Release Notes

Zappi Product Updates

Correction to the discount applied at checkout

August 27, 2025

The percentage discount on credits applied during checkout will affect only the product prices. Previously, the percentage discounts were incorrectly being applied to Professional Services, which has now been corrected.

Amplify Out-of-Home

August 20, 2025

Out-of-home ad testing is now available on the Amplify Ad System.

Learn more about Amplify Out-of-Home.

Curated Norm for Amplify TV, US

August 20, 2025

Zappi’s Curated Norm is now available for all new customers of Amplify TV, US.

Learn more about Zappi Curated Norms.

'Test this concept' button

August 14, 2025

Users can now take generated concepts straight to testing on Activate It 2.0 FMCG with the new ‘Test this concept’ button on the AI Concept Creation Agents Interface.

Notes:

• Available for eligible hubs/generated concepts that are suitable for testing with Activate It 2.0 FMCG.
• This will be enabled for additional ActivateIt variations as they become available in the new checkout.
• Available on the Free Trial Hub.

Activate It Normative Data Agent

August 13, 2025

The Activate It Normative Data Agent is available within the AI Concept Creation Agents tool. It surfaces market and category level insights based on Zappi's normative data asset and allows you to use the AI Concept Creation Agents without your own data asset.

Improved project pacing

August 11, 2025

New enhancements to our project pacing designed to make timelines even more accurate, improving data quality, and giving you greater control over your research.

New action option added

August 8, 2025

New configuration option now available for the Behavior Change Measures question for ScreenIt Text and Image 2.0.

New action: Recommend

Compare across orders on Quick Reports

August 7, 2025

Users can now compare stims across orders in a single Quick Report. This feature is available for Activate it, Activate It Early and Amplify 2.0 Solutions (except Amplify Early Ideas or Creative Storyboard 2.0).

Enhanced flow for Screen It and Optimize Reach

August 7, 2025

The ‘Add Consultancy’ sections for Screen It 2.0 and Optimize Reach have been updated:

• Screen It 2.0: users can specify how many stims they want analyzed. The price is based on a tiered system and adjusts for every 5 additional stims.
• Optimize Reach: Consultancy includes a high level analysis of all stimuli and a deep dive into 5. Additional fees will apply for in-depth analysis of more than 5 stims.

Expanded geographic targeting by city tier in China

August 6, 2025

Geographic targeting in China now includes Tier 2, Tier 3, Tier 4, and Tier 5 cities. Previously, targeting was limited to Tier 1 cities (Beijing, Shanghai, and remaining Tier 1 locations).

This change applies to all audiences and solutions.

Stimuli limit update for Screen It Text and Image 2.0

August 6, 2025

We’ve updated the maximum number of stimuli allowed per order in Screen It Text and Image 2.0, reducing the limit from 80 to 60.

Controls and Data enhancements

August 6, 2025

We’ve improved visibility and user control during the fieldwork stage.

Users can now:

• View project status, including progress percentage and what actions are required
• Click ‘Get Help’ on in-progress orders to submit a pre-filled support request routed directly to Fulfilment
• Pause a project when needed (available for DWise and internal only)

Enhanced configuration experience for Activate It 2.0 FMCG [Beta]

August 4, 2025

The configuration journey has been simplified for a more streamlined experience. This is available to all Activate It 2.0 FMCG customers, not including customers using a tailored version or on Always On.

New noun and action options added

August 1, 2025

New configuration options are now available for the Behavior Change Measure question:

New actions: Listen to, Recommend

New noun: Content

This is available for: 

• Creative Video 2.0
• Creative Static 2.0
• Creative Audio 2.0
• Creative Digital Social Video
• Creative Digital Non-Social Video
• Creative Digital Social Static Facebook
• Creative Digital Non-Social Static
• Creative Digital Social Video Instagram
• Creative Digital Social Static Instagram
• Creative Digital Social Video TikTok
• Creative Storyboard

Enhanced profile selection and navigation

July 31, 2025

The profiles section has been improved for Amplify and Activate It.

• Use the new search bar to sort the list to quickly find what you need.
• Profiles are now organized within the list.

Go to our Profiles article for more information.

Consolidating autocoded verbatim charts on Creative 2.0

July 31, 2025

Creative Video 2.0, Creative Static 2.0, and Creative Audio 2.0 have been updated so that the autocoded Likes and Dislikes charts for these products now align with the rest of the Creative modular suite.

All selected stimuli appear in a single chart with themes combined by default. Users can view themes by stim via the sidebar.

