process of running a project with Zappi look like? Our Getting Started Guide will help you get started.   Will Zappi provide the sample for my project? What are my options for sampling on a Zappi study? Zappi partners with a wide variety of panels, which are made up of both global and local ","language_id":1,"id":3799094,"last_published_date":"September 4th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"need order launch project process running zappi look like getting started guide will help get started.   provide sample options sampling study partners wide variety panels, made global local manage double opt-in well sources utilize mix panels affiliate networks/sources. learn zappi's approach read audiences. configuring project, can redefine target group or, go nationally representative audience offers different configuration process. either pick audience, diverse (where available) choose predefined one. find fits criteria, opt touch us, build custom you, additional cost. example selection surveys/product questionnaire examples available yes, survey products platform. log account page see tools you. product tile, click menu (three vertical dots) select, \"info.\" product's info page, use drop right side select correct market/language. download automatically selected. change standard associated them. wording questions changed – scalability comparability purposes. however, option customize things certain products, you’ll able configuration. you’re add fee. long take results typically within 6-24 hours, although timings may vary product. manager, submit request emailing support@zappistore.com you’d time estimation current project. receive reports send report closes project’s ready, email confirming this. reports, head exporting analysis. don’t operate platform, configure \u0026amp; makes incredibly easy database time. consultant behalf, please contact customer consultancy. consultancy services check service page. analyze create zappi’s reporting platform provides quick three-step export readily digestible report. multiple charts tab apply filters norms minutes. this, guidelines analysis article. want someone highlighting findings, you! contacting zapp directly via on-platform support form queries team. question mark button bottom left corner open menu, 'contact support'. fill details question. submitted question, acknowledgement team, back advice update query two business hours*. *monday - friday uk 7am 6pm usa eastern 9am / pacific first point requesting possible, efficient way resolving questions. assistance troubleshooting support, try article.  type issues team anything looks unusual, place wrong suspected bugs data translation load stalled still talk absolutely. following optimizing usage maximizing adoption value managing commercial relationship expanding partnership requests professional including pricing navigating advanced maintaining set up, new users post initial implementation","name":"New Users FAQ","votes":0,"is_published":true,"slug":"new-users-faq","first_category":"Login and Security","categories_display_for_views":"Login and Security","parent_categories":[1369646,1338873],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/login-and-security/new-users-faq?from_search=240113179","host":"https://learn.zappi.io","body_txt":"need order launch project process running zappi look like getting started guide will help get started.   provide sample options sampling study partners wide variety panels, made global local manage double opt-in well sources utilize mix panels affiliate networks/sources. learn zappi's approach read audiences. configuring project, can redefine target group or, go nationally representative audience offers different configuration process. either pick audience, diverse (where available) choose predefined one. find fits criteria, opt touch us, build custom you, additional cost. example selection surveys/product questionnaire examples available yes, survey products platform. log account page see tools you. product tile, click menu (three vertical dots) select, \"info.\" product's info page, use drop right side select correct market/language. download automatically selected. change standard associated them. wording questions changed – scalability comparability purposes. however, option customize things certain products, you’ll able configuration. you’re add fee. long take results typically within 6-24 hours, although timings may vary product. manager, submit request emailing support@zappistore.com you’d time estimation current project. receive reports send report closes project’s ready, email confirming this. reports, head exporting analysis. don’t operate platform, configure \u0026amp; makes incredibly easy database time. consultant behalf, please contact customer consultancy. consultancy services check service page. analyze create zappi’s reporting platform provides quick three-step export readily digestible report. multiple charts tab apply filters norms minutes. this, guidelines analysis article. want someone highlighting findings, you! contacting zapp directly via on-platform support form queries team. question mark button bottom left corner open menu, 'contact support'. fill details question. submitted question, acknowledgement team, back advice update query two business hours*. *monday - friday uk 7am 6pm usa eastern 9am / pacific first point requesting possible, efficient way resolving questions. assistance troubleshooting support, try article.  type issues team anything looks unusual, place wrong suspected bugs data translation load stalled still talk absolutely. following optimizing usage maximizing adoption value managing commercial relationship expanding partnership requests professional including pricing navigating advanced maintaining set up, new users post initial implementation","categories":{"current":{"id":1369646,"name":"Login and Security","url":"/login-and-security"}},"category_param":"login-and-security"}},{"question":{"category_id":1364469,"account_id":33151,"created_at":"2026-05-18T15:32:53.680Z","tag_names":["engagement","setup"],"answer_sample":"Stimuli Guidelines In Activate It, concept should have 4 key elements: A product ","long_answer_sample":"Stimuli Guidelines In Activate It, concept should have 4 key elements: A product / pack / feature image (photo or digitally rendered) which looks/feels like something consumers would see in-market.\nA brand name and logo, which are an important context that influences decision making.\nBite-sized description, reflective of how people consume informati","language_id":1,"id":3816288,"last_published_date":"September 16th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"stimuli guidelines activate it, concept 4 key elements product / pack feature image (photo digitally rendered) looks/feels like something consumers see in-market. brand name logo, important context influences decision making. bite-sized description, reflective people consume information engaging traditional long-form concepts. focus what’s describe conversational manner. include benefit statement emotional rational justification. description necessary smcg services finance products usually part visual. specifications. flavors, variants, features, sizes/servings (including weight volume), ingredients, can purchased, price. specifications optional inputs vary industry (cpg, qsr, services, finance). price exposure introduced later survey included stimuli. learn . questionnaire flow testing look different organization organization, especially industry. standard offerings fast moving consumer goods companies quick service restaurants - offers high level linked below. view methodology guide. configuration guide check easy get help configuring project.","name":"Activate It | Survey and Configuration","votes":0,"is_published":true,"slug":"activate-it-survey-and-configuration","first_category":"Activate","categories_display_for_views":"Activate","parent_categories":[1364469,1364451],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/activate/activate-it-survey-and-configuration?from_search=240113179","host":"https://learn.zappi.io","body_txt":"stimuli guidelines activate it, concept 4 key elements product / pack feature image (photo digitally rendered) looks/feels like something consumers see in-market. brand name logo, important context influences decision making. bite-sized description, reflective people consume information engaging traditional long-form concepts. focus what’s describe conversational manner. include benefit statement emotional rational justification. description necessary smcg services finance products usually part visual. specifications. flavors, variants, features, sizes/servings (including weight volume), ingredients, can purchased, price. specifications optional inputs vary industry (cpg, qsr, services, finance). price exposure introduced later survey included stimuli. learn . questionnaire flow testing look different organization organization, especially industry. standard offerings fast moving consumer goods companies quick service restaurants - offers high level linked below. view methodology guide. configuration guide check easy get help configuring project.","categories":{"current":{"id":1364469,"name":"Activate","url":"/activate"}},"category_param":"activate"}},{"question":{"category_id":1364478,"account_id":33151,"created_at":"2026-05-10T23:54:09.213Z","tag_names":[],"answer_sample":"Overview Making the right comparisons is critical to decision making. With Zappi,","long_answer_sample":"Overview Making the right comparisons is critical to decision making. With Zappi, you can benchmark in a flexible, dynamic way, enabling you to draw on the best available comparisons for the decision you need to make.   You can use an aggregate of prior survey responses, a norm, as your benchmark. Comparing your results to a norm allows you to deter","language_id":1,"id":3806888,"last_published_date":"September 5th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"overview making right comparisons critical decision making. zappi, can benchmark flexible, dynamic way, enabling draw best available need make.   use aggregate prior survey responses, norm, benchmark. comparing results norm allows determine \"what good looks like\" key metrics. shown alongside aggregated way report. often mean score top box, sometimes tested statistical significance. used calculation percentile score, show idea scores comparison rest database  zappi calculate norms  offers multiple different types norms suit particular needs. type description curated country category specific, high-quality benchmarks designed mirror real-world marketplace. carefully large extent, funded accurately reflect market. reviewed annually remain fresh year-to-year. case gives reflects real ad product perform world, needs compete customer attention ads products categories time. read norms. fixed built continuously updated like norm. requested fit need. may representative groups adverts ideas. updated, though customers request update customized later needed. purpose-built specific scenarios. example, super bowl great testing created specifically event. organic aggregating measure across assets zappi. take form country/category norms, made data meets chosen criteria. past testing. include historical evolve time tested.  allow compare pool similar anything new previous know performed well in-market. run tests competitor’s ideas concepts theirs.   measures general, generated asked every survey. wherever available, will see quick report, charts.   