Release Notes

Zappi Product Updates

AI Quick Reports, for Amplify Boardomatic (Beta)

November 20, 2024

An AI Quick Report is an auto-generated report available with the click of a button upon the completion of a survey. It provides a concise summary of results and diagnosis of why - and is produced by combining human expertise in how to interpret and diagnose consumer responses from your survey with AI.

Change to Significance Color Coding on Profile Pages

November 14, 2024

Due to a corrective change to color coding, while the numbers will not change, you may notice changes on pages you've already seen. This update is now live for Activate It solutions and Optimize Price.

New On-Platform Support Ticketing System

November 4, 2024

As of today, we are introducing a new "Structure Support Form” on-platform, allowing users to submit queries directly to our Support agents. This will help streamline troubleshooting communication for all customers, and we encourage all support tickets to be submitting via this channel moving forward.

AI Concept Creation Agents (Beta) & AI Concept Lab

October 30, 2024

AI Concept Creation Agents are set of customizable AI agents (part of Zappi’s broader group of Marketing Agents) which can be used to help customers supercharge traditional ideation and concept creation. The AI agents are only accessible only through our new professional services offering - AI Concept Labs.

AI Quick Reports, for Creative Static 2.0, Creative Video 2.0 & Amplify Digital (Beta)

October 24, 2024

An AI Quick Report is an AI-generated report available with the click of a button upon the completion of a survey. It provides a concise summary of results and diagnosis of why - and is produced by combining human expertise in how to interpret and diagnose consumer responses from your survey with AI.

Expanded Markets for Concept Optimizer

October 10, 2024

Concept Optimizer, as part of Activate It 2.0 and Activate It Early, is now available in all markets (previously only available in the US and UK).

Update to Audience Search

September 30, 2024

We have enhanced our audience search to provide better results when the names include special characters. This change better addresses searches for business unit-specific audiences.

AI Quick Reports, for Amplify TV Early (Beta)

September 26, 2024

An AI Quick Report is an AI-generated report available upon the completion of a survey which provides a concise summary of results and diagnosis of why.  It is produced by combining human expertise in how to interpret and diagnose consumer responses from your survey with AI.

AI Quick Reports are currently available for Amplify TV (as well as previously released within the Innovation System for Activate It and Activate It Early) on all industry variations for single ad analysis only. It will become available on more solutions, and provide comparisons in the near future. AI stories are written in English but can accommodate all countries of fieldwork.

Improved Charts in Amplify 2.0

September 26, 2024

Starting with Amplify Early Idea, Storyboard and Boardomatic 2.0 solutions, we are introducing a new chart across the full system that allows users to see a norm for key message and know whether their messaging is coming through more clearly than other ads, in line with other ads or less clearly than other ads. The new output shows an average across all ads/ideas included in their selected norm.

Removing Screen It 1.0 from Domains Not Accessing It

September 26, 2024

As of today, Zappi will remove the Screen It 1.0 from domains that haven’t used the solution in the past 6 months to improve the user journey for selecting solutions. Note, with key product updates released this summer to enhance Screen It 2.0, users should default to this solution moving forward.

Duplicate Without Stimuli Removed from Options

September 10, 2024

“Duplicate without Stimuli” option has been removed for all modular solutions, as this would only copy over the country and audience, without duplicating any other configuration inputs.

Roadmap Link Removed from Navigation

September 5, 2024

We have removed the roadmap link from the main navigation in an effort to reduce content and ensure the navigation most meaningful to our users.

Update to Precision Measures (Decimal Places)

August 30, 2024

With this update, we have corrected the precision measure settings across 7 metrics (Watched Full Ad, Overall Emotion, Emotional Intensity, Purchase Uplift, Cultural Sensitivity Check, Viral Potential, and Category Drivers) across all relevant solutions in our Amplify 2.0 Suite to ensure correct interpretation of these metrics.

Restore Percentage Sign to Group Metrics Overview Charts

August 30, 2024

In the Detailed Metrics Overview summary chart, we have restored the percentage sign to group metrics overview charts on Amplify TV 1.3, Amplify Storyboard 1.0, Amplify Boardomatic 1.0 and Amplify Digital 1.0.

Improved Viewer Retention Chart

August 27, 2024

To ensure viewer retention charts are easy to interpret, theses key enhancements are now live on Amplify TV and Digital products (1.0/1.3 and 2.0 versions):

  • The chart rescales to the data being shown - if there’s a drop off in viewers, you’ll see that more clearly
  • The key retention metrics are included & contained within one chart, including average length of ad watched
  • The stimuli plays in real time within the chart

AI Quick Reports, Activate It and Activate It Early (Beta)

August 21, 2024

An AI Quick Report is an AI-generated report available upon the completion of a survey which provides a concise summary of results and diagnosis of why.  It is produced by combining human expertise in how to interpret and diagnose consumer responses from your survey with AI.