Single platform type selection for Amplify Digital (Youtube and Facebook)

July 31, 2025

Ads can now only be tested on one platform (YouTube or Facebook) per order for Amplify Digital (Youtube and Facebook). Selecting both will trigger an error. This it to prevent analysis issues caused when both platforms are selected within an order.

English PDFs for non-English surveys

July 29, 2025

When previewing a survey, you now have an option to download the PDF in English, even if the original survey is in another language. This update is available to all users across all products (except Acacia, MARC, Prioritize It, Concept test, Creative Audio, Creative Static and Creative Video).

Improved Incidence Rate (IR) estimation powered by PureSpectrum (phase one)

July 28, 2025

Incident Rate (IR) estimations have been improved for across the Zappi platform. This change introduces a more data-driven and consistent approach, leveraging historical data and PureSpectrum as the single source of truth.

Phase one includes Ask Anything, BE KIND U&A, eShelf, M/A/R/C® Rapid Results, Optimize Rank Image, Optimize Reach Text, ScreenIt Image 2.0, Screen It Image 2.0 - SoFi Trust, Screen It Text 2.0, Screen It Text 2.0 - SoFi Trust, Zappi Screen It Text 2.0 Pain Points, Acacia Avenue The Namer, e-Shelf Test (Legacy), Optimize Reach Image, Optimize Rank Text.

Refreshed error messages

July 25, 2025

Platform error pages are now clearer and more simplified. Technical details have been removed, language has been simplified, and clearer call-to-actions have been added to help users understand what to do next. These updates apply to common 400 and 500 error states across the platform.

Reason for Emotion chart

July 24, 2025

A new interactive chart has been added for Amplify Storyboard called Reason For Emotion. This new chart allows users to:

• Click on individual words in the word cloud to explore all associated verbatim comments.
• Filter by emotion to uncover more granular verbatims tied to specific emotional responses.

This update is available for all Amplify Storyboard 1.0 and 2.0 products. Head to our new article on these Reason for Emotion charts for more details.

Multilingual sampling available in Saudi Arabia 

July 23, 2025

Respondents can select either Arabic or English when completing surveys within the same sample. This is available upon request for customers with research needs in the Saudi market.

Organization management improvements

July 21, 2025

It's easier for users to join, manage, and stay connected with the right organization on Zappi:

• New users are prompted to join an existing organization at sign-up.
• Users can accept pending invites, view orgs they’re eligible to join, and leave an org, all from the “My Account” section on the platform.
• If you’ve been invited to another org, we’ll show a prompt when you log in.

For more information check out our Account Activation article.

Enhanced credit pot display

July 17, 2025

Previously, on the Project Scoping Tool, all credit pots were listed, including those with zero credits. Now, only credit pots that have remaining credits are displayed.

New translation option in support form

July 16, 2025

On the support form, you can now select the ‘Translation’ option from the 'Area of Platform' drop-down. This helps us to easily route these requests to the Activation team internally, streamlining the process, and resulting in faster resolution times.

Amplify R Scores

July 14, 2025

Summary scores for each of the 3Rs (Reach, Resonance and Response) have been added to help diagnose Creative Potential for:

• Amplify Storyboard & Boardomatic - scores are available on Quick Reports and Crosstabs
• Amplify Early Idea - scores are available on Crosstabs only

Only available for 2.0 products and not legacy versions.

Enhanced authentication login experience

July 10, 2025

We added support for two-factor authentication (2FA), social sign-in (Google, Microsoft, LinkedIn), and passkeys. These changes improve security and offer more flexibility in how you can access your account. For details or troubleshooting, head to our Account activation and login article.

Improved organization assignment for new users

July 10, 2025

New users can select or join their existing organization upon sign-up. Available for SSO users (Enterprise or Premium with SSO Add-On).

Correcting the default norm on Creative 2.0

July 10, 2025

We’ve corrected the default norm for Creative Video 2.0 and Creative Static 2.0:

• The norm for Creative Video 2.0 is now Country>Stage of development
• The norm for Creative Static 2.0 is now Country

This new norm will automatically apply to all charts. Users will have the option to select the original norm from the dropdown menu at any time or request the default norm to be permanently changed by an admin.

All newly generated Quick Reports will use the revised norm. This update will not automatically change previously generated Quick Reports - they will remain as they are using the original norm.

Randomize grid-type custom questions

July 7, 2025

Grid-type custom questions now have a toggle for column randomization in the configuration interface. This is supported in all solutions and available across both the current and new configuration experience.

Amplify Digital R scores

July 7, 2025

We’ve added a summary score to each of the 3Rs (Reach, Resonance and Response) to help diagnose Sales Impact.