reports applied report hovering heading. important note! snapshot project run. come back re-analyze customize charts, end slightly numbers, especially analysis. keep original concept able refer reviewing actually world vs. prediction confident shows result decisions. want review behind decisions future still based on.  charts comparison. usually, default applied. analyze using select tab next chart scroll populations. either less global filtering, filtered category, stage development asset animatic, final cut. specify date tab. selecting provide flexibility analysis, calculated majority products. options 1st current month selected study today automatically reports, set completed. checking blue bar top. grey means yet reached minimum number make statistically relevant. faq easily included name. transparency, footnote slide share export platform. anyone view actual proprietary customers. advertising exception. list makes full transparency. needed create 20 stimuli build smallest give relevant databases grow diversify, become stable. includes 50 cases, it’s internal competitive smaller find overall database hundreds thousands stimuli, instances market, industry.  situation suggestions fewer, highly cases including ideas/products/ads competitors. testing, cell (asset) results. ad/idea/product successful in-market, competitor beat, within campaign.   broader geographic region, adjacent advanced functionality filter. early since little nuanced, check article amplify helpful links 2026","name":"Norms","votes":0,"is_published":true,"slug":"n-norms","first_category":"Norms","categories_display_for_views":"Norms","parent_categories":[1364478,1364456],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/norms/n-norms?from_search=240113179","host":"https://learn.zappi.io","body_txt":"overview making right comparisons critical decision making. zappi, can benchmark flexible, dynamic way, enabling draw best available need make.   use aggregate prior survey responses, norm, benchmark. comparing results norm allows determine \"what good looks like\" key metrics. shown alongside aggregated way report. often mean score top box, sometimes tested statistical significance. used calculation percentile score, show idea scores comparison rest database  zappi calculate norms  offers multiple different types norms suit particular needs. type description curated country category specific, high-quality benchmarks designed mirror real-world marketplace. carefully large extent, funded accurately reflect market. reviewed annually remain fresh year-to-year. case gives reflects real ad product perform world, needs compete customer attention ads products categories time. read norms. fixed built continuously updated like norm. requested fit need. may representative groups adverts ideas. updated, though customers request update customized later needed. purpose-built specific scenarios. example, super bowl great testing created specifically event. organic aggregating measure across assets zappi. take form country/category norms, made data meets chosen criteria. past testing. include historical evolve time tested.  allow compare pool similar anything new previous know performed well in-market. run tests competitor’s ideas concepts theirs.   measures general, generated asked every survey. wherever available, will see quick report, charts.   reports applied report hovering heading. important note! snapshot project run. come back re-analyze customize charts, end slightly numbers, especially analysis. keep original concept able refer reviewing actually world vs. prediction confident shows result decisions. want review behind decisions future still based on.  charts comparison. usually, default applied. analyze using select tab next chart scroll populations. either less global filtering, filtered category, stage development asset animatic, final cut. specify date tab. selecting provide flexibility analysis, calculated majority products. options 1st current month selected study today automatically reports, set completed. checking blue bar top. grey means yet reached minimum number make statistically relevant. faq easily included name. transparency, footnote slide share export platform. anyone view actual proprietary customers. advertising exception. list makes full transparency. needed create 20 stimuli build smallest give relevant databases grow diversify, become stable. includes 50 cases, it’s internal competitive smaller find overall database hundreds thousands stimuli, instances market, industry.  situation suggestions fewer, highly cases including ideas/products/ads competitors. testing, cell (asset) results. ad/idea/product successful in-market, competitor beat, within campaign.   broader geographic region, adjacent advanced functionality filter. early since little nuanced, check article amplify helpful links 2026","categories":{"current":{"id":1364478,"name":"Norms","url":"/norms"}},"category_param":"norms"}},{"question":{"category_id":1364458,"account_id":33151,"created_at":"2026-05-07T07:57:36.979Z","tag_names":["center","nexus"],"answer_sample":"If you are looking for admin instructions for how to manage the Hub, see our Admi","long_answer_sample":"If you are looking for admin instructions for how to manage the Hub, see our Admin hub management article.   What is the Hub? It's the information you need, when and where you need it. Your Hub is only accessible by users in your organization with an admin, power user or user role. It can store and organize links that help you get your job done fast","language_id":1,"id":3800505,"last_published_date":"September 6th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"looking admin instructions manage hub, see hub management article.   information need, need it. accessible users organization admin, power user role. can store organize links help get job done faster. team zappi customer success manager able link hub.  may items like (not apply) playbooks guides how-tos using platform taxonomies documentation describing standard approach takes tagging recent business reviews updates usage opportunities value choose brand guidelines reference material look, feel, goals testing relevant reports previous studies analyses use benchmarks templates report commonly used share analysis internally access screen clicking button ( symbol) bottom lefthand corner selecting 'the hub.' search bar top find quickly. filters product specific resources. finally, sort column view list order like. learn upload included something updated ask add questions zappi, products, platform, consumer research generally explore zappi's entire knowledge base new articles weekly. start either main page directly menu contains hub. click 'knowledge base' bring recommended specific, without leaving on.","name":"The Hub","votes":0,"is_published":true,"slug":"the-hub","first_category":"Platform features","categories_display_for_views":"Platform features","parent_categories":[1364458,1369625],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/platform-features/the-hub?from_search=240113179","host":"https://learn.zappi.io","body_txt":"looking admin instructions manage hub, see hub management article.   information need, need it. accessible users organization admin, power user role. can store organize links help get job done faster. team zappi customer success manager able link hub.  may items like (not apply) playbooks guides how-tos using platform taxonomies documentation describing standard approach takes tagging recent business reviews updates usage opportunities value choose brand guidelines reference material look, feel, goals testing relevant reports previous studies analyses use benchmarks templates report commonly used share analysis internally access screen clicking button ( symbol) bottom lefthand corner selecting 'the hub.' search bar top find quickly. filters product specific resources. finally, sort column view list order like. learn upload included something updated ask add questions zappi, products, platform, consumer research generally explore zappi's entire knowledge base new articles weekly. start either main page directly menu contains hub. click 'knowledge base' bring recommended specific, without leaving on.","categories":{"current":{"id":1364458,"name":"Platform features","url":"/platform-features"}},"category_param":"platform-features"}},{"question":{"category_id":1364461,"account_id":33151,"created_at":"2026-05-07T17:32:58.634Z","tag_names":["cross-tabulation","data analysis"],"answer_sample":"Zappi Crosstab allows you to summarize key scores from multiple projects quickly,","long_answer_sample":"Zappi Crosstab allows you to summarize key scores from multiple projects quickly, with built-in tools for analysis and data visualization to allow for fast comparisons. Crosstab will help you dive deeper into the results of specific research projects. When used in conjunction with Zappi’s cross-project analysis, through our Advanced Analytics tools,","language_id":1,"id":3801328,"last_published_date":"September 5th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"zappi crosstab allows summarize key scores multiple projects quickly, built-in tools analysis data visualization allow fast comparisons. will help dive deeper results specific research projects. used conjunction zappi’s cross-project analysis, advanced analytics tools, powerful tool uncover meta insights scale across library use feature perform multivariate two variables time. simplifies process extracting measures platform, filtered split attributes interest. types objects can filter measures. configure crosstab, simply drag drop one grid either rows columns. likewise, you’d like investigate columns rows. nested seen relation attributes. show significance testing yes, sig test stimuli other; select preferred appear rows, add stimulus monadic products norm. available metrics mean score based (not percentage driven metrics). want know information helps analyze data, check 15 things lets data!","name":"Crosstab Analysis","votes":0,"is_published":true,"slug":"crosstab-analysis","first_category":"Advanced analytics","categories_display_for_views":"Advanced analytics","parent_categories":[1364461,1364452],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/advanced-analytics/crosstab-analysis?from_search=240113179","host":"https://learn.zappi.io","body_txt":"zappi crosstab allows summarize key scores multiple projects quickly, built-in tools analysis data visualization allow fast comparisons. will help dive deeper results specific research projects. used conjunction zappi’s cross-project analysis, advanced analytics tools, powerful tool uncover meta insights scale across library use feature perform multivariate two variables time. simplifies process extracting measures platform, filtered split attributes interest. types objects can filter measures. configure crosstab, simply drag drop one grid either rows columns. likewise, you’d like investigate columns rows. nested seen relation attributes. show significance testing yes, sig test stimuli other; select preferred appear rows, add stimulus monadic products norm. available metrics mean score based (not percentage driven metrics). want know information helps analyze data, check 15 things lets data!","categories":{"current":{"id":1364461,"name":"Advanced analytics","url":"/advanced-analytics"}},"category_param":"advanced-analytics"}},{"question":{"category_id":1364460,"account_id":33151,"created_at":"2026-05-07T16:33:04.143Z","tag_names":["customizable","presentation"],"answer_sample":"What are editable PowerPoint exports?\nWhen exporting your charts, you will be abl","long_answer_sample":"What are editable PowerPoint exports?\nWhen exporting your charts, you will be able to choose the option “Editable PowerPoint”. This option gives you the ability to customize your chart formatting in an easy and fast way, saving your time creating reports.\nThose editable charts are a native chart in Microsoft PowerPoint, with all the charting functio","language_id":1,"id":3801281,"last_published_date":"September 5th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"editable powerpoint exports exporting charts, will able choose option “editable powerpoint”. gives ability customize chart formatting easy fast way, saving time creating reports. charts native microsoft powerpoint, charting functionality available, changing types, editing sorting data excel, look feel match brand’s template. products/charts can edit exported screen it, optimize rank reach. crosstab feature (bar, column, stacked bars, quadrant charts) custom questions too! three ways export clicking tab left-hand menu bar select preferred format. stories section platform analysis. individual chart. click breakdown button option.  ","name":"Editable Power Point exports","votes":0,"is_published":true,"slug":"editable-power-point-exports","first_category":"Reporting","categories_display_for_views":"Reporting","parent_categories":[1364460,1364452],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/reporting/editable-power-point-exports?from_search=240113179","host":"https://learn.zappi.io","body_txt":"editable powerpoint exports exporting charts, will able choose option “editable powerpoint”. gives ability customize chart formatting easy fast way, saving time creating reports. charts native microsoft powerpoint, charting functionality available, changing types, editing sorting data excel, look feel match brand’s template. products/charts can edit exported screen it, optimize rank reach. crosstab feature (bar, column, stacked bars, quadrant charts) custom questions too! three ways export clicking tab left-hand menu bar select preferred format. stories section platform analysis. individual chart. click breakdown button option.  ","categories":{"current":{"id":1364460,"name":"Reporting","url":"/reporting"}},"category_param":"reporting"}},{"question":{"category_id":1364457,"account_id":33151,"created_at":"2026-05-07T07:35:05.202Z","tag_names":["consulting","customization"],"answer_sample":"Every organization has unique needs, objectives and language. Zappi’s platform of","long_answer_sample":"Every organization has unique needs, objectives and language. Zappi’s platform offers a wide range of tailorable solutions that allow businesses to customize their research to suit their needs. Whether you're developing new products, testing ads, or benchmarking, as part of Zappi’s professional services, solution tailoring offers you the flexibility","language_id":1,"id":3800480,"last_published_date":"September 2nd, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"every organization unique needs, objectives language. zappi’s platform offers wide range tailorable solutions allow businesses customize research suit needs. whether developing new products, testing ads, benchmarking, part professional services, solution tailoring flexibility surveys insights reflect brand, speak language, ensure kpis relevance business. can question wording, add remove questions, modify reporting layouts charts align approach use make better decisions. best practice note this, it’s important right trade-offs, will work partnership services team get appropriate balance consistency personalization. changes either aren’t advisable impacts comparability norms don’t within technical constraints individual solution, ways recommend tailored approaches based good understanding desired outcomes want changed wording additional metrics used decision-making.   zappi offer according specific business needs system service adapt whole eco-system across innovation advertising funnel (or both) multiple consistent way. scale customizations set foundation connected learning, performance compared stages development maintenance annual review include updates date steps tailor involves structured process alignment customers purchased service, key step 1 initial scoping \u0026amp; discovery meet (ps) discuss goals, well providing context around work. identifying customization requirements determine parts need customized, layouts. addressing limitations potential related options. 2 design proposal flow propose aligns brand’s language objectives. kpi goals success measurement. final sign proposed begins. 3 build customizing implements agreed-upon changes, including adding/removing questions modifying formats. pre-launch built prepared testing, taking 2-3 weeks depending complexity. internal meets proceeding. 4 implementation demo feedback demonstrate allowing test provide adjustments. adjustments sign-off adjustments, approve full implementation. 5 goes live integration becomes available workspace. user training provides understands solution. playbook updated playbooks guides shared help navigate examples 1. quick-service restaurant (qsr) qsr client customized suite adding essential profiling questions. standardizing filters subgroup definitions. focusing core target audiences specialized charts. outcome streamlined reporting, reduced analysis errors, relevant 2. telecommunications (telco) telco renaming report sections match terminology. interpretation guidance reports. creating flow. simplified quicker access insights, less onboarding time required. 3. consumer packaged goods (cpg) cpg company two globally surveys. localizing regional insights. balanced ensures global adapting local market requesting existing user, request straight platform. click hand icon left menu ‘request (including consultancy)’. form appear description requirements. customer representative consultant touch further.","name":"Solution Tailoring | Zappi Professional Service","votes":0,"is_published":true,"slug":"solution-tailoring","first_category":"Professional Services","categories_display_for_views":"Professional Services","parent_categories":[1364457,1338873],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/professional-services/solution-tailoring?from_search=240113179","host":"https://learn.zappi.io","body_txt":"every organization unique needs, objectives language. zappi’s platform offers wide range tailorable solutions allow businesses customize research suit needs. whether developing new products, testing ads, benchmarking, part professional services, solution tailoring flexibility surveys insights reflect brand, speak language, ensure kpis relevance business. can question wording, add remove questions, modify reporting layouts charts align approach use make better decisions. best practice note this, it’s important right trade-offs, will work partnership services team get appropriate balance consistency personalization. changes either aren’t advisable impacts comparability norms don’t within technical constraints individual solution, ways recommend tailored approaches based good understanding desired outcomes want changed wording additional metrics used decision-making.   zappi offer according specific business needs system service adapt whole eco-system across innovation advertising funnel (or both) multiple consistent way. scale customizations set foundation connected learning, performance compared stages development maintenance annual review include updates date steps tailor involves structured process alignment customers purchased service, key step 1 initial scoping \u0026amp; discovery meet (ps) discuss goals, well providing context around work. identifying customization requirements determine parts need customized, layouts. addressing limitations potential related options. 2 design proposal flow propose aligns brand’s language objectives. kpi goals success measurement. final sign proposed begins. 3 build customizing implements agreed-upon changes, including adding/removing questions modifying formats. pre-launch built prepared testing, taking 2-3 weeks depending complexity. internal meets proceeding. 4 implementation demo feedback demonstrate allowing test provide adjustments. adjustments sign-off adjustments, approve full implementation. 5 goes live integration becomes available workspace. user training provides understands solution. playbook updated playbooks guides shared help navigate examples 1. quick-service restaurant (qsr) qsr client customized suite adding essential profiling questions. standardizing filters subgroup definitions. focusing core target audiences specialized charts. outcome streamlined reporting, reduced analysis errors, relevant 2. telecommunications (telco) telco renaming report sections match terminology. interpretation guidance reports. creating flow. simplified quicker access insights, less onboarding time required. 3. consumer packaged goods (cpg) cpg company two globally surveys. localizing regional insights. balanced ensures global adapting local market requesting existing user, request straight platform. click hand icon left menu ‘request (including consultancy)’. form appear description requirements. customer representative consultant touch further.","categories":{"current":{"id":1364457,"name":"Professional Services","url":"/professional-services"}},"category_param":"professional-services"}},{"question":{"category_id":1364469,"account_id":33151,"created_at":"2026-05-18T15:34:54.776Z","tag_names":["engagement","insights"],"answer_sample":"Overview Choose from three benchmarking approaches to assess your concept’s abili","long_answer_sample":"Overview Choose from three benchmarking approaches to assess your concept’s ability to outpace the competition. Normative benchmarks - category and country norms provide a broad view of how consumers rate your concepts in relation to a wide range of products within your category; a minimum of 20 concepts is required for a normative benchmark. User d","language_id":1,"id":3816290,"last_published_date":"September 5th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"overview choose three benchmarking approaches assess concept’s ability outpace competition. normative benchmarks - category country norms provide broad view consumers rate concepts relation wide range products within category; minimum 20 required benchmark. user defined (tagged) closely related group precise close-in competitors and/or portfolio; 5 recommended direct two tested together, statistical significance testing can used directly compare performance metrics across concepts. key measures trial (scaled purchase likelihood ) breakthrough (average distinctiveness \u0026amp; advantage) priced concept incremental growth evaluation pricing purchasing dynamics diagnostics understanding classification framework strong potential early adopters listed \"strong adopters\" resonate exhibit behaviors linked adoption. total audience below. try new product service first becomes available shorter period time average person. whether idea appealing adopters, potentially identify innovation, longer risk leaving ideas cutting room floor. classified five \"buckets,\" based measures, scale sustain amongst prioritized. develop full articulation research understand final commercial viability. prioritized exploited quickly opportunity pioneer lost. short term high competitive considered innovative enough context maintain excitement long. short-term revenue opportunities needed essential. trials see consumers. further, considering highlight wider audience. seed grow modest trials. consider moving forwards slower/alternative different routes market, limited distribution test-and-learn approach. confirmed adopters. capitalize swiftly smaller alternative emergent drive distinction advantage perceptions low potential, suggesting trend innovation. monitoring re-assess near future. on-trend developing explore opportunity. rework moderate-to-low either investigate profiles, analyze, retest, deprioritize. exploring confirm progress \"seed grow\" perspective confirmed. details quadrant chart works . indicators indicator shows \"top 2 box\" calculations corresponds question survey (summarized below). use configuration sidebar page configure measure display, profile/subgroup, display type. unpriced ...how likely buy [product] reasonable price qsr ask order likelihood, tech/telco/finance action option desired (use, buy, subscribe...) [price]. knowing price, give clean read power itself, impact pricing. similar (assessed different) ...agree disagree following statement [product/item/offering] better currently just top feed grid. report relevant relevance, overall emotion, meets needs, clarity, brand believability, substitutability, believability commitment (fmcg), feeling (smcg services) profiles define create subgroups, get clear among reports. powerful activate offers help optimize ai-powered optimization consumer feedback (for fmcg only. smcg services, finance yet due image editing limitations llms). auto-coded likes dislikes easy themes. heatmaps text, dislikes. emotional reaction concept, using system 1 intuitive measurement emojis universal language. attributes assessment. occasions ingredients (qsr), features finance), deal seekers (qsr offers). assessment variants helps ensure minimize cannibalization portfolio like repertoire respondents addition replace brands buy. substitutability substitution proxy sources increase frequency qsr) insights levers units, frequency, pricing, size/variant, finance) ai generated revision feature allows description might look applied onto trained zappi. will explain made changes offer updated visual tips show tweak packaging. generate revised general well specific target (profile).   