AI Quick Reports are currently available for Activate It and Activate It Early on all industry variations for single analysis only. It will become available on more solutions, and provide comparisons in the near future. AI stories are written in English but can accommodate all countries of fieldwork.

Expanded Permissions for User Role

August 20, 2024

With this change to our role-based permissions, users will now have the ability to edit and launch projects that are shared with them. More specifically, a user will now have following permissions on shared and public projects: 

  • Edit 
  • Launch
  • Duplicate

New Profile Chart (Activate 2.0 & Optimize Price, FMGC & QSR)

August 2, 2024

There is now a new chart that helps you to more easily identify audiences with which your concept resonates the most.

Activate It Early

July 29, 2024

We now have a holistic early stage concept test that helps you identify & optimize the best ideas tailored to the specifics of your industry. You can now quickly identify commercial potential and identify routes to success and uncover potential amongst different audiences, including early adopters. Get clear guidance and what to optimize and why from comprehensive diagnostics like open-ended feedback, heat maps, attributes and emotional reactions.


Activate It Early also includes includes AI Concept Optimizer.

Ask Anything Enhancements: New Quick Tools

July 25, 2024

There are now 7 new quick tools available for deeper insights on your assets. These include:

  • Heatmaps to understand areas of interest on an image
  • Verbatim Analysis (text and images) for coded themes of open end reactions
  • Text Highlighter to determine which portions are like/dislike and why
  • Video Reaction for coded emotional themes using emojis to assess sentiment
  • A/B Tests to compare the preference between two images
  • Quick Rating for rapid feedback on up to 5 images

Enhanced Optimize Price 2.0 FMCG & QSR

July 22, 2024

For Price Perceptions, there is a new Priced Concept Purchase Likelihood question for more comprehensive concept assessment, as well as a new Change Due to Price measure that compares Priced and Unpriced Concept Purchase Likelihood and helps you better understand pricing impact.

For Reasonable Price, there is now a question on Premiumness so you know if your concept is worth paying more for.

There are also now more clear configuration instructions and analysis explanation notes.

Enhanced Activate It 2.0 FMCG & QSR

July 22, 2024

We have further improved  Activate it to now include:
  • New Priced Concept Purchase Likelihood question for more comprehensive concept assessment; for unpriced concepts we added a read on Premiumness
  • New Change Due to Price measure that compares Priced and Unpriced Concept Purchase Likelihood and helps you better understand pricing impact
  • New emoji assessment instead of the Love question for a more intuitive and granular read on appeal
  • New Concept Order Quantity & Impact to Category & Brand Purchase Frequency questions for better understanding of growth potential (QSR only)
  • Additional smaller improvements including ability to add a different respondent facing concept name at configuration, simpler measure names and a new auto-coded respondent quotes chart

Change to Default Country and Currency Selection

July 22, 2024

New projects will now use your Billing Country as the default. If no Billing Country is set, it will default to the US. This will not affect cloning or copying from previous orders.

Default currency will now be based on your Billing Country. If no Billing Country is set, it will default to USD. If you've changed your currency, this will remain as is. This change will not affect currencies driven by credit pots or subscriptions.

New ScreenIt 2.0 (Image & Text)

July 15, 2024

With this update, the following enhancements are now live:

  • Improved Winners Summary with sig ranking & thumbnails
  • Key Measures Summary chart can be sorted by winners' rank
  • Heatmaps are now also available for low respondents count (Heatmaps are for Image only)
  • Chart descriptions are more actionable
  • Predefined list of attributes are now available at configuration

Sample Size Selector | Amplify 1.0

July 10, 2024

New flexibility in sample size at the order level is now available, so users can set a sample size of anything from 200 to 800 respondents per cell. The default sample sizes remains the same.

Previously on Amplify Digital, Storyboard and Boardomatic 1.0, there was a fixed sample size per cell (200 for Storyboard and Boardomatic, 400 for Digital). This now matches Amplify TV 1.3 and the rest of the 2.0 Amplify suite which already offered sample flexibility.

Zappi-Woxi Partnership

July 10, 2024

Connect Zappi with volumetric forecasting to get predictive analytics at the time of decision-making.

New Global Profiles

July 1, 2024

A new set of profiles has been introduced to highlight respondents aged 55 and older, providing more flexibility for this important demographic.


Consistent Bar Chart Color Coding

July 1, 2024

Users will notice changes in bar chart colors across all Zappi reports, with a new method for setting these colors. Colors will now be used consistently and maintained as users navigate through the solution, making it easier to identify which stimuli they are viewing.


User Label for Zappi Certified Consultants

June 24, 2024

If you use Zappi consultants, these users are now labelled on the platform to easily distinguish from others when sharing projects and visiting the Users page. Use the filter on the Users page and quickly identify relevant users when sharing projects with the Zappi consultant label.

Easily identify "Zappi consultants" in your user list.