• Available for Amplify Digital
• Accessed through Quick Reports and Crosstabs

Project Scoping Tool [Beta]

July 1, 2025

The Price Estimator has been evolved into a more comprehensive Project Scoping Tool. Enhancements include:

• Norms availability
• Credit pots and discounts
• Number of respondents
• Support for AskAnything

Image optimization added to the AI Concept Optimizer (Beta)

June 30, 2025

The AI Concept Optimizer (Beta) now supports image revision. Users will receive optimized concept visuals within the PDF, alongside the text revisions, guided by actual survey feedback. This tool remains in Beta for Activate it 2.0 FMCG & QSR and Activate it Early across all markets.

Amplify TV R scores

June 30, 2025

Summary scores for each of the 3Rs (Reach, Resonance and Response) have been added to help diagnose Sales Impact.

• Now available for Amplify TV - other Amplify solutions will be available soon.
• Accessed through Quick Reports and Crosstabs

The Amplify Ad System is now available for the SMCG vertical

June 27, 2025

Testing within the Slow Moving Consumer Goods vertical on Amplify TV, Digital, Early Idea and Storyboard is now available.

New header on AI Quick Reports

June 24, 2025

A new header in Quick Reports displays which norms were used for each project.

Enhanced AI-powered verbatim analysis on Quick Reports

June 24, 2025

Open-ended responses on Likes and Dislikes are automatically themed and categorized with assigned percentages and comments are automatically tagged as Positive, Neutral, or Negative

New configuration questions on Amplify TV and Digital

June 24, 2025

Two new questions have been added to the Amplify configuration:

• Who the test ad is for: a client brand, a direct competitor, another non competitor brand (Amplify TV and Amplify Digital, all verticals, executional stage of development)
• Whether the ad is intended to be used on linear TV, connected TV or both (Amplify TV only, all verticals)

For more information, head over to our articles on Amplify TV and Amplify Digital.

Methodology chapter added to Screen It

June 19, 2025

A Methodology chapter has been added to the Screen It report section on the platform. This brings Screen It in line with other Zappi products and provides customers with context about how results were gathered and structured.

Creative Audio 2.0

June 19, 2025

The new Creative Audio 2.0 provides a better diagnosis of ad effectiveness, allowing better optimization for your ads. Users can now capture nuanced, moment-by-moment emotional responses on audio files for radio and podcast advertising. This update also comes with an updated questionnaire flow to bring it in line with the rest of the Creative 2.0 suite. Head to our Creative Audio article for all the details.

Better organization for pending users

June 17, 2025

New and pending users appear in their own tab to the left in the Users and Groups menu. As an Admin, you now have clearer visibility of pending users, who invited them, and their invitation status.

Audience exports

June 4, 2025

Admin users can now export audience details from the Audience Library to an excel spreadsheet.

In-nav feedback form

May 29, 2025

The feedback form is now accessible in the left side bar. This feedback will be sent directly to our teams in ProductBoard.

Navigation menu consolidation

May 29, 2025

We’ve merged Customer Support and Help into a single, easy-to-access menu item.

Number of ads per order increased for All Amplify TV 2.0 solutions (US only)

May 21, 2025

The number of ads that can be tested in one order has increased from 5 to 10 for all Amplify TV 2.0 solutions. This is only applicable to the US due to sampling feasibility, but requests for other markets can be reviewed.

Audience enquiry form enhancement

May 19, 2025

The maximum number of screening and filtering questions on the Audience Enquiry Form has been changed from 2 to 3 of each, to ensure setup details are always captured properly,

Optimize Reach export speed improvement

May 15, 2025

We’ve improved export performance in Optimize Reach by limiting downloaded results to the top 100 combinations. This ensures a faster, smoother experience for our customers. You can still explore all combinations in-platform.

Updated AI image model

May 14, 2025

The image model that our Visual Design Agent uses is now updated to the latest GPT-Image-1.

AI Quick Report enhancements

May 14, 2025

We’ve made a series of enhancements to AI Quick Reports:

• Full version history: users can view, preview, and restore previous versions of their report.
• Enhanced AI-Powered verbatim analysis:
  • Open-ended responses on cultural sensitivity are automatically themed and categorized with assigned percentages.
  • Comments are automatically tagged as Positive, Neutral, or Negative.

AI Quick Reports availability

May 14, 2025

AI Quick Reports is now available for Optimize Reach and Optimize Rank.