find optimized revisions now 2.0 experimenting making broader geographic dependent llm's evolving capability handle languages. download clicking banner part analysis / reporting output straight tile (click dots bottom right ‘generate variations’) want concept. wish group, select profile. purpose head start optimization. encourage great starting point effectively judgment. we’ve seen significant improvements agent pointed zappi data. consumers, 20% saw improvement vs original however, know combining ai-driven human insight leads results. ai's analytical analyzes data opportunities. efficiency accelerates process, saving resources. data-driven uncovers patterns trends informed decision-making. expertise humans contextual industry knowledge. refinement adaptability apply creative thinking refine maximum adjust strategies changing needs. quality assurance oversight ensures meet criteria. experiment it, combine prowess expertise, send suggestions improve model. don’t once, times, something slightly time. curious works, security, owns dedicated ai-powererd article. quick reports ai-generated upon completion provides concise summary results diagnosis why. produced interpret diagnose responses ai. variations single multiple stims comparisons one order. become cross stories written english accommodate countries fieldwork.","name":"Activate It | Reporting and Analysis","votes":0,"is_published":true,"slug":"activate-it-reporting-and-analysis","first_category":"Activate","categories_display_for_views":"Activate","parent_categories":[1364469,1364451],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/activate/activate-it-reporting-and-analysis?from_search=240113179","host":"https://learn.zappi.io","body_txt":"overview choose three benchmarking approaches assess concept’s ability outpace competition. normative benchmarks - category country norms provide broad view consumers rate concepts relation wide range products within category; minimum 20 required benchmark. user defined (tagged) closely related group precise close-in competitors and/or portfolio; 5 recommended direct two tested together, statistical significance testing can used directly compare performance metrics across concepts. key measures trial (scaled purchase likelihood ) breakthrough (average distinctiveness \u0026amp; advantage) priced concept incremental growth evaluation pricing purchasing dynamics diagnostics understanding classification framework strong potential early adopters listed \"strong adopters\" resonate exhibit behaviors linked adoption. total audience below. try new product service first becomes available shorter period time average person. whether idea appealing adopters, potentially identify innovation, longer risk leaving ideas cutting room floor. classified five \"buckets,\" based measures, scale sustain amongst prioritized. develop full articulation research understand final commercial viability. prioritized exploited quickly opportunity pioneer lost. short term high competitive considered innovative enough context maintain excitement long. short-term revenue opportunities needed essential. trials see consumers. further, considering highlight wider audience. seed grow modest trials. consider moving forwards slower/alternative different routes market, limited distribution test-and-learn approach. confirmed adopters. capitalize swiftly smaller alternative emergent drive distinction advantage perceptions low potential, suggesting trend innovation. monitoring re-assess near future. on-trend developing explore opportunity. rework moderate-to-low either investigate profiles, analyze, retest, deprioritize. exploring confirm progress \"seed grow\" perspective confirmed. details quadrant chart works . indicators indicator shows \"top 2 box\" calculations corresponds question survey (summarized below). use configuration sidebar page configure measure display, profile/subgroup, display type. unpriced ...how likely buy [product] reasonable price qsr ask order likelihood, tech/telco/finance action option desired (use, buy, subscribe...) [price]. knowing price, give clean read power itself, impact pricing. similar (assessed different) ...agree disagree following statement [product/item/offering] better currently just top feed grid. report relevant relevance, overall emotion, meets needs, clarity, brand believability, substitutability, believability commitment (fmcg), feeling (smcg services) profiles define create subgroups, get clear among reports. powerful activate offers help optimize ai-powered optimization consumer feedback (for fmcg only. smcg services, finance yet due image editing limitations llms). auto-coded likes dislikes easy themes. heatmaps text, dislikes. emotional reaction concept, using system 1 intuitive measurement emojis universal language. attributes assessment. occasions ingredients (qsr), features finance), deal seekers (qsr offers). assessment variants helps ensure minimize cannibalization portfolio like repertoire respondents addition replace brands buy. substitutability substitution proxy sources increase frequency qsr) insights levers units, frequency, pricing, size/variant, finance) ai generated revision feature allows description might look applied onto trained zappi. will explain made changes offer updated visual tips show tweak packaging. generate revised general well specific target (profile).   find optimized revisions now 2.0 experimenting making broader geographic dependent llm's evolving capability handle languages. download clicking banner part analysis / reporting output straight tile (click dots bottom right ‘generate variations’) want concept. wish group, select profile. purpose head start optimization. encourage great starting point effectively judgment. we’ve seen significant improvements agent pointed zappi data. consumers, 20% saw improvement vs original however, know combining ai-driven human insight leads results. ai's analytical analyzes data opportunities. efficiency accelerates process, saving resources. data-driven uncovers patterns trends informed decision-making. expertise humans contextual industry knowledge. refinement adaptability apply creative thinking refine maximum adjust strategies changing needs. quality assurance oversight ensures meet criteria. experiment it, combine prowess expertise, send suggestions improve model. don’t once, times, something slightly time. curious works, security, owns dedicated ai-powererd article. quick reports ai-generated upon completion provides concise summary results diagnosis why. produced interpret diagnose responses ai. variations single multiple stims comparisons one order. become cross stories written english accommodate countries fieldwork.","categories":{"current":{"id":1364469,"name":"Activate","url":"/activate"}},"category_param":"activate"}},{"question":{"category_id":1364468,"account_id":33151,"created_at":"2026-05-08T16:55:05.267Z","tag_names":["enhance","revise"],"answer_sample":"Overview We're making meaningful improvements to Optimize Pack in early January -","long_answer_sample":"Overview We're making meaningful improvements to Optimize Pack in early January - helping you create packaging that stands out on the shelf, fits your brand, and gets shoppers to choose your product. Here's what's new: New behavioral metrics to assess how well your pack stands out and drives purchase: Our improved Lite Shelf module now measures Purc","language_id":1,"id":3802429,"last_published_date":"September 3rd, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"overview making meaningful improvements optimize pack early january - helping create packaging stands shelf, fits brand, gets shoppers choose product. new behavioral metrics assess well drives purchase improved lite shelf module now measures choice, stand out, findability context competitive set. better brand fit assessment adding insights unaided recall, distinctive assets, believability can ensure brand. stakeholder-ready reporting ai quick reports quickly surface key takeaways implications, delivering around 80% analysis 1% time. streamlined charts 40% fewer charts, clearer flow, actionable descriptions, visuals. get richer digestible, easier-to-action format. smoother survey experience profile respondents, made questions intuitive, removed low-value results. affect existing projects update goes live, past will stay exactly are, parts change reflect charting. means disappear questions. data still exists crosstab, data, exports raw (without norms). current calculation scores, driven impact, sustainability score, communication won’t available 2nd. going forward, look simpler powerful expression scores distinctiveness, sustainability, communication. default norms provide benchmark based whether run study without switch back previous norm set (which combines non-shelf studies). keep chart views, download 2nd, 2026. help, go export help article. studies within charts. necessary match we’re introducing give forward. want visual summary studies, 2nd   changes added insights, wording profiling, add significant value redundant. optional in-context main profiling choice measure commonly used research, provides read pack’s power drive likelihood success / ability purchase, replaces usual product stronger versatile measure. frequency understanding design resonates buyers vs non-brand buyers, differs frequent make decisions, aligned (re)design objectives. question enables filter results way. reasons diagnostic research assets consistent use driver brands understand they’re using effectively usage similar you’re able consumers bought hence interaction (and alternative time find ipsos \u0026amp; behaviorally) standardly easily recognize (especially useful testing line extensions alongside ones, less differentiated) changed configuration impact recall originally reported word-cloud, switching quantified percentage. requires additional inputs configuration. emojis changing overall emotion zappi solutions enable reporting. relevant packaging. result appearing studies. minor likely transformed choice. prompted options list images text way ask question. linkage norms. package side panel ‘alternative view’ view 2’ 1 since 2 removed. attributes association simplicity. sustainable unchanged spontaneous questionnaire appeal, influence advantage, feeling, cultural sensitivity diagnostics heatmaps, ideas improvement, message, found wanted updated pack. removed, sure replace optimized first thing catch attention replaced (open end) (behavioral). new, metric remains another indicator potential (with available). retailer visit merged category one asks buying category. lens relevant. things wasn’t much. strengthened branding plus, impact. engagement engagement- respondents (in-store/online). products (multi-choice) (behavioral, single-choice), metric. ease valuable assessed context. distinctiveness available) plus findability. pre-exposure target never purchased (behavioral environmentally friendly redundant correlated highly (r2\u0026gt;0.8) communications functionality infrequently (\u0026lt;5% surveys) complicated asked part easy open close store dispense handle surveys 6th. combining human expertise advanced analysis, deliver concise moments. feature allows skip complexities interpretation jump straight insights. learn reports. intuitive flow (40% charts). giving visualizations providing overall. section percentage total separate diagnostic. linkage, feeling metrics. includes set, previously available. streamlined, individual one, types . removing confusing score. (shelf module) no-context collected meaning there’s wait built. no-shelf depending benchmark. joint don’t","name":"Optimize Pack | Changes","votes":0,"is_published":true,"slug":"optimize-pack-changes","first_category":"Optimize","categories_display_for_views":"Optimize","parent_categories":[1364468,1364451],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/optimize/optimize-pack-changes?from_search=240113179","host":"https://learn.zappi.io","body_txt":"overview making meaningful improvements optimize pack early january - helping create packaging stands shelf, fits brand, gets shoppers choose product. new behavioral metrics assess well drives purchase improved lite shelf module now measures choice, stand out, findability context competitive set. better brand fit assessment adding insights unaided recall, distinctive assets, believability can ensure brand. stakeholder-ready reporting ai quick reports quickly surface key takeaways implications, delivering around 80% analysis 1% time. streamlined charts 40% fewer charts, clearer flow, actionable descriptions, visuals. get richer digestible, easier-to-action format. smoother survey experience profile respondents, made questions intuitive, removed low-value results. affect existing projects update goes live, past will stay exactly are, parts change reflect charting. means disappear questions. data still exists crosstab, data, exports raw (without norms). current calculation scores, driven impact, sustainability score, communication won’t available 2nd. going forward, look simpler powerful expression scores distinctiveness, sustainability, communication. default norms provide benchmark based whether run study without switch back previous norm set (which combines non-shelf studies). keep chart views, download 2nd, 2026. help, go export help article. studies within charts. necessary match we’re introducing give forward. want visual summary studies, 2nd   changes added insights, wording profiling, add significant value redundant. optional in-context main profiling choice measure commonly used research, provides read pack’s power drive likelihood success / ability purchase, replaces usual product stronger versatile measure. frequency understanding design resonates buyers vs non-brand buyers, differs frequent make decisions, aligned (re)design objectives. question enables filter results way. reasons diagnostic research assets consistent use driver brands understand they’re using effectively usage similar you’re able consumers bought hence interaction (and alternative time find ipsos \u0026amp; behaviorally) standardly easily recognize (especially useful testing line extensions alongside ones, less differentiated) changed configuration impact recall originally reported word-cloud, switching quantified percentage. requires additional inputs configuration. emojis changing overall emotion zappi solutions enable reporting. relevant packaging. result appearing studies. minor likely transformed choice. prompted options list images text way ask question. linkage norms. package side panel ‘alternative view’ view 2’ 1 since 2 removed. attributes association simplicity. sustainable unchanged spontaneous questionnaire appeal, influence advantage, feeling, cultural sensitivity diagnostics heatmaps, ideas improvement, message, found wanted updated pack. removed, sure replace optimized first thing catch attention replaced (open end) (behavioral). new, metric remains another indicator potential (with available). retailer visit merged category one asks buying category. lens relevant. things wasn’t much. strengthened branding plus, impact. engagement engagement- respondents (in-store/online). products (multi-choice) (behavioral, single-choice), metric. ease valuable assessed context. distinctiveness available) plus findability. pre-exposure target never purchased (behavioral environmentally friendly redundant correlated highly (r2\u0026gt;0.8) communications functionality infrequently (\u0026lt;5% surveys) complicated asked part easy open close store dispense handle surveys 6th. combining human expertise advanced analysis, deliver concise moments. feature allows skip complexities interpretation jump straight insights. learn reports. intuitive flow (40% charts). giving visualizations providing overall. section percentage total separate diagnostic. linkage, feeling metrics. includes set, previously available. streamlined, individual one, types . removing confusing score. (shelf module) no-context collected meaning there’s wait built. no-shelf depending benchmark. joint don’t","categories":{"current":{"id":1364468,"name":"Optimize","url":"/optimize"}},"category_param":"optimize"}},{"question":{"category_id":1364471,"account_id":33151,"created_at":"2026-05-09T08:49:46.645Z","tag_names":["broadcast","configuration","streaming","survey","video"],"answer_sample":"Overview Learn how to set up your Amplify TV project and find the outline of the ","long_answer_sample":"Overview Learn how to set up your Amplify TV project and find the outline of the key questionnaire components in this article. Amplify 2.0: Configuration checklist Videos: you can upload up to 5 videos in an order, within the same country and category, each of which will generate a separate survey. For the US, you can upload up to 10 orders in an or","language_id":1,"id":3803244,"last_published_date":"September 2nd, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"overview learn set amplify tv project find outline key questionnaire components article. 2.0 configuration checklist videos can upload 5 order, within country category, will generate separate survey. us, 10 orders order. check stimuli guidelines. logos recommend presenting image files square format provide consistency viewing. ensure add following information ad name brand stage development type classification* platform intent** target audience profile 2-15 brand/category attributes looking test people might associate 255 character limit, per attribute 1-4 messages competitive images presence music celebrities tags tagging allows categorize content efficiently, well unlocking additional analytic capabilities standardized - taxonomy defined organization custom smart tags  questions added prepare future functionality *brand classification – solutions, you’ll asked whether brand, direct competitor, another non-competitor. future, make easier track impact advertising versus others space. **tv intent studies, we’ll ask intended linear tv, connected both. allow benchmark specific group ads.   1.0 2-20 flow pre-exposure shopping exercise respondents choose purchase selection products. in-context exposure watch short section show, ads, including tested clutter reel distractor followed show. info exposure. unaided recall cut-through series brands post-exposure message communication message. forced plays again, questions. second emotion select emojis match emotions plays. second-by-second-emotions. general instructions, go getting started guide.","name":"Amplify TV / Streaming Video | Survey and Configuration","votes":0,"is_published":true,"slug":"amplify-tv-streaming-video-survey-and-configuration","first_category":"Zappi Amplify Suite","categories_display_for_views":"Zappi Amplify Suite","parent_categories":[1364471,1364452],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/zappi-amplify-suite/amplify-tv-streaming-video-survey-and-configuration?from_search=240113179","host":"https://learn.zappi.io","body_txt":"overview learn set amplify tv project find outline key questionnaire components article. 2.0 configuration checklist videos can upload 5 order, within country category, will generate separate survey. us, 10 orders order. check stimuli guidelines. logos recommend presenting image files square format provide consistency viewing. ensure add following information ad name brand stage development type classification* platform intent** target audience profile 2-15 brand/category attributes looking test people might associate 255 character limit, per attribute 1-4 messages competitive images presence music celebrities tags tagging allows categorize content efficiently, well unlocking additional analytic capabilities standardized - taxonomy defined organization custom smart tags  questions added prepare future functionality *brand classification – solutions, you’ll asked whether brand, direct competitor, another non-competitor. future, make easier track impact advertising versus others space. **tv intent studies, we’ll ask intended linear tv, connected both. allow benchmark specific group ads.   1.0 2-20 flow pre-exposure shopping exercise respondents choose purchase selection products. in-context exposure watch short section show, ads, including tested clutter reel distractor followed show. info exposure. unaided recall cut-through series brands post-exposure message communication message. forced plays again, questions. second emotion select emojis match emotions plays. second-by-second-emotions. general instructions, go getting started guide.","categories":{"current":{"id":1364471,"name":"Zappi Amplify Suite","url":"/zappi-amplify-suite"}},"category_param":"zappi-amplify-suite"}},{"question":{"category_id":1364468,"account_id":33151,"created_at":"2026-05-08T17:07:24.552Z","tag_names":["analysis","reporting"],"answer_sample":"Overview Get rich consumer feedback and clear guidance on what to optimize and wh","long_answer_sample":"Overview Get rich consumer feedback and clear guidance on what to optimize and why from comprehensive diagnostics: Pack KPIs - relevant metrics that indicate optimization areas - Purchase Likelihood, Distinctiveness, Overall Appeal, Influence on Purchase, Advantage, Pack Communication, Sustainability, Cultural Sensitivity In-context assessment throu","language_id":1,"id":3802451,"last_published_date":"September 3rd, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"overview get rich consumer feedback clear guidance optimize comprehensive diagnostics pack kpis - relevant metrics indicate optimization areas purchase likelihood, distinctiveness, overall appeal, influence purchase, advantage, communication, sustainability, cultural sensitivity in-context assessment lite shelf (optional) behavioral responses spontaneous \u0026amp; prompted recall, choice (and reasons choice), stand findability. branding ensure brand understanding distinctive assets, like linkage, feeling believability emojis system 1 emotional response heatmaps great way see works designs, doesn’t, attributes check whether associated attribute you’d key message consumers perception messages conveys ideas improvement quick report ai immediate insights, dive charts slice data find details need. analysis framework uses helps understand package performance meets criteria in-market success. includes following can utilize profile noticed (1st moment truth) insights help design cuts clutter able grab shoppers’ attention competitive context distinctiveness findability unaided recall assets linkage chosen (2nd ability persuade shoppers likelihood appeal advantage communication sustainability improve packaging emotion products zappi reportsai combine qualitative human-like manner, using codified human expertise artificial intelligence. click button generate concise diagnosis summary test results. better starting place instead blank canvas, gets massive head start stimulus received why, turn faster. time meaningful work automated ai-powered analysis, eliminate need hunt less wasted boring stuff (ie. copy-paste, design, sizing).  