“Telco” vertical name changed to “Essential Services” for Amplify

May 14, 2025

Previously known as "Telco", this vertical-specific solution tile will now be called "Essential Services" for all Amplify solutions.

Updated US ethnicity question - Food & Beverage Audience

May 12, 2025

We’ve updated how ethnicity is captured in the Food & Beverage audience to reflect US census practices. This improves Hispanic population representation and supports more inclusive research. This is available across solutions but only applies to the Food & Beverage category audience for now and does not affect custom audiences.

New configuration enhancements

May 8, 2025

The new configuration experience now includes headers for the Pre-survey and Post-survey sections and custom questions can now be added using the ‘+New’ button.

The number of concepts increased for all core Activate It 2.0 solutions incl. Activate It Early (UK & US only)

April 30, 2025

Activate It 2.0 orders in the US and UK can now include up to 10 concepts, increased from 5. This allows for testing more ideas at once and supports multi-stimulus analysis in Quick Reports. This is only applicable to the US and UK due to sampling feasibility, but requests for other markets can be reviewed.

New data in Quick Reports for Amplify 2.0

April 24, 2025

Quick Reports for Amplify 2.0 now include Key Message Clarity and Believability metrics, using a new grid-style layout. This makes it easier to view how key messages performed against the norm and improves accessibility when reviewing and exporting the data.

New solution: AI Concept Creation Agents

April 24, 2025

AI Concept Creation Agents is now live. This solution is available by subscription add-on and helps users to efficiently generate new product concepts, using past consumer data from Activate It tools and other relevant inputs to guide faster, high-quality ideation.

Head to our article on AI Concept Creations Agents for all the details.

In-context knowledge base

April 17, 2025

Knowledge base content is now embedded into the ScreenIt 2.0 configuration experience, enabling users to access guidance directly within the platform interface.

New login experience

April 10, 2025

The new login experience is designed to enhance security, reliability, and flexibility for our customers. Accounts within the first 3 months will be automatically migrated when users log in. If customers do not login during this period, they will need to reset their password when logging in for the first time.

Screen It 1.0 deprecated

March 31, 2025

Screen It 1.0 has been sunsetted in replacement for Screen It 2.0. Customers will still be able to access old reports on Screen It 1.0, but will not be able to run any new surveys.

Amplify Ad System for Retail

March 26, 2025

All Amplify 2.0 solutions are now available for the Retail vertical.

Chart Improvements, Activate It 2.0

March 24, 2025

Our Concept Classification Chart now includes a toggle that allows you to switch between Trial Unpriced and Trial Priced. You can view either Trial Unpriced calculated based on Purchase Intent of the unpriced concept (assuming a reasonable price) or Trial Priced calculated based on Purchase Intent of your priced concept.

Additional changes to other Activate It 2.0 charts include:

• On the Profiles chart, the key measures dropdown is now easier to find, moved higher on the page.
• Cross-stim significance testing is now available on the Overall Emotion pages.
• In the Appendix, we have added a chart that gives a database (percentile) view of the key metrics.

Professional Services 

March 20, 2025

Zappi Professional Services are now available for all customers. Our expert-led project and strategic services help you maximize the value of the Zappi platform, whether you need hands-on research support or strategic guidance.

Enhanced audience details

March 19, 2025

We've made a series of enhancements to the audience detail drawer:

• Qualifying, disqualifying, and filler quota details are now all included. Randomization, fixed and exclusive answer settings are also displayed.
• Answer options are now displayed line-by-line.
• Language/country lists are now condensed.
• Quota groups now have % attached for qualifying, disqualifying, and filler quotas.

Serviced Audience Run fee

March 14, 2025

Where appropriate, the Serviced Audience Run fee will now automatically appear in the order configuration. This fee applies to audiences which are not optimal and require manual setup or servicing by the Fulfillment team before they can be launched. The fee is $1,000 (or equivalent in the currencies we support) per order ID.

Amplify Digital 2.0 Tiktok and Instagram for Telco

March 14,  2025

Amplify Digital 2.0 Tiktok & Instagram are now available for Telco (UK and US markets)

AI Quick Report (Beta) enhancements

March 8, 2025

The following updates are now live for AI Quick Reports:

• Ability to edit text, move, add, and delete sections.
• AI-Powered verbatim analysis: Open-ended responses including likes, dislikes, and key messages are automatically themed and categorized with assigned percentages.

Amplify Digital 2.0 Tiktok and Instagram for Financial Services

March 6,  2025

Amplify Digital 2.0 Tiktok & Instagram are now available for Financial Services (UK and US markets).