reports will retroactively available new tests january 12th.   learn , including multiple stim comparisons. offer flexible views allow dice data. configure just look selected sub-groups audience, compare different norms, more! potential indicators out, drive set fits supports measures deep success emotions heatmap improvements issues risks verbatims","name":"Optimize Pack | Reporting and Analysis","votes":0,"is_published":true,"slug":"optimize-pack-reporting-and-analysis","first_category":"Optimize","categories_display_for_views":"Optimize","parent_categories":[1364468,1364451],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/optimize/optimize-pack-reporting-and-analysis?from_search=240113179","host":"https://learn.zappi.io","body_txt":"overview get rich consumer feedback clear guidance optimize comprehensive diagnostics pack kpis - relevant metrics indicate optimization areas purchase likelihood, distinctiveness, overall appeal, influence purchase, advantage, communication, sustainability, cultural sensitivity in-context assessment lite shelf (optional) behavioral responses spontaneous \u0026amp; prompted recall, choice (and reasons choice), stand findability. branding ensure brand understanding distinctive assets, like linkage, feeling believability emojis system 1 emotional response heatmaps great way see works designs, doesn’t, attributes check whether associated attribute you’d key message consumers perception messages conveys ideas improvement quick report ai immediate insights, dive charts slice data find details need. analysis framework uses helps understand package performance meets criteria in-market success. includes following can utilize profile noticed (1st moment truth) insights help design cuts clutter able grab shoppers’ attention competitive context distinctiveness findability unaided recall assets linkage chosen (2nd ability persuade shoppers likelihood appeal advantage communication sustainability improve packaging emotion products zappi reportsai combine qualitative human-like manner, using codified human expertise artificial intelligence. click button generate concise diagnosis summary test results. better starting place instead blank canvas, gets massive head start stimulus received why, turn faster. time meaningful work automated ai-powered analysis, eliminate need hunt less wasted boring stuff (ie. copy-paste, design, sizing).  reports will retroactively available new tests january 12th.   learn , including multiple stim comparisons. offer flexible views allow dice data. configure just look selected sub-groups audience, compare different norms, more! potential indicators out, drive set fits supports measures deep success emotions heatmap improvements issues risks verbatims","categories":{"current":{"id":1364468,"name":"Optimize","url":"/optimize"}},"category_param":"optimize"}},{"question":{"category_id":1364468,"account_id":33151,"created_at":"2026-05-08T17:00:25.742Z","tag_names":["assessment","streamline"],"answer_sample":"Overview\nOptimize Pack’s survey is built to help you assess your package's in-mar","long_answer_sample":"Overview\nOptimize Pack’s survey is built to help you assess your package's in-market success potential. The survey assesses the package’s potential to get noticed, get chosen, and improve your design.\nFor help with preparing your stimuli, check out our Optimize Pack configuration guide .\nQuestionnaire Flow Respondent Profiling These questions determ","language_id":1,"id":3802438,"last_published_date":"September 3rd, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"overview optimize pack’s survey built help assess package's in-market success potential. assesses package’s potential get noticed, chosen, improve design. preparing stimuli, check pack configuration guide . questionnaire flow respondent profiling questions determine whether makes purchasing decisions household, respondents asked purchase behavior relation target category, well products retailer visit (optional) engagement brand usage frequency lite shelf [optional]   in-context assessment package. given 5 second flash collection followed recall questions. will see clickable image-set answer choice, stand findability. test introduction \u0026amp; exposure spontaneous prompted choice reasons findability key performance metrics unaided package evaluation distinctive assets overall appeal likelihood influence linkage feeling emotion message distinctiveness advantage diagnostics heatmaps likes dislikes heatmap alternate view(s) communication attributes believability ideas improvement sustainability cultural sensitivity checklist category audience choose select audience. list zappi audiences custom learn selection image format jpg png (rgb color - cymk supported) resolution max 800px high, 1366px wide avoid colorful backgrounds information itself. price evaluated unless visible pack. can 1-5 packages retailers want understand retailer-related shopping behaviour audience, you’d like include. time period add use question “which brands bought last [time period]” applicable, used competitive name alternatives / parent sub-brand alternatives. brand-related throughout survey. alternative names auto-code verbatims; shown add-on opt include test, need additional stimuli 15 set upload images best represents (this may brand's products). main product presented context save library future re-use side back views allows label view. ait including open-ended 20 total from, non-english markets available translated. attributes, provide translations market tagging better organization meta-analysis concepts later on. don’t worry can’t think tags now, always added later. exposure. follow getting started general help. module | optional packaging salesperson it’s able catch shoppers’ attention persuade shelf. optional* helps exactly that. exposed stim packs represent context. using exposure, measure behavioural responses recall, (and choice), gives powerful behavioral insights remembered vs % chose others noticeable consumers easily find new design (% pack) *you configuration. example","name":"Optimize Pack | Survey and Configuration\r\n","votes":0,"is_published":true,"slug":"optimize-pack-survey-and-configuration","first_category":"Optimize","categories_display_for_views":"Optimize","parent_categories":[1364468,1364451],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/optimize/optimize-pack-survey-and-configuration?from_search=240113179","host":"https://learn.zappi.io","body_txt":"overview optimize pack’s survey built help assess package's in-market success potential. assesses package’s potential get noticed, chosen, improve design. preparing stimuli, check pack configuration guide . questionnaire flow respondent profiling questions determine whether makes purchasing decisions household, respondents asked purchase behavior relation target category, well products retailer visit (optional) engagement brand usage frequency lite shelf [optional]   in-context assessment package. given 5 second flash collection followed recall questions. will see clickable image-set answer choice, stand findability. test introduction \u0026amp; exposure spontaneous prompted choice reasons findability key performance metrics unaided package evaluation distinctive assets overall appeal likelihood influence linkage feeling emotion message distinctiveness advantage diagnostics heatmaps likes dislikes heatmap alternate view(s) communication attributes believability ideas improvement sustainability cultural sensitivity checklist category audience choose select audience. list zappi audiences custom learn selection image format jpg png (rgb color - cymk supported) resolution max 800px high, 1366px wide avoid colorful backgrounds information itself. price evaluated unless visible pack. can 1-5 packages retailers want understand retailer-related shopping behaviour audience, you’d like include. time period add use question “which brands bought last [time period]” applicable, used competitive name alternatives / parent sub-brand alternatives. brand-related throughout survey. alternative names auto-code verbatims; shown add-on opt include test, need additional stimuli 15 set upload images best represents (this may brand's products). main product presented context save library future re-use side back views allows label view. ait including open-ended 20 total from, non-english markets available translated. attributes, provide translations market tagging better organization meta-analysis concepts later on. don’t worry can’t think tags now, always added later. exposure. follow getting started general help. module | optional packaging salesperson it’s able catch shoppers’ attention persuade shelf. optional* helps exactly that. exposed stim packs represent context. using exposure, measure behavioural responses recall, (and choice), gives powerful behavioral insights remembered vs % chose others noticeable consumers easily find new design (% pack) *you configuration. example","categories":{"current":{"id":1364468,"name":"Optimize","url":"/optimize"}},"category_param":"optimize"}},{"question":{"category_id":1364481,"account_id":33151,"created_at":"2026-05-11T12:54:33.449Z","tag_names":["attributes","characteristics"],"answer_sample":"Overview Much of research involves capturing, via survey, the evaluation of brand","long_answer_sample":"Overview Much of research involves capturing, via survey, the evaluation of brands, concepts, products, ads, or other stimuli. The evaluations, provided by respondents who represent a specific type of consumer, typically involve the perception of stimulus performance. For brands or products currently in the market, perceptions are generated by past ","language_id":1,"id":3807201,"last_published_date":"July 1st, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"overview research involves capturing, via survey, evaluation brands, concepts, products, ads, stimuli. evaluations, provided respondents represent specific type consumer, typically involve perception stimulus performance. brands products currently market, perceptions generated past experiences. concept, specifically product (or service) depicted driven experiences think fit concept expectations perform. often, evaluations recorded using ratings. primary interest researchers marketers ratings higher-order key performance indicators (kpis) overall appeal purchase likelihood. used capture impressions features characteristics (including attributes measure presence absence) stimulus. serve least two goals static description profiling stimulus, providing deeper sense it’s perceived. value, example, ensure communicating messages consistent consumer desires marketing needs, e.g., new flanker communicates strengths parent brand. dynamic prescription improvement predictive modeling (e.g., driver analysis) purpose improving performance, increasing kpis ultimately achieving greater in-market identifies strongest statistical relationships kpis. difficulty afflicting devolve benefits expressed “soft” terms. evaluating benefit “is brand someone like me” physical regardless rating perception. lack specificity forces revert one-dimensional evaluation, halo effect. respondent will rate vague statement “my family this”) way rated appeal. resulting model may statistically strong (driven redundancy ratings) little practical value directing substantive drive greatest use improvements (and well), need “actionable”. definition “actionable” knowing / actions take alter achieve easily accomplished relate aspects traditionally, changing frequently testing, experimental designs conjoint/discrete choice applications), goal identifying combination maximized. however, notion “physical aspects” encounters working can’t immediately altered (via design otherwise). testing single concept. succeed, researcher can rely respondents’ imagination* ability evaluate “what if…” scenarios queries presented enable actionability make survey data actionable, first create list catalog understand altered. effective approach follow, fully actionability, ask feature characteristic taken (improve) perceptions, ratings, product. mean “how perceived user”. contemplating poor feature, must taken, either alterations language imagery communication, needed improvement” best practices writing statements important generally, possible directly related write questions clearly concisely one time ingredient, sauce, food product) aspect color aroma sauce) evaluated agree disagree sauce dark”.)