Teamspace (Beta)

March, 6, 2025

Teamspace is an easy way for you to organize and manage your projects and global organization. You will have full control on members to each teamspace, country, and more. This is currently available for all customers on premium and premium trial plans who do not have workspace.

New 'Select All' functionality

March 6, 2025

The user can now easily bulk-select projects for sharing, moving to a Teamspace, or deletion with the new 'Select All' functionality. This feature is available across all Project pages under My Account, as well as in Organization Settings and Teamspace Projects.

Multi-Stim comparison for Activate It, Activate It Early and Amplify Solutions

March 6, 2025

Users can now compare multiple stims from one order in a single Quick Report across Activate It, Activate It Early and all Amplify solutions (excl. Amplify Early Ideas).

Amplify Digital 2.0 Tiktok and Instagram for Tech

February 28, 2025

Amplify Digital 2.0 Tiktok & Instagram are now available for Tech (UK & US markets)

Removed demographic refinement for National Representative Audiences

February 24, 2025

The ability to refine National Representative Audiences by age gender and region at configuration has been removed.

New table design for admin pages

February 19, 2025

A new table design has been introduced for admin pages. This includes: 

• Pagination
• Show/hide options for columns
• Resizable columns
• Drag-and-drop column reordering
• Sticky headers
• More user-friendly design

UK market for Amplify Digital 2.0 TikTok and Instagram

February 17, 2025

Amplify Digital 2.0 is now available for Tiktok & Instagram, CPG/QSR for the UK market (previously only available in the US).

Updated wording to Screen It 2.0 Text and Image survey questions 

February 14, 2025

A small wording update has been made to the ‘Advantage’ and ‘Distinctiveness’ measures in Screen It to clarify the comparison point of these questions. The phrase “already available” has been added to the end of each question. No further changes have been made, this is strictly a wording update.

AI Quick Reports - Screen It 2.0 (Beta) 

February 13, 2025

AI Quick Report is an auto-generated report available with upon the completion of a Screen it survey. It provides a concise summary of results and diagnosis of why across the multiple stimuli tested - and is produced by combining human expertise in how to interpret and diagnose consumer responses from your survey with AI.

“Brand Appeal” model name changing to “Branded Appeal” for Creative Video 2.0 & Creative Static 2.0 Reporting

February 12, 2025

Previously known as "Brand Appeal" this model will now be called "Branded Appeal." No changes have been made to the underlying model, this is strictly a name update.

New configuration experience, for Screen It 2.0 (Beta)

January 30, 2025

The ScreenIt Text tile and ScreenIt Image tile are now combined into one and the configuration journey has been simplified for a more streamlined experience. This is available to all ScreenIt 2.0 customers (not including customers using a tailored version or on Always On).

Amplify 2.0 Reporting enhancements

January 27, 2025

The following updates are now live for Amplify 2.0 Reporting:

• Overall Emotion chart and Key Message Metrics chart can now be found in the Summary Chapter for easier access.
• The Brand Recall chart in the Reach chapter is now optimized for ad-to-ad sig testing.
• A new Percentile Distribution chart has been added to the Appendix.

New chart color schemes

January 23, 2025

New consistent chart color schemes have been introduced across the platform. All appropriate charts now feature more vibrant RAG colors and color-coded stimuli now have a more distinct color palette. Color-coding behavior related to significance to norm and consistent color coding of stimuli remains the same.

Ad-to-Ad Sig testing on all Amplify Solutions

January 23, 2025

Sig testing between ads is now available on all Amplify 2.0 solutions and all charts within. Users can now toggle between comparing to norm and comparing across selected stimuli. With ad-to-ad sig testing, users can identify their strongest ads and if one  ad is meaningfully stronger than another.

AI Quick Report enhancements

January 22, 2025

Metric descriptions are now available in the info panel, and users can now submit feedback directly from their Quick Report.

Add & Request project consultancy

January 15, 2025

Customers can request project consultancy while in configuration and add it from the side bar on the platform. Find out more on Project Consultancy here.

Price Estimator

January 15, 2025

Users can now access a Price Estimator tool in the sidebar on the platform to get a clear estimate and breakdown on the price of the project you wish to test.

Updated media guidelines

January 15, 2025

The media guidelines linked throughout the platform for static, video, and audio stimuli are now revised to reflect the most up-to-date guidance and full breadth of offerings, including ideal aspect ratios for all available in-context digital environments.

AI Quick Reports - Optimize Price (Beta)

January 9, 2025

An AI Quick Report is an auto-generated report available with the click of a button upon the completion of a survey. It provides a concise summary of results and diagnosis of why - and is produced by combining human expertise in how to interpret and diagnose consumer responses from your survey with AI.