** avoid compounding combinations (no ifs, ands, buts embedded question). note zappi platform, standard 255 character limit per attribute. goes hand clarity, giving better asked them. reward quality data.   examples actionable good texture right level sweetness soft enough fluffy flavor appearance makes taste great comes size amount want eat creamy thick cookie candy pieces swirled toppings ingredients notes * desire intention actually seen experienced 2-dimensional photo) often met skepticism. human cognitive process (the brain generative processing model) quite capable reading description, seeing photo, filling blanks, any, visualize neural allows humans 3-dimensional “real thing” responsible translating approximation well mere thought suggestion mental representation. such, cognitively imagination address regarding conveyed ** “just right” scales useful asking quantity strength characteristics. characteristic, whether “too little”, much” regard characteristic. exposed and/or photo excellent example calling upon based expectations. success depends matched","name":"The use of actionable attributes","votes":0,"is_published":true,"slug":"the-use-of-actionable-attributes","first_category":"Research 201","categories_display_for_views":"Research 201","parent_categories":[1364481,1364456],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/research-201/the-use-of-actionable-attributes?from_search=240113179","host":"https://learn.zappi.io","body_txt":"overview research involves capturing, via survey, evaluation brands, concepts, products, ads, stimuli. evaluations, provided respondents represent specific type consumer, typically involve perception stimulus performance. brands products currently market, perceptions generated past experiences. concept, specifically product (or service) depicted driven experiences think fit concept expectations perform. often, evaluations recorded using ratings. primary interest researchers marketers ratings higher-order key performance indicators (kpis) overall appeal purchase likelihood. used capture impressions features characteristics (including attributes measure presence absence) stimulus. serve least two goals static description profiling stimulus, providing deeper sense it’s perceived. value, example, ensure communicating messages consistent consumer desires marketing needs, e.g., new flanker communicates strengths parent brand. dynamic prescription improvement predictive modeling (e.g., driver analysis) purpose improving performance, increasing kpis ultimately achieving greater in-market identifies strongest statistical relationships kpis. difficulty afflicting devolve benefits expressed “soft” terms. evaluating benefit “is brand someone like me” physical regardless rating perception. lack specificity forces revert one-dimensional evaluation, halo effect. respondent will rate vague statement “my family this”) way rated appeal. resulting model may statistically strong (driven redundancy ratings) little practical value directing substantive drive greatest use improvements (and well), need “actionable”. definition “actionable” knowing / actions take alter achieve easily accomplished relate aspects traditionally, changing frequently testing, experimental designs conjoint/discrete choice applications), goal identifying combination maximized. however, notion “physical aspects” encounters working can’t immediately altered (via design otherwise). testing single concept. succeed, researcher can rely respondents’ imagination* ability evaluate “what if…” scenarios queries presented enable actionability make survey data actionable, first create list catalog understand altered. effective approach follow, fully actionability, ask feature characteristic taken (improve) perceptions, ratings, product. mean “how perceived user”. contemplating poor feature, must taken, either alterations language imagery communication, needed improvement” best practices writing statements important generally, possible directly related write questions clearly concisely one time ingredient, sauce, food product) aspect color aroma sauce) evaluated agree disagree sauce dark”.)** avoid compounding combinations (no ifs, ands, buts embedded question). note zappi platform, standard 255 character limit per attribute. goes hand clarity, giving better asked them. reward quality data.   examples actionable good texture right level sweetness soft enough fluffy flavor appearance makes taste great comes size amount want eat creamy thick cookie candy pieces swirled toppings ingredients notes * desire intention actually seen experienced 2-dimensional photo) often met skepticism. human cognitive process (the brain generative processing model) quite capable reading description, seeing photo, filling blanks, any, visualize neural allows humans 3-dimensional “real thing” responsible translating approximation well mere thought suggestion mental representation. such, cognitively imagination address regarding conveyed ** “just right” scales useful asking quantity strength characteristics. characteristic, whether “too little”, much” regard characteristic. exposed and/or photo excellent example calling upon based expectations. success depends matched","categories":{"current":{"id":1364481,"name":"Research 201","url":"/research-201"}},"category_param":"research-201"}},{"question":{"category_id":1364474,"account_id":33151,"created_at":"2026-05-10T18:10:49.485Z","tag_names":["administration","platform management"],"answer_sample":"Overview As an Admin, you have the ability to oversee, customize, and manage the ","long_answer_sample":"Overview As an Admin, you have the ability to oversee, customize, and manage the experience of users in your organization. You also have control over certain subscription and payment elements. Many of these customizations are available to admins at any time with self-service features on-platform. This article summarizes the main ways you can customi","language_id":1,"id":3804923,"last_published_date":"September 6th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"overview admin, ability oversee, customize, manage experience users organization. control certain subscription payment elements. customizations available admins time self-service features on-platform. article summarizes main ways can customize organization admin. note may see options account depending permission level. questions, customer success manager will information.   admin settings click avatar bottom left open 'organization settings' menu, provides several options. option allows monitor different elements user experience. profile basic details zappi platform, including name, url/subdomain, various feature auto-join functionality. second tab includes adjust look \u0026amp; feel (colors, branding, logos, etc.). teamspaces section platform smaller, customizable spaces (i.e., one workspace brand test). menu go add, edit, reorganize workspaces. products add assign specific assigned product customization like language availability, configuration defaults, custom tags, more. libraries questions flexibility survey additional standard questionnaire. library gives place, rather product-by-product. change public private, remove library, edit searchable name question. search projects question used. export templates slides branded format business uploading template platform. hub resources private knowledge base inside — single home zappi-related docs, playbooks, etc. store organize links help get job done faster. tags keywords terms applied research describe piece content. delete apply configuration. make mandatory situations sure consistently applied. media collections sets images save maintain consistency survey. varies tool collection comprised relevant competitor logos packaging, testing multiple markets categories, choose likely vary well. collections, (the included category, country, for), duplicate them, create new ones. enabled organization, decide workspace. example, want concept test every workspace, creative video use list, workspace/s in, changes quickly. note, enable net fully disable everyone), still dropdown \u0026gt; drop products. information configuration.. run within share re-assign advanced column sorting narrow query status, date created, select project actions bulk sharing once. category requests log request directly team made market existing available. currently, limited categories amplify tv. audit logs simply log-ins order sharing. groups management search, deactivate last active, well shared (projects, credit…) access to. pending clearly view invites sent invite days expires. resend cancel invitation. credit pots. group \"power users,\" work dedicated budget allocated. learn management. plan subscriptions, discounts any, total amount, current balance. shows managing credit. extras.","name":"Admin management on-platform","votes":0,"is_published":true,"slug":"pc-admin-management-on-platform","first_category":"Platform configuration","categories_display_for_views":"Platform configuration","parent_categories":[1364474,1369625],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/platform-configuration/pc-admin-management-on-platform?from_search=240113179","host":"https://learn.zappi.io","body_txt":"overview admin, ability oversee, customize, manage experience users organization. control certain subscription payment elements. customizations available admins time self-service features on-platform. article summarizes main ways can customize organization admin. note may see options account depending permission level. questions, customer success manager will information.   admin settings click avatar bottom left open 'organization settings' menu, provides several options. option allows monitor different elements user experience. profile basic details zappi platform, including name, url/subdomain, various feature auto-join functionality. second tab includes adjust look \u0026amp; feel (colors, branding, logos, etc.). teamspaces section platform smaller, customizable spaces (i.e., one workspace brand test). menu go add, edit, reorganize workspaces. products add assign specific assigned product customization like language availability, configuration defaults, custom tags, more. libraries questions flexibility survey additional standard questionnaire. library gives place, rather product-by-product. change public private, remove library, edit searchable name question. search projects question used. export templates slides branded format business uploading template platform. hub resources private knowledge base inside — single home zappi-related docs, playbooks, etc. store organize links help get job done faster. tags keywords terms applied research describe piece content. delete apply configuration. make mandatory situations sure consistently applied. media collections sets images save maintain consistency survey. varies tool collection comprised relevant competitor logos packaging, testing multiple markets categories, choose likely vary well. collections, (the included category, country, for), duplicate them, create new ones. enabled organization, decide workspace. example, want concept test every workspace, creative video use list, workspace/s in, changes quickly. note, enable net fully disable everyone), still dropdown \u0026gt; drop products. information configuration.. run within share re-assign advanced column sorting narrow query status, date created, select project actions bulk sharing once. category requests log request directly team made market existing available. currently, limited categories amplify tv. audit logs simply log-ins order sharing. groups management search, deactivate last active, well shared (projects, credit…) access to. pending clearly view invites sent invite days expires. resend cancel invitation. credit pots. group \"power users,\" work dedicated budget allocated. learn management. plan subscriptions, discounts any, total amount, current balance. shows managing credit. extras.","categories":{"current":{"id":1364474,"name":"Platform configuration","url":"/platform-configuration"}},"category_param":"platform-configuration"}},{"question":{"category_id":1364455,"account_id":33151,"created_at":"2026-05-10T13:01:37.496Z","tag_names":["administrator","oversight"],"answer_sample":"If you are looking for instructions for how to use the Hub as a non-admin, see ou","long_answer_sample":"If you are looking for instructions for how to use the Hub as a non-admin, see our user-focused Hub article.   