Removing user groups for sharing projects

January 9, 2025

The ability to share projects with user groups has been removed. Users with access to projects via user groups will retain their access but will now appear as individual collaborators in the sharing drawer. But, user groups will still function as before for credit pot sharing.

Amplify Digital 2.0 TikTok and Instagram

January 9, 2025

Amplify Digital 2.0 is now available for Tiktok & Instagram for CPG/QSR (US Markets). UK Market will be later in January and other markets will be developed on demand.

Updated reference to X (formerly Twitter)

January 8, 2025

In order to keep up to date with its current name, ‘Twitter’ will now be referenced as ‘X (formerly Twitter)’ on Amplify TV and Digital products. This impacts all 1.0/1.3 and 2.0 TV and Digital products, and the following measures:

• Social Media Usage Facebook/YouTube (Digital only)
• Social Influencer Facebook/YouTube (Digital only)
• Viral Potential (TV and Digital)

Profile 'Low Base Size' warning

January 6, 2025

Now, for absolute scores, users will now be notified via a warning label when base size drops below n=100 and charts are hidden when base size drops below n=30. For percentile scores, we will inform users when base size drops below n=150 and the hide chart when base size drops below n=50.

Norm 'Low Base Size' warning

January 6, 2025

To ensure careful interpretation, users will now be notified via a warning label when there are fewer than 50 studies.

Activate It 2.0 for Tech, Telco & Finance (Services)

December 12, 2024

The latest version of Activate It 2.0 is now available for Tech, Telco, and Finance, including new enhancements.

Optimize Pack Enhancements

December 11, 2024

Within Optimize Pack, there are now a reduced number of configuration steps. Additionally, autocoding is now available on the Ideas for Improvements chart, retailer setup is now optional, and Pack Performance Indicators has a new default Bar Chart view.

Confidence Level on All Amplify Charts

December 6, 2024

There is now a customizable confidence level setting for all eligible charts used by the Amplify Suite. Users can select from 3 preset confidence levels (90%, 95% or 99%) when browsing a wider range of charts than before, on any solution where the charts are present. Note, confidence levels will go live immediately on all charts listed in this page.

Quick Reports Enhancements

December 5, 2024

We’ve introduced exciting updates to make Quick Reports even better with easy copy and paste report snippets, deeper insights with the info button, enhanced grid-scale question support and improved pricing metric visuals.

AI Quick Reports, for Amplify Storyboard & Creative Storyboard (Beta)

December 5, 2024

An AI Quick Report is an auto-generated report available with the click of a button upon the completion of a survey. It provides a concise summary of results and diagnosis of why - and is produced by combining human expertise in how to interpret and diagnose consumer responses from your survey with AI.

Improved Percentile Calculation

November 25, 2024

There is now an enhancement of our percentile calculation on select solutions to provide a more accurate ranking. Our updated method considers each score's position within the distribution, using the dataset's mean and standard deviation—not just individual scores to give users a more nuanced view of performance. Due to the change, you may notice small differences in the Distribution by Measures when reviewing historical testing on the following solutions:

• Creative Digital Non-Social Static
• Creative Digital Non-Social Video
• Creative Digital Social Video
• Creative Digital Social Static Facebook
• Creative Digital Social Static Instagram
• Creative Digital Social Video Instagram
• Zappi Creative Audio 2.0
• Creative Digital Social Video TikTok
• Zappi Creative Static 2.0
• Zappi Creative Video 2.0

New User Warning for 'Incomplete Projects'

November 26, 2024

When you view a report for a project that is still in field collecting responses, there will now be a reminder to not draw conclusions from the results. This will reduce the likelihood of users interpreting results which are incomplete or have not had weighting applied. Exports are also disabled until fieldwork completes. When the study completes, we email the user to inform them their results are ready.

Removing Comments Functionality

November 21, 2024

To simplify the platform experience and reduce system complexity, the comments functionality has been removed from the platform. Comments were previously available on Orders and Stories.

AI Quick Reports, for Amplify Boardomatic & Creative Digital (Beta)

November 20, 2024

An AI Quick Report is an auto-generated report available with the click of a button upon the completion of a survey. It provides a concise summary of results and diagnosis of why - and is produced by combining human expertise in how to interpret and diagnose consumer responses from your survey with AI.

Change to Significance Color Coding on Profile Pages

November 14, 2024

Due to a corrective change to color coding, while the numbers will not change, you may notice changes on pages you've already seen. This update is now live for Activate It solutions and Optimize Price.

New On-Platform Support Ticketing System

November 4, 2024

As of today, we are introducing a new "Structure Support Form” on-platform, allowing users to submit queries directly to our Support agents. This will help streamline troubleshooting communication for all customers, and we encourage all support tickets to be submitting via this channel moving forward.

AI Concept Creation Agents (Beta) & AI Concept Lab

October 30, 2024

AI Concept Creation Agents are set of customizable AI agents (part of Zappi’s broader group of Marketing Agents) which can be used to help customers supercharge traditional ideation and concept creation. The AI agents are only accessible only through our new professional services offering - AI Concept Labs.

AI Quick Reports, for Creative Static 2.0, Creative Video 2.0 & Amplify Digital (Beta)

October 24, 2024

An AI Quick Report is an AI-generated report available with the click of a button upon the completion of a survey. It provides a concise summary of results and diagnosis of why - and is produced by combining human expertise in how to interpret and diagnose consumer responses from your survey with AI.

Expanded Markets for Concept Optimizer

October 10, 2024

Concept Optimizer, as part of Activate It 2.0 and Activate It Early, is now available in all markets (previously only available in the US and UK).

Update to Audience Search

September 30, 2024

We have enhanced our audience search to provide better results when the names include special characters. This change better addresses searches for business unit-specific audiences.

AI Quick Reports, for Amplify TV Early (Beta)

September 26, 2024

An AI Quick Report is an AI-generated report available upon the completion of a survey which provides a concise summary of results and diagnosis of why.  It is produced by combining human expertise in how to interpret and diagnose consumer responses from your survey with AI.

AI Quick Reports are currently available for Amplify TV (as well as previously released within the Innovation System for Activate It and Activate It Early) on all industry variations for single ad analysis only. It will become available on more solutions, and provide comparisons in the near future. AI stories are written in English but can accommodate all countries of fieldwork.

Improved Charts in Amplify 2.0

September 26, 2024

Starting with Amplify Early Idea, Storyboard and Boardomatic 2.0 solutions, we are introducing a new chart across the full system that allows users to see a norm for key message and know whether their messaging is coming through more clearly than other ads, in line with other ads or less clearly than other ads. The new output shows an average across all ads/ideas included in their selected norm.

Removing Screen It 1.0 from Domains Not Accessing It

September 26, 2024

As of today, Zappi will remove the Screen It 1.0 from domains that haven’t used the solution in the past 6 months to improve the user journey for selecting solutions. Note, with key product updates released this summer to enhance Screen It 2.0, users should default to this solution moving forward.

Duplicate Without Stimuli Removed from Options

September 10, 2024

“Duplicate without Stimuli” option has been removed for all modular solutions, as this would only copy over the country and audience, without duplicating any other configuration inputs.

Roadmap Link Removed from Navigation

September 5, 2024

We have removed the roadmap link from the main navigation in an effort to reduce content and ensure the navigation most meaningful to our users.

Update to Precision Measures (Decimal Places)

August 30, 2024

With this update, we have corrected the precision measure settings across 7 metrics (Watched Full Ad, Overall Emotion, Emotional Intensity, Purchase Uplift, Cultural Sensitivity Check, Viral Potential, and Category Drivers) across all relevant solutions in our Amplify 2.0 Suite to ensure correct interpretation of these metrics.

Restore Percentage Sign to Group Metrics Overview Charts

August 30, 2024

In the Detailed Metrics Overview summary chart, we have restored the percentage sign to group metrics overview charts on Amplify TV 1.3, Amplify Storyboard 1.0, Amplify Boardomatic 1.0 and Amplify Digital 1.0.

Improved Viewer Retention Chart

August 27, 2024

To ensure viewer retention charts are easy to interpret, theses key enhancements are now live on Amplify TV and Digital products (1.0/1.3 and 2.0 versions):

• The chart rescales to the data being shown - if there’s a drop off in viewers, you’ll see that more clearly
• The key retention metrics are included & contained within one chart, including average length of ad watched
• The stimuli plays in real time within the chart

AI Quick Reports, Activate It and Activate It Early (Beta)

August 21, 2024

An AI Quick Report is an AI-generated report available upon the completion of a survey which provides a concise summary of results and diagnosis of why.  It is produced by combining human expertise in how to interpret and diagnose consumer responses from your survey with AI.

AI Quick Reports are currently available for Activate It and Activate It Early on all industry variations for single analysis only. It will become available on more solutions, and provide comparisons in the near future. AI stories are written in English but can accommodate all countries of fieldwork.