What is the Hub? The Hub is a private knowledge base for your organization inside Zappi — a single home for your Zappi-related docs, playbooks, etc. It can store and organize links that help users get their job done faster. Namely, any admi","language_id":1,"id":3804795,"last_published_date":"September 4th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"looking instructions use hub non-admin, see user-focused article.   private knowledge base organization inside zappi — single home zappi-related docs, playbooks, etc. can store organize links help users get job done faster. namely, admin org add existing live documents (i.e., somedoc.yourorg.com), rather upload directly. means works like list bookmarks docs may find useful using zappi. examples hub, visit access admins platform screen clicking question mark bottom lefthand corner open menu select 'hub.' 'settings' menu. click avatar left, navigate 'library'. administer part article explains links, categorize them, manage users. instead. resource 'create new resource' button. form will appear resource, description, categorizing information make helpful work. go ensure able understand item hub. example images reference. name enter descriptive, easy understand, uses likely search keywords. example, uploading basic user document includes started zappi, might “new guide.” description goes detail name. names, descriptions searchable user, include common be, start - faqs, contact help.” url actual link permanent stored. internal file share similar. public url, sure including sharing permissions set broadly need. alternatively, password needed opened, item's description. products instances, adding relevant one specific available. tag apply directly entry. important filter product quicker navigation. since general guide, none selected. instead guide concept test screenit, 'zappi test' screenit' list. submit 'save' top right page finalize addition. now addition immediately. editing \u0026amp; deleting resources need edit reason, simply three-dot entry 'edit.' take changes like. delete 'delete' asking confirm permanently. undone confirmed. questions know customer success manager happy answer consult best organization's contacting support platform.","name":"Hub management | Admin","votes":0,"is_published":true,"slug":"hub-management-admin","first_category":"Admin","categories_display_for_views":"Admin","parent_categories":[1364455,1369625],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/admin/hub-management-admin?from_search=240113179","host":"https://learn.zappi.io","body_txt":"looking instructions use hub non-admin, see user-focused article.   private knowledge base organization inside zappi — single home zappi-related docs, playbooks, etc. can store organize links help users get job done faster. namely, admin org add existing live documents (i.e., somedoc.yourorg.com), rather upload directly. means works like list bookmarks docs may find useful using zappi. examples hub, visit access admins platform screen clicking question mark bottom lefthand corner open menu select 'hub.' 'settings' menu. click avatar left, navigate 'library'. administer part article explains links, categorize them, manage users. instead. resource 'create new resource' button. form will appear resource, description, categorizing information make helpful work. go ensure able understand item hub. example images reference. name enter descriptive, easy understand, uses likely search keywords. example, uploading basic user document includes started zappi, might “new guide.” description goes detail name. names, descriptions searchable user, include common be, start - faqs, contact help.” url actual link permanent stored. internal file share similar. public url, sure including sharing permissions set broadly need. alternatively, password needed opened, item's description. products instances, adding relevant one specific available. tag apply directly entry. important filter product quicker navigation. since general guide, none selected. instead guide concept test screenit, 'zappi test' screenit' list. submit 'save' top right page finalize addition. now addition immediately. editing \u0026amp; deleting resources need edit reason, simply three-dot entry 'edit.' take changes like. delete 'delete' asking confirm permanently. undone confirmed. questions know customer success manager happy answer consult best organization's contacting support platform.","categories":{"current":{"id":1364455,"name":"Admin","url":"/admin"}},"category_param":"admin"}},{"question":{"category_id":1364455,"account_id":33151,"created_at":"2026-05-10T12:40:00.724Z","tag_names":["administration","platform management"],"answer_sample":"As an Admins at Zappi, you have the ability to oversee, customize, and manage the","long_answer_sample":"As an Admins at Zappi, you have the ability to oversee, customize, and manage the experience of users in your organization. You also have control over certain subscription and payment elements. Many of these customizations are available to admins at any time with self-service features on-platform. This article summarizes the main ways you can custom","language_id":1,"id":3804787,"last_published_date":"September 6th, 2026","last_published_avatar":"\u003cimg class=\"avatar circle\" width=\"96\" height=\"96\" style=\"background: url(\u0026quot;/initials_avatars/SM?bg=ace9fb\u0026amp;s=192\u0026amp;fg=fff\u0026quot;) 0% 0% / 96px 96px;\" src=\"https://secure.gravatar.com/avatar/8386188245b410ca78d870220e1a6fe2.png?s=96\u0026amp;d=blank\" /\u003e","last_published_user_name":"Suzanne Mackie","indexable_body":"admins zappi, ability oversee, customize, manage experience users organization. control certain subscription payment elements. customizations available time self-service features on-platform. article summarizes main ways can customize organization admin.  note may see options account depending permission level. questions, customer success manager will information.   admin settings click avatar bottom left open 'organization settings' menu, provides several options. option allows monitor different elements user experience. profile basic details zappi platform, including name, url/subdomain, various feature auto-join functionality. second tab includes adjust look \u0026amp; feel (colors, branding, logos, etc.). teamspaces section platform smaller, customizable spaces (i.e., one workspace brand test). menu go add, edit, reorganize workspaces. products add assign specific assigned product customization like language availability, configuration defaults, custom tags, more. libraries questions flexibility survey additional standard questionnaire. library gives place, rather product-by-product. change public private, remove library, edit searchable name question. search projects question used. export templates slides branded format business uploading template platform. hub resources private knowledge base inside — single home zappi-related docs, playbooks, etc. store organize links help get job done faster. tags keywords terms applied research describe piece content. delete apply configuration. make mandatory situations sure consistently applied. media collections sets images save maintain consistency survey. varies tool collection comprised relevant competitor logos packaging, testing multiple markets categories, choose likely vary well. collections, (the included category, country, for), duplicate them, create new ones. enabled organization, decide workspace. example, want concept test every workspace, creative video use list, workspace/s in, changes quickly. note, enable net fully disable everyone), still dropdown \u0026gt; drop products. information run within share re-assign advanced column sorting narrow query status, date created, select project actions bulk sharing once. category requests log request directly team made market existing available. currently, limited categories amplify tv. audit logs simply log-ins order sharing. groups management search, deactivate last active, well shared (projects, credit…) access to. pending clearly view invites sent invite days expires. resend cancel invitation. credit pots. group \"power users,\" work dedicated budget allocated. learn management. plan subscriptions, discounts any, total amount, current balance. shows managing credit. extras.","name":"Admin management on-platform","votes":0,"is_published":true,"slug":"admin-management-on-platform","first_category":"Admin","categories_display_for_views":"Admin","parent_categories":[1364455,1369625],"is_internal":false,"is_private":false,"extra_categories":[],"url":"/admin/admin-management-on-platform?from_search=240113179","host":"https://learn.zappi.io","body_txt":"admins zappi, ability oversee, customize, manage experience users organization. control certain subscription payment elements. customizations available time self-service features on-platform. article summarizes main ways can customize organization admin.  note may see options account depending permission level. questions, customer success manager will information.   admin settings click avatar bottom left open 'organization settings' menu, provides several options. option allows monitor different elements user experience. profile basic details zappi platform, including name, url/subdomain, various feature auto-join functionality. second tab includes adjust look \u0026amp; feel (colors, branding, logos, etc.). teamspaces section platform smaller, customizable spaces (i.e., one workspace brand test). menu go add, edit, reorganize workspaces. products add assign specific assigned product customization like language availability, configuration defaults, custom tags, more. libraries questions flexibility survey additional standard questionnaire. library gives place, rather product-by-product. change public private, remove library, edit searchable name question. search projects question used. export templates slides branded format business uploading template platform. hub resources private knowledge base inside — single home zappi-related docs, playbooks, etc. store organize links help get job done faster. tags keywords terms applied research describe piece content. delete apply configuration. make mandatory situations sure consistently applied. media collections sets images save maintain consistency survey. varies tool collection comprised relevant competitor logos packaging, testing multiple markets categories, choose likely vary well. collections, (the included category, country, for), duplicate them, create new ones. enabled organization, decide workspace. example, want concept test every workspace, creative video use list, workspace/s in, changes quickly. note, enable net fully disable everyone), still dropdown \u0026gt; drop products. information run within share re-assign advanced column sorting narrow query status, date created, select project actions bulk sharing once. category requests log request directly team made market existing available. currently, limited categories amplify tv. audit logs simply log-ins order sharing. groups management search, deactivate last active, well shared (projects, credit…) access to. pending clearly view invites sent invite days expires. resend cancel invitation. credit pots. group \"power users,\" work dedicated budget allocated. learn management. plan subscriptions, discounts any, total amount, current balance. shows managing credit. extras.","categories":{"current":{"id":1364455,"name":"Admin","url":"/admin"}},"category_param":"admin"}}]