Expanded Permissions for User Role

August 20, 2024

With this change to our role-based permissions, users will now have the ability to edit and launch projects that are shared with them. More specifically, a user will now have following permissions on shared and public projects: 

• Edit 
• Launch
• Duplicate

New Profile Chart (Activate 2.0 & Optimize Price, FMGC & QSR)

August 2, 2024

There is now a new chart that helps you to more easily identify audiences with which your concept resonates the most.

Activate It Early

July 29, 2024

We now have a holistic early stage concept test that helps you identify & optimize the best ideas tailored to the specifics of your industry. You can now quickly identify commercial potential and identify routes to success and uncover potential amongst different audiences, including early adopters. Get clear guidance and what to optimize and why from comprehensive diagnostics like open-ended feedback, heat maps, attributes and emotional reactions.

Activate It Early also includes includes AI Concept Optimizer.

Ask Anything Enhancements: New Quick Tools

July 25, 2024

There are now 7 new quick tools available for deeper insights on your assets. These include:

• Heatmaps to understand areas of interest on an image
• Verbatim Analysis (text and images) for coded themes of open end reactions
• Text Highlighter to determine which portions are like/dislike and why
• Video Reaction for coded emotional themes using emojis to assess sentiment
• A/B Tests to compare the preference between two images
• Quick Rating for rapid feedback on up to 5 images

Enhanced Optimize Price 2.0 FMCG & QSR

July 22, 2024

For Price Perceptions, there is a new Priced Concept Purchase Likelihood question for more comprehensive concept assessment, as well as a new Change Due to Price measure that compares Priced and Unpriced Concept Purchase Likelihood and helps you better understand pricing impact.

For Reasonable Price, there is now a question on Premiumness so you know if your concept is worth paying more for.

There are also now more clear configuration instructions and analysis explanation notes.

Enhanced Activate It 2.0 FMCG & QSR

July 22, 2024

• New Priced Concept Purchase Likelihood question for more comprehensive concept assessment; for unpriced concepts we added a read on Premiumness
• New Change Due to Price measure that compares Priced and Unpriced Concept Purchase Likelihood and helps you better understand pricing impact
• New emoji assessment instead of the Love question for a more intuitive and granular read on appeal
• New Concept Order Quantity & Impact to Category & Brand Purchase Frequency questions for better understanding of growth potential (QSR only)
• Additional smaller improvements including ability to add a different respondent facing concept name at configuration, simpler measure names and a new auto-coded respondent quotes chart

Change to Default Country and Currency Selection

July 22, 2024

New projects will now use your Billing Country as the default. If no Billing Country is set, it will default to the US. This will not affect cloning or copying from previous orders.

Default currency will now be based on your Billing Country. If no Billing Country is set, it will default to USD. If you've changed your currency, this will remain as is. This change will not affect currencies driven by credit pots or subscriptions.

New ScreenIt 2.0 (Image & Text)

July 15, 2024

With this update, the following enhancements are now live:

• Improved Winners Summary with sig ranking & thumbnails
• Key Measures Summary chart can be sorted by winners' rank
• Heatmaps are now also available for low respondents count (Heatmaps are for Image only)
• Chart descriptions are more actionable
• Predefined list of attributes are now available at configuration

Sample Size Selector | Amplify 1.0

July 10, 2024

New flexibility in sample size at the order level is now available, so users can set a sample size of anything from 200 to 800 respondents per cell. The default sample sizes remains the same.

Previously on Amplify Digital, Storyboard and Boardomatic 1.0, there was a fixed sample size per cell (200 for Storyboard and Boardomatic, 400 for Digital). This now matches Amplify TV 1.3 and the rest of the 2.0 Amplify suite which already offered sample flexibility.

Zappi-Woxi Partnership

July 10, 2024

Connect Zappi with volumetric forecasting to get predictive analytics at the time of decision-making.

New Global Profiles

July 1, 2024

A new set of profiles has been introduced to highlight respondents aged 55 and older, providing more flexibility for this important demographic.

Consistent Bar Chart Color Coding

July 1, 2024

Users will notice changes in bar chart colors across all Zappi reports, with a new method for setting these colors. Colors will now be used consistently and maintained as users navigate through the solution, making it easier to identify which stimuli they are viewing.

User Label for Zappi Certified Consultants

June 24, 2024

If you use Zappi consultants, these users are now labelled on the platform to easily distinguish from others when sharing projects and visiting the Users page. Use the filter on the Users page and quickly identify relevant users when sharing projects with the Zappi consultant label.